embossing powder
Worth a lookShows low returns (1.0%), but soft demand (-21.7% this quarter) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Avg price
Great$15.82avg listing price — sweet spot $15–$100
Price range
Good$6.40–$38.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good742.27avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$117K$117K/yr · 150K searches
Growth
Bad-21.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, embossing powder is a $117K/yr Amazon United States market (150K searches/yr). The top 5 brands hold 80% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
embossing powder market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $127K–$158K
- units × avg price
- Conversion rate
- 5.0%
- Avg BSR
- #104
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 71%
- Out of stock
- 3.9%
- Avg brand age
- 61 months
- Avg seller age
- 171 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
17 rising
Sellers
68
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
30%
Top 20: 73%
Open market
17%
- Ranger54%
- Wow! Embossing Powders8%
- Heigble8%
- Pixiss6%
- MAKABAKA4%
- YooNotee3%
- Open — no brand owns it (11 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top embossing powder search terms
- embossing powder108K/yr
- embossing powders for card making13K/yr
- wow embossing powder10K/yr
- ranger embossing powder7K/yr
- embossing powder set7K/yr
- embossing powder kit5K/yr
Top embossing powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ranger Fine Super Embossing Powder White Silver Black Copper Clear and Gold Bundle of 6 1/2 Ounce Jars Plus 3 Carnora Scoop Spoons
Ranger$34.914.7★145 rev
Wow! Embossing Powder Black and White Bundle: Primary Ebony Opaque Bright White White Pearl Clear Gloss 15ML
Wow! Embossing Powders$17.964.6★545 rev
Ranger EPJ00-709 Embossing Powder .60oz Holographic 1.75 x 1.5 x 1.5
Ranger$7.734.6★1,530 rev
Ranger Embossing Powder Super Fine Gold
Ranger$7.324.8★583 rev
Ranger Emboss It Clear Embossing Ink Pad
Ranger$7.294.6★1,582 rev
Newest
by launch date
YooNotee Embossing Kit with 8 x 5g Embossing Powders Assorted Colors Clear Detailing Pen Ink Pad Suitable Supplies for DIY Crafts Greeting Cards Making Scrapbooking Wedding Invitations
YooNotee$20.835 rev
Heigble 6 Pcs 0.5 Ounce Glitter Embossing Powder Set for DIY Crafts Greeting Cards Making Scrapbooking Wedding Invitations (Dark)
Heigble$21.479 rev
Heigble 6 Pcs 0.5 Ounce Glitter Embossing Powder Set for DIY Crafts Greeting Cards Making Scrapbooking Wedding Invitations (Bright Color)
Heigble$20.8719 rev
Lanties Embossing Kit with Heat Tool Bundle 8 x 10ml Embossing Powders Clear Embossings Pen and Ink Pad Complete Embossings Kit for Starter Crafts (Classic Color)
Lanties$34.2718 rev
CHANGTIKEJI Mica Powder24 Colors - 10g/Bottle of Natural Pigment Powder for Epoxy ResinSoap MakingCandle Making Lip Gloss Car Freshies Dye Nail Polish Bath Bombs
CHANGTIKEJI$12.406,527 rev
Trending
90-day click momentumYooNotee Embossing Kit with 8 x 5g Embossing Powders Assorted Colors Clear Detailing Pen Ink Pad Suitable Supplies for DIY Crafts Greeting Cards Making Scrapbooking Wedding Invitations
YooNotee$20.833.8★
Heigble 6 Pcs 0.5 Ounce Glitter Embossing Powder Set for DIY Crafts Greeting Cards Making Scrapbooking Wedding Invitations (Dark)
Heigble$21.473.9★
Embossing Kit Powder Clear Embossing Pen Embossing Ink Pad 8X 10ml Embossing Powders for Use with Embossing Heat Tool for Crafts
Pixiss$19.854.3★
Heigble 6 Pcs 0.5 Ounce Glitter Embossing Powder Set for DIY Crafts Greeting Cards Making Scrapbooking Wedding Invitations (Bright Color)
Heigble$20.874.2★
Ranger EPJ60444 Blush Pearl Embossing Powder
Ranger$7.424.6★
What buyers say about embossing powder
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful colors”
“Beautiful variety”
“Good Value”
“Easy To Use”
“works as advertised”
“the shine is just right”
“Application is easy and looks great”
“Works great as washable paint for kids”
“Works great”
“Fit my needs perfectly”
What buyers complain about
“was sent the wrong colors”
“Total garbage”
“Arrived dry”
“All of the powders had glitter in them which wasnt mentioned in the description”
“The bottles were a little smaller than I'd expected”
“Not too easy to use”
“Leaky”
“I cant get the shine”
“Doesn't set well”
“They are not thick”
Top return reasons
Common questions
- Is embossing powder profitable to sell on Amazon United States?
- The niche generates $117K/yr across 55 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -21.7%. Flapen's verdict: Worth a look (54/100).
- How competitive is the embossing powder niche?
- 17 brands and 68 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in embossing powder?
- Top complaints mined from reviews: Color, Quality-Overall, Moist/Dry. The return rate is 1.0%.
- When does demand for embossing powder peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the embossing powder niche?
- Listings span $6.40–$38.48; the average listing price is $15.82 (sweet spot $15–$100). The average incumbent carries 742 reviews — the moat a new listing must climb.