Is embroidery bag profitable to sell on Amazon United States?

The niche generates $57K/yr across 70 tracked products. 1 of 16 products launched in the last 360 days are still selling. 90-day search growth is -29.1%. Flapen's verdict: Skip it (47/100).

How competitive is the embroidery bag niche?

38 brands and 55 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 43% of demand.

What do buyers complain about in embroidery bag?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 2.7%.

When does demand for embroidery bag peak?

Demand peaks in Jan–Nov; the busiest month runs 2.2× the quietest.

What does it cost to enter the embroidery bag niche?

Listings span $5.74–$60.99; the average listing price is $26.28 (sweet spot $15–$100). The average incumbent carries 1,060 reviews — the moat a new listing must climb.

embroidery bag

Skip it

Soft demand (-29.1% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$26.28

avg listing price — sweet spot $15–$100

Brand share

Great43%

top-5 brand share — no brand owns this niche

Competition

Great24%

top-5 click share — an open shelf

Price range

Great$5.74–$60.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,059.59

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.7%

return rate — above 5% kills the launch gate

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$57K

$57K/yr · 249K searches

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-29.1%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, embroidery bag is a $57K/yr Amazon United States market (249K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 47/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

embroidery bag market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $79K–$105K; units × avg price
Conversion rate: 0.9%
Avg BSR: #182
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 7.5%
Avg brand age: 33 months
Avg seller age: 159 days

Competition & brand share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

38 falling

Sellers

Top-5 brand share

43%

Top 20: 85%

Top-5 click share

24%

Top 20: 60%

Open market

51%

FINPAC13%
MYBAGZING8%
BAGLHER8%
Remobia Hicol8%
Telawsfun6%
LoDrid6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -29.1% search growth over the last 90 days.

Peak months: Jan, Nov · busiest ÷ quietest = 2.2×

Open Trend

Top embroidery bag search terms

embroidery bag73K/yr -34.0%0.7% conv.
cross stitch bag41K/yr -17.0%1.1% conv.
embroidery project bag24K/yr -29.0%0.9% conv.
embroidery bag organizer27K/yr -41.0%1.0% conv.
cross stitch project bag17K/yr -23.5%1.4% conv.
embroidery storage bag14K/yr -33.3%0.9% conv.
embroidery organizer bag11K/yr -14.4%1.1% conv.
cross stitch bag organizer9K/yr -42.4%1.7% conv.
cross stitch bags6K/yr -25.6%0.8% conv.
embroidery travel bag6K/yr -24.7%0.6% conv.

All search terms

Top embroidery bag products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Portable Square Cross Stitch Starter Kits Bag Embroidery Project Bag Embroidery Tool Storage Tote Bag with Multifunctional Pockets Bag Only (Bird Pattern)

Remobia Hicol$26.874.8★144 rev

MYBAGZING | Round Embroidery Bag(Empty) - Embroidery Storage Bag -Cross Stitch Supplies Organizer with Multiple Pockets for Embroidery Kits Cross Stitch Suppliers Embroidery Floss (Bag Only)

MYBAGZING$29.774.6★186 rev

Telawsfun Embroidery Project Bag Organizer Embroidery Supply Storage Bag with Removable Binder Portable Carrying Tote for Thread Tools and Accessoriess Bag Only

Telawsfun$30.244.9★31 rev

Embroidery Project Bag Embroidery Supplies Storage Carrying Tote Case with Multiple Pockets and Handle Cross Stitch Bag Double Layer Embroiderys Project Bags for Floss Hoops Thread (Lake Blove)

Muyoka$19.904.6★47 rev

LoDrid Embroidery Project Bag Square Embroidery Supplies Storage Tote Portable Craft Carry Case for Embroidery Kits and Cross Stitch Kits Tools Multiple Pockets Totem Bag Only

LoDrid$32.644.7★810 rev

Newest

by launch date

Teamoy Puffy Embroidery Bag Organizer Cross Stitch Bag with Multiple Pockets Embroidery Project Bags for Cross Stitch Kits Pink

Teamoy$26.054 rev

3mo ago

Telawsfun Embroidery Project Bag Organizer Embroidery Supply Storage Bag with Removable Binder Portable Carrying Tote for Thread Tools and Accessoriess Bag Only (Flower)

Telawsfun$29.9031 rev

6mo ago

Qozary 5 Pcs Sew Project Bags for Quilting-A3 Sewing Craft Organizer Storage with Full-Zip & Handle Needlepoint Project Bag for Embroidery Knitting Stitching Cross Stitch and Crochet Artworks

Qozary$27.3056 rev

8mo ago

Telawsfun Embroidery Project Bag Organizer Embroidery Supply Storage Bag with Removable Binder Portable Carrying Tote for Thread Tools and Accessoriess Bag Only

Telawsfun$30.2431 rev

10mo ago

FINPAC Embroidery Bag Cross Stitch Storage Square Quilted Tote Organizer with Multiple Pockets for Floss Hoops Thread Stitch Tools Kit [Bag Only] Black

FINPAC$30.8121 rev

10mo ago

What buyers say about embroidery bag

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall13%

“Great size”

Quality-Overall11%

“Great made product”

Storage Capacity8%

“Great storage”

Strength7%

“Sturdy Construction”

Color6%

“Cute color”

Durability5%

“The material feels durable”

Value For Money5%

“Great value”

Ease Of Use4%

“very nice and handy”

Advertised Vs Actual Product4%

“it is as advertised”

Design-Overall4%

“The design is beautiful”

What buyers complain about

Size-Overall22%

“To small”

Quality-Overall6%

“Theyre kind of cheap quality”

Strength6%

“Doesnt feel sturdy”

Durability6%

“Broke First Day”

Material Quality5%

“Strange material”

Color4%

“AND, each bag is a different color”

Zipper Quality3%

“First Day zipper broke”

Thickness3%

“Very slim holder not what I was looking for for my needlepoint projects for travel”

Strap/String Quality3%

“the shoulder strap has broken off the bag”

Value For Money2%

“Although overpriced”

Top return reasons

Size-Overall58%

Material Quality9%

Color5%

Advertised Vs Actual Product4%

Quality-Overall4%

Zipper Quality4%

Value For Money3%

Smell1%

Strength1%

Functionality-Overall1%

Common questions

Is embroidery bag profitable to sell on Amazon United States?: The niche generates $57K/yr across 70 tracked products. 1 of 16 products launched in the last 360 days are still selling. 90-day search growth is -29.1%. Flapen's verdict: Skip it (47/100).
How competitive is the embroidery bag niche?: 38 brands and 55 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 43% of demand.
What do buyers complain about in embroidery bag?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 2.7%.
When does demand for embroidery bag peak?: Demand peaks in Jan–Nov; the busiest month runs 2.2× the quietest.
What does it cost to enter the embroidery bag niche?: Listings span $5.74–$60.99; the average listing price is $26.28 (sweet spot $15–$100). The average incumbent carries 1,060 reviews — the moat a new listing must climb.