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Embroidery Backing

Fail

The top 5 brands take 100% of clicks, so Embroidery Backing is a Fail.

Flapen Score
40
40 / 100
Ranks 3,499 of 4,656 Arts, Crafts & Sewing niches · −6 vs the category median of 46
Market size
$245K/yr116K searches / yr
90-day growth
-12.5%search demand this quarter
Competition
97%top-5 click share · 5 brands · 35 sellers

Flapen Score

Embroidery Backing against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Embroidery Backing is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Embroidery Backing market on Amazon at a glance

Shoppers on Amazon United States searched for Embroidery Backing 116K times last year and spent an estimated $245K. All 5 brands take every click. Demand peaks in Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 15.5% of those searches ended in a purchase.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $245K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
-12.5%
Conversion, latest week
15.5%
Market size, estimated
$245Ka year
Peak month
November1.6× the quietest month
Top search term
tender touch embroidery backing26K searches a year

02 · Price

A sale here is worth $13.60.

Listings sell for $13.60 on average, from $6.11 to $18.62. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 3,000 to 4,000 of them. At $13.60 that is $41K to $54K a year per listing.

Average price
$13.60under the $15 to $100 sweet spot
Price range
$6.11–$18.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
3,000–4,000
Revenue per listing a year
$41K–$54K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #61 within Trim & Embellishments. It carries 881 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#61in Trim & Embellishments
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
881per listing
Listings tracked
6

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Embroidery Backing products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

35

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 172%
  • Brand 214%
  • Brand 37%
  • Brand 43%
  • Brand 53%

Demand

Embroidery Backing search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Embroidery Backing search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tender touch embroidery backing26K/yr
  • iron on backing for embroidery19K/yr
  • sulky tender touch iron-on backing15K/yr
  • embroidery cover up backing13K/yr
  • sulky tender touch12K/yr
  • embroidery backing iron on7K/yr
  • iron on embroidery backing6K/yr
  • tender touch5K/yr
  • embroidery stitch cover4K/yr
  • soft iron on backing for embroidery4K/yr

Reviews and returns

What reviews say buyers love and hate about Embroidery Backing

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Ease Of Use”
16%of negative reviews mention “Adhesion/Stickiness”
0.6%of orders come back
“Didnt stick”
A buyer, on “Adhesion/Stickiness”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Embroidery Backing questions

Answered from the same tracked data.