embroidery case
Skip itSoft demand (-11.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$27.15avg listing price — sweet spot $15–$100
Price range
Great$7.58–$60.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Review moat
Good644avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Returns
Okay3.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$101K$101K/yr · 109K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-11.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, embroidery case is a $101K/yr Amazon United States market (109K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 45/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
embroidery case market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $109K–$136K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #2,559
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 6.2%
- Avg brand age
- 34 months
- Avg seller age
- 161 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
17 rising
Sellers
55
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
37%
Top 20: 77%
Open market
8%
- Thread Wallets65%
- Action Bag16%
- Brixley4%
- lovielf3%
- Geyee2%
- Fjällräven1%
- Open — no brand owns it (11 brands, 8%)
Demand
Weekly Amazon search volume, last 27 weeks — -11.0% search growth over the last 90 days.Top embroidery case search terms
- floss away bags18K/yr
- thread bag14K/yr
- thread wallet bag10K/yr
- thread crossbody bag12K/yr
- needlepoint storage11K/yr
- embroidery case13K/yr
- thread bags6K/yr
- thread purse6K/yr
- threads crossbody bag6K/yr
- floss away bags for embroidery thread6K/yr
Top embroidery case products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Thread Wallets Small Crossbody Bags for Women & Men Stylish Sling Chest Bag for Everyday Use (Black)
Thread Wallets$24.784.7★519 rev
Action Bag FL100 Floss-A-Way Organizer-3X5 100/Pkg
Action Bag$9.864.8★1,655 rev
Thread Wallets Mini Slouchy Bag for Women - Crescent Sling Purse with Adjustable Strap & Zip Pocket Unstructured & Foldable (Bubblegum)
Thread Wallets$33.384.4★78 rev
Thread Wallets Mini Slouchy Bag for Women - Crescent Sling Purse with Adjustable Strap & Zip Pocket Unstructured & Foldable (Black)
Thread Wallets$34.444.4★78 rev
Thread Wallets Utility Tote Large Travel Tote with Multi-Pocket Design Laptop Compartment & Work Bag for Women (Scout)
Thread Wallets$53.714.5★191 rev
Newest
by launch date
Thread Wallets Small Crossbody Bags for Women & Men Stylish Sling Chest Bag for Everyday Use (Emmeline Navy)
Thread Wallets$26.34519 rev
Nautica Womens Nylon Bean Bag Crossbody/Belt Bag With Adjustable Shoulder Strap Crossbody
Nautica$24.943,991 rev
Thread Wallets Mini Slouchy Bag for Women - Crescent Sling Purse with Adjustable Strap & Zip Pocket Unstructured & Foldable (Bubblegum)
Thread Wallets$33.3878 rev
Thread Wallets Mini Slouchy Bag for Women - Crescent Sling Purse with Adjustable Strap & Zip Pocket Unstructured & Foldable (Black)
Thread Wallets$34.4478 rev
Thread Wallets Slouchy Bag for Women & Men - Crescent Sling Bag with Adjustable Strap and Zip Pocket Unstructured & Foldable (Olive Regular)
Thread Wallets$38.2183 rev
Trending
90-day click momentum
Thread Wallets Fanny Pack Small Travel Crossbody Bags for Women Men - Durable Stylish Convenient Womens & Mens Cross Body Sling Bag Fanny Pack for Phone & Personal Items (Magenta)
Thread Wallets$17.564.5★
Nautica Womens Nylon Bean Bag Crossbody/Belt Bag With Adjustable Shoulder Strap Crossbody
Nautica$24.944.8★
Thread Wallets Utility Tote Large Travel Tote with Multi-Pocket Design Laptop Compartment & Work Bag for Women (Black)
Thread Wallets$53.044.5★
Thread Wallets Small Crossbody Bags for Women & Men Stylish Sling Chest Bag for Everyday Use (Emmeline Navy)
Thread Wallets$26.344.7★
Thread Wallets Small Crossbody Bags for Women & Men Stylish Sling Chest Bag for Everyday Use (Rose Dust)
Thread Wallets$25.184.7★
What buyers say about embroidery case
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Perfect small bag”
“Good storage”
“It is true to color”
“Lots of pockets for all of your stuff”
“exactly as described”
“Durable and cute”
“Best price”
“Its not too bulky”
“Easy use”
What buyers complain about
“Very tiny container”
“Not well made”
“The adjustable strap does not stay in place at all”
“It's made of thin material”
“Broke in 2 Days of having it”
“So disappointing for such an expensive tote bag”
“Ultimately it was a bit too heavy for me”
“Zipper broke, I used it for a trip and it wouldnt zip - very disappointed”
“It's was concerned at first with how thin the material is”
“the spinning device is flimsy”
Top return reasons
Common questions
- Is embroidery case profitable to sell on Amazon United States?
- The niche generates $101K/yr across 50 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.0%. Flapen's verdict: Skip it (45/100).
- How competitive is the embroidery case niche?
- 17 brands and 55 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in embroidery case?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strap/String Quality. The return rate is 3.6%.
- What does it cost to enter the embroidery case niche?
- Listings span $7.58–$60.99; the average listing price is $27.15 (sweet spot $15–$100). The average incumbent carries 644 reviews — the moat a new listing must climb.