Skip to content

Embroidery Foam

Fail

Shoppers spend an estimated $23K a year here, so Embroidery Foam is a Fail.

Flapen Score
39
39 / 100
Ranks 3,666 of 4,656 Arts, Crafts & Sewing niches · −7 vs the category median of 46
Market size
$23K/yr93K searches / yr
90-day growth
+43.9%search demand this quarter
Competition
80%top-5 click share · 8 brands · 19 sellers

Flapen Score

Embroidery Foam against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Embroidery Foam is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Embroidery Foam market on Amazon at a glance

Shoppers on Amazon United States searched for Embroidery Foam 93K times last year and spent an estimated $23K. The top 5 brands take 94% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +43.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
+43.9%
Conversion, latest week
1.9%
Market size, estimated
$23Ka year
Peak month
August1.7× the quietest month
Top search term
embroidery foam47K searches a year

02 · Price

A sale here is worth $13.31.

Listings sell for $13.31 on average, from $7.13 to $21.27. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $13.31 that is $3K to $7K a year per listing.

Average price
$13.31under the $15 to $100 sweet spot
Price range
$7.13–$21.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #74 within Craft Foam. It carries 737 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#74in Craft Foam
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
737per listing
Listings tracked
13

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top Embroidery Foam products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

19

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

4%

  • Brand 151%
  • Brand 222%
  • Brand 312%
  • Brand 47%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (2 brands, 4%)

Demand

Embroidery Foam search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJulAug

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Embroidery Foam search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • embroidery foam47K/yr
  • 3d puffy foam for embroidery4K/yr
  • embroidery foam 3mm6K/yr
  • 3d puff foam embroidery10K/yr
  • puff embroidery foam6K/yr
  • embroidery puff foam6K/yr
  • 3mm embroidery foam3K/yr
  • 3d embroidery foam3K/yr
  • foam for embroidery2K/yr
  • puff foam for machine embroidery3K/yr

Reviews and returns

What reviews say buyers love and hate about Embroidery Foam

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Ease Of Use”
42%of negative reviews mention “Thickness”
0.8%of orders come back
“Thick”
A buyer, on “Thickness”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Embroidery Foam questions

Answered from the same tracked data.