Is embroidery floss bobbins profitable to sell on Amazon United States?

The niche generates $144K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Skip it (44/100).

How competitive is the embroidery floss bobbins niche?

15 brands and 44 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in embroidery floss bobbins?

Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 1.5%.

When does demand for embroidery floss bobbins peak?

Demand peaks in Jan; the busiest month runs 1.7× the quietest.

What does it cost to enter the embroidery floss bobbins niche?

Listings span $3.82–$15.35; the average listing price is $7.70 (sweet spot $15–$100). The average incumbent carries 1,189 reviews — the moat a new listing must climb.

embroidery floss bobbins

Skip it

Prices mostly outside the sweet spot ($3.82–$15.35) — this niche doesn't clear our bar today.

Returns

Great1.5%

return rate — above 5% kills the launch gate

Conversion

Great9.5%

search→purchase rate — share of searches ending in a sale

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Review moat

Good1,189.33

avg incumbent reviews — the moat a new listing must climb

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$144K

$144K/yr · 197K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-6.0%

90-day search growth — must beat 0% to launch

Avg price

Bad$7.70

avg listing price — sweet spot $15–$100

Price range

Bad$3.82–$15.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, embroidery floss bobbins is a $144K/yr Amazon United States market (197K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jan. Verdict: Skip it — 44/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

embroidery floss bobbins market data

Units sold / yr: 20K–25K; avg 1,250–1,500/product
Revenue / yr: $154K–$193K; units × avg price
Conversion rate: 9.5%
Avg BSR: #94
Page quality: 0%
Prime: 100%
Sponsored: 72%
Out of stock: 0.0%
Avg brand age: 47 months
Avg seller age: 164 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

28%

MUZHI30%
Okxiri10%
Geuoaoa9%
Epesl9%
DMC8%
yuntop6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.0% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.7×

Open Trend

Top embroidery floss bobbins search terms

embroidery floss bobbins61K/yr -3.2%8.8% conv.
floss bobbins27K/yr -12.9%7.4% conv.
embroidery bobbins25K/yr +6.2%5.4% conv.
embroidery thread bobbins14K/yr +11.7%8.8% conv.
thread bobbins10K/yr -3.5%5.1% conv.
dmc floss bobbins9K/yr +13.3%10.4% conv.
embroidery floss cards11K/yr -38.1%8.8% conv.
plastic floss bobbins7K/yr -20.9%9.3% conv.
cross stitch bobbins4K/yr +23.2%5.7% conv.
plastic embroidery floss bobbins4K/yr +12.7%12.4% conv.

All search terms

Top embroidery floss bobbins products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MUZHI Embroidery Floss Bobbins 128 Pcs Embroidery Floss Organizer Plastic Embroidery Thread Cards for Cross Stitch Thread Holder Sewing Storage(White)

MUZHI$5.444.7★3,661 rev

200 PCS Embroidery Floss Bobbins Plastic Embroidery Floss Organizer White Sewing Machine Bobbin for Cross Stitch Thread Holder Sewing Storage for Sewing Thread Needlework Supplies

Okxiri$5.934.6★331 rev

Geuoaoa 300 Pcs Embroidery Floss Bobbins Plastic Embroidery Floss Organizer White Cards Embroidery Thread Organizer for Cross Stitch Thread Holder DIY Sewing Storage Needlework Supplies

Geuoaoa$7.044.4★58 rev

Embroidery Floss Organizer Cross Stitch Thread Storage Box Tools - Bobbin Winder 1 Removable 24 Compartments with 40 Hard Plastic Floss Bobbins and Stickers for Craft DIY Embroidery Sewing Storage

Epesl$10.224.4★1,551 rev

120 Pcs Plastic Floss Bobbins with 1 Pcs Bobbin Winder for Cross Stitch Cotton Thread Craft DIY Sewing Storage Thread Organizer Holder Embroidery DIY Cards (White)

yuntop$6.744.6★813 rev

Newest

by launch date

Geuoaoa 300 Pcs Embroidery Floss Bobbins Plastic Embroidery Floss Organizer White Cards Embroidery Thread Organizer for Cross Stitch Thread Holder DIY Sewing Storage Needlework Supplies

Geuoaoa$7.0458 rev

7mo ago

200 Pcs Embroidery Floss Bobbins Embroidery Thread Organizer Cross Stitch Supplies Embroidery Bobbins Plastic Embroidery Thread Cards for Sewing Thread Needlework Supplies((White)

Volisau$6.5025 rev

8mo ago

447 Pcs Embroidery Floss Bobbins Embroidery Floss Organizer Plastic Embroidery Thread Cards for Cross Stitch Thread Holder Sewing Storage (447)

Athena's Elements$14.8634 rev

11mo ago

400 PCS Embroidery Floss Bobbins Embroidery Thread Organizer Plastic Floss Bobbins Embroidery Thread Cards for Cross Stitch

acDesign$10.1436 rev

1y ago

200 PCS Embroidery Floss Bobbins Plastic Embroidery Floss Organizer White Sewing Machine Bobbin for Cross Stitch Thread Holder Sewing Storage for Sewing Thread Needlework Supplies

Okxiri$5.93331 rev

1y ago

What buyers say about embroidery floss bobbins

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“They are well made”

Value For Money12%

“Excellent value”

Ease Of Use10%

“Easy to use”

Strength9%

“Sturdy and Convenient Bobbins for Organizing Embroidery Thread”

Advertised Vs Actual Product7%

“Exactly what I needed”

Size-Overall6%

“The pack size is great too so you don't have to worry about running out”

Material Quality6%

“Quality of the material was great”

Color4%

“Great colors”

Organizing Capabilities4%

“otherwise this is a very handy set that helps me keep everything organized and in its place while in use and in storage”

Durability3%

“Easy to use and durable”

What buyers complain about

Size-Overall21%

“They don't fit”

Thickness9%

“Thin”

Quality-Overall9%

“Ignore any bad review claiming these are poor quality”

Strength6%

“Flimsy”

Functionality-Overall5%

“Bobbins and winder do not work”

Value For Money3%

“not worth the price”

Material Quality3%

“missed that these are actually plastic”

Locking Mechanism2%

“will not secure the thread”

Durability2%

“They work, the slits to hold the start/end of yarns is a little big for DMC yarn, and it doesn't hold well”

Design-Overall2%

“Poor design”

Top return reasons

Size-Overall63%

Material Quality6%

Advertised Vs Actual Product5%

Value For Money5%

Defective Material/Parts4%

Thin3%

Functionality-Overall3%

Strength3%

Quality-Overall2%

Ease Of Use1%

Common questions

Is embroidery floss bobbins profitable to sell on Amazon United States?: The niche generates $144K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Skip it (44/100).
How competitive is the embroidery floss bobbins niche?: 15 brands and 44 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in embroidery floss bobbins?: Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 1.5%.
When does demand for embroidery floss bobbins peak?: Demand peaks in Jan; the busiest month runs 1.7× the quietest.
What does it cost to enter the embroidery floss bobbins niche?: Listings span $3.82–$15.35; the average listing price is $7.70 (sweet spot $15–$100). The average incumbent carries 1,189 reviews — the moat a new listing must climb.