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Embroidery Fabric

Fail

Demand is soft, at -27.9% this quarter, so Embroidery Fabric is a Fail.

Flapen Score
43
43 / 100
Ranks 2,976 of 4,656 Arts, Crafts & Sewing niches · −3 vs the category median of 46
Market size
$190K/yr412K searches / yr
90-day growth
-27.9%search demand this quarter
Competition
51%top-5 click share · 12 brands · 14 sellers

Flapen Score

Embroidery Fabric against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Embroidery Fabric is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Embroidery Fabric market on Amazon at a glance

Shoppers on Amazon United States searched for Embroidery Fabric 412K times last year and spent an estimated $190K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 412K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -27.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $190K a year.

Searches, last 12 months
412K
Growth, 90 days vs prior 90
-27.9%
Conversion, latest week
4.6%
Market size, estimated
$190Ka year
Peak month
November1.8× the quietest month
Top search term
embroidery fabric209K searches a year

02 · Price

A sale here is worth $10.13.

Listings sell for $10.13 on average, from $4.93 to $17.26. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $10.13 that is $3K to $5K a year per listing.

Average price
$10.13under the $15 to $100 sweet spot
Price range
$4.93–$17.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
$3K–$5K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #655 within Fabric. It carries 390 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#655in Fabric
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
390per listing
Listings tracked
27

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Embroidery Fabric products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

14

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

51%

Top 20: 91%

Open market

13%

  • Brand 155%
  • Brand 212%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (6 brands, 13%)

Demand

Embroidery Fabric search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KBlack Friday '24Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Embroidery Fabric search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • embroidery fabric209K/yr
  • embroidery cloth41K/yr
  • embroidery fabric squares29K/yr
  • embroidery cloth fabric19K/yr
  • embroidery canvas13K/yr
  • fabric for embroidery13K/yr
  • embroidery fabric cloth16K/yr
  • embroidery linen8K/yr
  • tela para bordar a mano8K/yr
  • embroidery material9K/yr

Reviews and returns

What reviews say buyers love and hate about Embroidery Fabric

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Upholstery/Fabric Quality”
12%of negative reviews mention “Thickness”
1.8%of orders come back
“it was just too thick for my liking”
A buyer, on “Thickness”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Embroidery Fabric questions

Answered from the same tracked data.