Is embroidery floss organizer profitable to sell on Amazon United States?

The niche generates $486K/yr across 24 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -22.8%. Flapen's verdict: Skip it (49/100).

How competitive is the embroidery floss organizer niche?

19 brands and 39 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in embroidery floss organizer?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 1.9%.

When does demand for embroidery floss organizer peak?

Demand peaks in Jan–Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the embroidery floss organizer niche?

Listings span $5.00–$60.99; the average listing price is $16.09 (sweet spot $15–$100). The average incumbent carries 1,586 reviews — the moat a new listing must climb.

embroidery floss organizer

Skip it

Soft demand (-22.8% this quarter) — this niche doesn't clear our bar today.

Price range

Great$5.00–$60.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$16.09

avg listing price — sweet spot $15–$100

Returns

Great1.9%

return rate — above 5% kills the launch gate

Market size

Good$486K

$486K/yr · 765K searches

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Conversion

Okay4.0%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,586.04

avg incumbent reviews — the moat a new listing must climb

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-22.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, embroidery floss organizer is a $486K/yr Amazon United States market (765K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 49/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

embroidery floss organizer market data

Units sold / yr: 30K–40K; avg 1,250–1,500/product
Revenue / yr: $483K–$644K; units × avg price
Conversion rate: 4.0%
Avg BSR: #56
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 2.4%
Avg brand age: 36 months
Avg seller age: 167 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

62%

Top 20: 95%

Open market

25%

Epesl30%
ArtBin18%
MUZHI8%
LOKUNN7%
BLUE HANDCART7%
BULK PARADISE5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.8% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 1.9×

Open Trend

Top embroidery floss organizer search terms

embroidery floss organizer182K/yr -13.7%4.5% conv.
embroidery thread organizer131K/yr -23.8%4.5% conv.
embroidery floss storage43K/yr -24.1%2.9% conv.
embroidery storage48K/yr -32.2%1.4% conv.
embroidery organizer52K/yr -39.1%2.4% conv.
dmc floss organizer39K/yr -31.7%2.4% conv.
floss organizer31K/yr -13.2%2.6% conv.
needlepoint thread organizer26K/yr -17.3%3.3% conv.
embroidery thread storage28K/yr -14.0%2.5% conv.
cross stitch thread organizer26K/yr -19.6%3.8% conv.

All search terms

Top embroidery floss organizer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Embroidery Floss Organizer Cross Stitch Thread Storage Box Tools - Bobbin Winder 1 Removable 24 Compartments with 40 Hard Plastic Floss Bobbins and Stickers for Craft DIY Embroidery Sewing Storage

Epesl$10.274.4★1,535 rev

ArtBin Floss Finder Box: Clear Sewing Organizer with 6 Compartments 12 Dividers Durable - Perfect for Embroidery Floss and Small Sewing Supplies Storage

ArtBin$9.634.6★3,093 rev

Epesl Embroidery Floss Organizer Box Tools - Bobbin Winder 1 Removable 36 Compartments with 120 Floss Bobbins and Stickers for Craft DIY Cross Stitch Thread Sewing Bead Jewelry Diamonds Storage

Epesl$15.364.6★1,420 rev

MUZHI Embroidery Floss Bobbins 128 Pcs Embroidery Floss Organizer Plastic Embroidery Thread Cards for Cross Stitch Thread Holder Sewing Storage(White)

MUZHI$5.454.7★3,645 rev

BLUE HANDCART Embroidery Floss Organizer 1 Removable 18 Compartments Cross Stitch Thread Storage Box with 100 Plastic Embroidery Floss Bobbins 1 Floss Winder and 1 Marker

BLUE HANDCART$9.914.5★209 rev

Newest

by launch date

Embroidery Floss Organizer Cross Stitch Thread Storage Box with Removable 14 Compartments Embroidery Thread Organizer Includes 120 Plastic Bobbins Stickers Bobbin Winder for DIY Sewing Crafts

SJKHGU$9.979 rev

3mo ago

CATNOINU Embroidery Floss Organizer Cross Stitch Thread Organizer-Bobbin Winder 1 Removable 24 Compartments with 100 Floss Bobbins and 2 Pieces Numbered Stickers for Craft DIY Embroidery

CATNOINU$9.0563 rev

8mo ago

Embroidery Floss Organizer with 24 Compartments - Cross Stitch Thread Storage Box Includes 100 Plastic Bobbins Stickers Bobbin Winder for DIY Sewing Crafts

GAQWOK$8.9664 rev

10mo ago

Soolla Studio Bag: Art Supply Storage Organizer & Pottery Tool Bag Washable Tote Yarn Bag Crochet 30 Pockets 15+ Colors (Becca Sands)

Soolla$60.99618 rev

1y ago

200 PCS Embroidery Floss Bobbins Plastic Embroidery Floss Organizer White Sewing Machine Bobbin for Cross Stitch Thread Holder Sewing Storage for Sewing Thread Needlework Supplies

Okxiri$5.93326 rev

1y ago

What buyers say about embroidery floss organizer

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Very well made product”

Advertised Vs Actual Product8%

“Exactly as pictured”

Ease Of Use8%

“easy to open”

Value For Money8%

“Good value for price”

Color7%

“Cute green color”

Strength6%

“It is sturdy”

Storage Capacity6%

“Good storage”

Size-Overall6%

“Fit my requirements”

Organizing Capabilities4%

“good for organizing little clutter”

Material Quality2%

“Embroidery material”

What buyers complain about

Size-Overall16%

“Small size”

Quality-Overall14%

“Extremely poor quality”

Strength8%

“Flimsy”

Durability5%

“broke immediately”

Material Quality4%

“Cheap plastic”

Locking Mechanism4%

“Kind of annoying to lock”

Thickness3%

“Cheap thin plastic”

Color3%

“Dark colors on one”

Ease Of Use3%

“difficult to use”

Value For Money2%

“thought that quite expensive for a teenager”

Top return reasons

Size-Overall56%

Defective Material/Parts7%

Advertised Vs Actual Product5%

Material Quality5%

Value For Money5%

Strength4%

Storage Capacity4%

Quality-Overall3%

Functionality-Overall3%

Locking Mechanism2%

Common questions

Is embroidery floss organizer profitable to sell on Amazon United States?: The niche generates $486K/yr across 24 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -22.8%. Flapen's verdict: Skip it (49/100).
How competitive is the embroidery floss organizer niche?: 19 brands and 39 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in embroidery floss organizer?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 1.9%.
When does demand for embroidery floss organizer peak?: Demand peaks in Jan–Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the embroidery floss organizer niche?: Listings span $5.00–$60.99; the average listing price is $16.09 (sweet spot $15–$100). The average incumbent carries 1,586 reviews — the moat a new listing must climb.