embroidery foam
Skip itA concentrated shelf (top 5 take 76% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Review moat
Good693.62avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.17avg listing price — sweet spot $15–$100
Growth
Good+20.3%90-day search growth — must beat 0% to launch
Price range
Okay$7.06–$21.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$118K$118K/yr · 73K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad90%top-5 brand share — brand-locked demand
Competition
Bad76%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, embroidery foam is a $118K/yr Amazon United States market (73K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Mar. Verdict: Skip it — 48/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
embroidery foam market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $85K–$113K
- units × avg price
- Conversion rate
- 11.4%
- Avg BSR
- #115
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 1.4%
- Avg brand age
- 35 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 rising
Sellers
21
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
6%
- New brothread55%
- BAI15%
- Poolin12%
- MEARCOOH4%
- COCICA4%
- Sulky3%
- Open — no brand owns it (3 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 66 weeks — +20.3% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 1.8×
Top embroidery foam search terms
- embroidery foam36K/yr
- embroidery foam 3mm6K/yr
- 3d puff foam embroidery11K/yr
- embroidery puff foam6K/yr
- puff embroidery foam5K/yr
- puff foam for machine embroidery3K/yr
- 3d embroidery foam3K/yr
- puffy foam for machine embroidery2K/yr
Top embroidery foam products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
New brothread - 16 Options- 6PCS Embroidery Puffy Foam 9x12 Large Size 3MM Creating 3D Embroidery Effect for Caps Garments Jackets Bags Backpacks and More - White
New brothread$12.384.8★383 rev
New brothread - 16 Options- 15PCS Embroidery Puffy Foam 9x12 Large Size 3MM Creating 3D Embroidery Effect for Caps Garments Jackets Bags Backpacks and More - Multi Colors
New brothread$21.324.8★383 rev
BAI Embroidery Foam 3mm for Machine Embroidery 10 Sheets 6x8 Black & White
BAI$12.234.6★27 rev
Poolin 10PCS White 3D Embroidery Puffy Foam Richword Selected 6x8 3MM - for Caps Jackets Garments and More
Poolin$12.144.7★50 rev
MEARCOOH White Foam Sheets Crafts 30 Pack 9 x 12 Inch 2mm Thick. Premium Eva Foam Papers Set for Card Making Crafting DIY Project Stamp Classroom Scrapbooking
MEARCOOH$14.644.7★7,378 rev
Newest
by launch date
JIYUANCH- 5PCS Embroidery Puffy Foam 9x12 Large Size 3MM Creating 3D Embroidery Effect for Caps Garments Jackets Bags Backpacks and More - White
JIYUANCH$9.1914 rev
COCICA Embroidery 3D Puff Foam Roll 16 x 72 Large Size 3mm EVA Craft Foam Sheets for Machine Embroidery Hats Apparel Bags and Hand Sewing
COCICA$16.018 rev
Poolin 10PCS White 3D Embroidery Puffy Foam Richword Selected 6x8 3MM - for Caps Jackets Garments and More
Poolin$12.1450 rev
Poolin 3D Embroidery Puffy Foam Richword Selected 6x8 - 3MM Thick - 10PCS (5 Black + 5 White) - Perfect for Caps Hats Jackets and Custom Logos
Poolin$14.9650 rev
BAI Embroidery Foam 3mm for Machine Embroidery 10 Sheets 6x8 White
BAI$14.1527 rev
Trending
90-day click momentumCOCICA Embroidery 3D Puff Foam Roll 16 x 72 Large Size 3mm EVA Craft Foam Sheets for Machine Embroidery Hats Apparel Bags and Hand Sewing
COCICA$16.013.8★
Poolin 10PCS White 3D Embroidery Puffy Foam Richword Selected 6x8 3MM - for Caps Jackets Garments and More
Poolin$12.144.7★
BAI Embroidery Foam 3mm for Machine Embroidery 10 Sheets 6x8 Black & White
BAI$12.234.6★
JIYUANCH- 5PCS Embroidery Puffy Foam 9x12 Large Size 3MM Creating 3D Embroidery Effect for Caps Garments Jackets Bags Backpacks and More - White
JIYUANCH$9.194.9★
BAI Embroidery Foam 3mm for Machine Embroidery 10 Sheets 6x8 White
BAI$14.154.6★
What buyers say about embroidery foam
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“everything looks well-made”
“The colors are bright”
“- I like the 3mm thickness of this foam because it raises the letters just enough”
“totally worth it”
“Fun to use”
“Fantastic foam”
“The material is perfect”
“Just as expected”
“Works great for doing puff embroidery on hats”
What buyers complain about
“it's to thick to sew two pieces together”
“This foam is not white”
“doesnt work like it claims”
“I believe the title words to be misleading”
“Not a clean tearaway foam”
Top return reasons
Common questions
- Is embroidery foam profitable to sell on Amazon United States?
- The niche generates $118K/yr across 13 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +20.3%. Flapen's verdict: Skip it (48/100).
- How competitive is the embroidery foam niche?
- 9 brands and 21 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in embroidery foam?
- Top complaints mined from reviews: Thickness, Color, Functionality-Overall. The return rate is 0.7%.
- When does demand for embroidery foam peak?
- Demand peaks in Mar; the busiest month runs 1.8× the quietest.
- What does it cost to enter the embroidery foam niche?
- Listings span $7.06–$21.32; the average listing price is $14.17 (sweet spot $15–$100). The average incumbent carries 694 reviews — the moat a new listing must climb.