Is embroidery backing profitable to sell on Amazon United States?

The niche generates $245K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.5%. Flapen's verdict: Skip it (40/100).

How competitive is the embroidery backing niche?

5 brands and 35 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in embroidery backing?

Top complaints mined from reviews: Adhesion/Stickiness, Ease Of Use, Functionality-Overall. The return rate is 0.6%.

When does demand for embroidery backing peak?

Demand peaks in Nov; the busiest month runs 1.6× the quietest.

What does it cost to enter the embroidery backing niche?

Listings span $6.11–$18.62; the average listing price is $13.60 (sweet spot $15–$100). The average incumbent carries 881 reviews — the moat a new listing must climb.

embroidery backing

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible15.5%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Review moat

Good880.83

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$13.60

avg listing price — sweet spot $15–$100

Market size

Okay$245K

$245K/yr · 116K searches

Price range

Okay$6.11–$18.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-12.5%

90-day search growth — must beat 0% to launch

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, embroidery backing is a $245K/yr Amazon United States market (116K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 40/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

embroidery backing market data

Units sold / yr: 15K–20K; avg 3,000–4,000/product
Revenue / yr: $204K–$272K; units × avg price
Conversion rate: 15.5%
Avg BSR: #61
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 52 months
Avg seller age: 175 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

Sulky72%
New brothread14%
HEYUP7%
Poolin3%
HBI H.B.I. PRODUCTS3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.5% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.6×

Open Trend

Top embroidery backing search terms

tender touch embroidery backing26K/yr -23.1%18.1% conv.
iron on backing for embroidery19K/yr -18.4%8.3% conv.
sulky tender touch iron-on backing15K/yr +10.2%23.1% conv.
embroidery cover up backing13K/yr +34.8%5.9% conv.
sulky tender touch12K/yr -25.2%16.4% conv.
embroidery backing iron on7K/yr -27.2%11.1% conv.
iron on embroidery backing6K/yr -11.4%12.5% conv.
tender touch5K/yr -17.3%19.5% conv.
embroidery stitch cover4K/yr -16.0%11.8% conv.
soft iron on backing for embroidery4K/yr -18.6%14.8% conv.

All search terms

Top embroidery backing products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sulky Of America Cut Away Tender Touch Iron-On Backing White 20 by 36 Plum Dandy (664-01)

Sulky$6.114.7★1,817 rev

Sulky Of America Cut Away Tender Touch Iron-On Backing White 8 by 9 yd June Berry (664-08)

Sulky$14.454.8★2,299 rev

New brothread Soft & Cozy Embroidery Stitch Cover 12 x 10 Yd Fusible Light Weight Stabilizer Covering Scratchy Stitches - White

New brothread$15.874.8★551 rev

Iron on Embroidery Stitch Cover 8 x 9 Yd Light Weight Stabilizer Prevent Scratchy or Itchy Stitches Soft Touch Backing for Sensitive Skin Babies and Embroidery Garments 1 Pack

HEYUP$13.804.5★353 rev

Poolin Soft Stitch Cover 7 x 7 (50PCS) Heat Fusible Embroidery Backing

Poolin$18.624.5★49 rev

Newest

by launch date

Poolin Soft Stitch Cover 7 x 7 (50PCS) Heat Fusible Embroidery Backing

Poolin$18.6249 rev

5mo ago

New brothread Soft & Cozy Embroidery Stitch Cover 12 x 10 Yd Fusible Light Weight Stabilizer Covering Scratchy Stitches - White

New brothread$15.87551 rev

2y ago

H.B.I. Soft & Cozy Stitch Cover Up Stabilizer 9 x 10 YD Roll Lightweight Woven Iron-On Embroidery Backing for Machine Embroidery Comfort Barrier Converted in the USA

HBI H.B.I. PRODUCTS$12.73216 rev

2y ago

Iron on Embroidery Stitch Cover 8 x 9 Yd Light Weight Stabilizer Prevent Scratchy or Itchy Stitches Soft Touch Backing for Sensitive Skin Babies and Embroidery Garments 1 Pack

HEYUP$13.80353 rev

4y ago

Sulky Of America Cut Away Tender Touch Iron-On Backing White 20 by 36 Plum Dandy (664-01)

Sulky$6.111,817 rev

16y ago

What buyers say about embroidery backing

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use17%

“Easy to use”

Soft Feel16%

“It offers exceptional softness”

Quality-Overall9%

“They also stay consistent in quality”

Stitch/Finish/Polish8%

“I love this stitch cover”

Adhesion/Stickiness7%

“It has adhered very well”

Value For Money6%

“I think its worth the price”

Size-Overall6%

“I really like the size since you get a lot”

Advertised Vs Actual Product5%

“Works just as described”

Durability4%

“It is durable and thick,”

Weight Light3%

“The sheets are lightweight”

What buyers complain about

Adhesion/Stickiness16%

“Didnt stick”

Ease Of Use9%

“Its just a lot of work to use”

Functionality-Overall8%

“Doesnt work”

Shape/Style6%

“though they're not quite perfectly square”

Thin5%

“very thin, i think i ordered the wrong product, me bad”

Hard Feel5%

“Rough to touch”

Allergies4%

“Embroidery has always made me itch”

Instructions/User Manual/Troubleshooting3%

“The instructions are very limited”

Material Quality3%

“flimsy fabric from a roll”

Quality-Overall3%

“garbage”

Top return reasons

Adhesion/Stickiness23%

Material Quality11%

Advertised Vs Actual Product8%

Thin7%

Value For Money6%

Functionality-Overall6%

Scratch Resistance4%