Is embroidery fabric profitable to sell on Amazon United States?

The niche generates $190K/yr across 27 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -27.9%. Flapen's verdict: Skip it (43/100).

How competitive is the embroidery fabric niche?

12 brands and 14 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in embroidery fabric?

Top complaints mined from reviews: Thickness, Upholstery/Fabric Quality, Size-Overall. The return rate is 1.8%.

When does demand for embroidery fabric peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the embroidery fabric niche?

Listings span $4.93–$17.26; the average listing price is $10.13 (sweet spot $15–$100). The average incumbent carries 390 reviews — the moat a new listing must climb.

embroidery fabric

Skip it

Soft demand (-27.9% this quarter) — this niche doesn't clear our bar today.

Review moat

Great389.96

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.8%

return rate — above 5% kills the launch gate

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Market size

Okay$190K

$190K/yr · 412K searches

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Avg price

Okay$10.13

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Bad$4.93–$17.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-27.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, embroidery fabric is a $190K/yr Amazon United States market (412K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

embroidery fabric market data

Units sold / yr: 20K–25K; avg 250–500/product
Revenue / yr: $203K–$253K; units × avg price
Conversion rate: 4.6%
Avg BSR: #655
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 32 months
Avg seller age: 167 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

51%

Top 20: 91%

Open market

13%

Nitelemn55%
PEASUG12%
XEmbro6%
iNee5%
Kurilai4%
Aubliss4%
Open — no brand owns it (6 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -27.9% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.8×

Open Trend

Top embroidery fabric search terms

embroidery fabric209K/yr -33.3%3.7% conv.
embroidery cloth41K/yr -13.8%3.9% conv.
embroidery fabric squares29K/yr -11.0%4.0% conv.
embroidery cloth fabric19K/yr -30.7%3.3% conv.
embroidery canvas13K/yr -15.3%2.7% conv.
fabric for embroidery13K/yr -36.0%3.2% conv.
embroidery fabric cloth16K/yr -31.9%4.6% conv.
embroidery linen8K/yr -19.0%2.3% conv.
tela para bordar a mano8K/yr -33.8%1.1% conv.
embroidery material9K/yr -40.4%1.9% conv.

All search terms

Top embroidery fabric products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

10 PCS Beige Natural Cotton Embroidery Fabric Cloth (5.9 5.9 Inch)

Nitelemn$5.244.6★108 rev

PEASUG 100% Cotton Muslin Fabric 63 Inch X 2 Yards Unbleached Muslin Fabric by The Yard Medium Weight Draping Fabrics Suitable for Sewing Embroidery Garments Crafts Material-Natural

PEASUG$10.474.5★668 rev

10 PCS White Cotton Embroidery Fabric Cloth (5.9 5.9 Inch)

Nitelemn$5.214.7★366 rev

16 PCS Beige Cotton Embroidery Fabric Cloth

Nitelemn$10.014.7★97 rev

10 PCS White Cotton Embroidery Fabric Cloth (7 7 Inch)

Nitelemn$6.354.7★366 rev

Newest

by launch date

10 PCS Embroidery Cloth Fabric 7.87 7.87 Inch Embroidery Fabric Pre-Cut for DIY Crafts and Garment Sewing Beige

Xelsluthe$6.431 rev

6mo ago

12 Sheets 12 Colors Linen Embroidery Fabric Pre-Cut Embroidery Quilting Cloth Garments Crafts Accessories Square Stitch Cloth Backing Material Sewing DIY(5.95.9Inch)

LOVOUS$9.5116 rev

7mo ago

Rindion 100% Cotton Fabric 63 in x 1.3 Yard Unbleached Muslin Fabric Medium Weight Linen Fabric by The Yard for Sewing Embroidery Garments Arts and Crafts

Rindion$6.6858 rev

7mo ago

XEmbro 12 PCS Natural Cotton Embroidery Fabric Pre-Cut White Embroidery Cloth Fabric Squares for Embroidery Garment Craft (7.8 x 7.8 Inch)

XEmbro$11.24214 rev

1y ago

XEmbro 12 PCS White Embroidery Fabric Pre-Cut Natural Cotton Embroidery Cloth for Embroidery Needlework Garment Craft (9.8 x 9.8 Inch)

XEmbro$14.09214 rev

1y ago

What buyers say about embroidery fabric

What buyers praise and complain about, mined from review topics.

What buyers love

Upholstery/Fabric Quality14%

“The fabric is soft”

Color14%

“I love all the different colors”

Material Quality11%

“This material gives me a lot of options with colors for the background”

Quality-Overall10%

“This is very good quality, easy to work with and super crisp”

Value For Money8%

“Very reasonable”

Size-Overall5%

“Size was accurate”

Ease Of Use4%

“easy to use”

Advertised Vs Actual Product3%

“As advertised”

Thickness3%

“The muslin is a nice thickness”

Embellishment/Embroidery Quality3%

“Stick on embroidery patterns adhere very well to the material too”

What buyers complain about

Thickness12%

“it was just too thick for my liking”

Upholstery/Fabric Quality9%

“Awful fabric”

Size-Overall7%

“It's a huge piece”

Material Quality7%

“It was some cheap polyester material”

Hard Feel7%

“Stiff fabric”

Value For Money4%

“The price is rather high per yard”

Advertised Vs Actual Product3%

“What I am taking a star off for is the poor product description, which refers to this material as both 100% cotton and as linen, which comes from the flax plant”

Washability3%

“A bit softer after washing”

Quality-Overall3%

“Cheap”

Durability3%

“But comes apart”

Top return reasons

Material Quality35%

Size-Overall25%

Color9%

Thin8%

Advertised Vs Actual Product5%

Value For Money5%