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Embossing Powder

Maybe

An estimated 1.0% of orders come back. But demand is soft, at -21.7% this quarter, so Embossing Powder is a Maybe.

Flapen Score
54
54 / 100
Top 16% of 4,656 Arts, Crafts & Sewing niches · +8 vs the category median of 46
Market size
$117K/yr150K searches / yr
90-day growth
-21.7%search demand this quarter
Competition
30%top-5 click share · 17 brands · 68 sellers

Flapen Score

Embossing Powder against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Embossing Powder is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Embossing Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Embossing Powder 150K times last year and spent an estimated $117K. The top 5 brands take 80% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $117K a year.

Searches, last 12 months
150K
Growth, 90 days vs prior 90
-21.7%
Conversion, latest week
5.0%
Market size, estimated
$117Ka year
Peak month
December1.7× the quietest month
Top search term
embossing powder108K searches a year

02 · Price

A sale here is worth $15.82.

Listings sell for $15.82 on average, from $6.40 to $38.48. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $15.82 that is $2K to $4K a year per listing.

Average price
$15.82inside the $15 to $100 sweet spot
Price range
$6.40–$38.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #104 within Paper & Paper Crafts. It carries 742 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
95%
Out of stock, average day
3.9%
Average rank
#104in Paper & Paper Crafts
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
742per listing
Listings tracked
55

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Embossing Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

17 rising

Sellers

68

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

30%

Top 20: 73%

Open market

17%

  • Brand 154%
  • Brand 28%
  • Brand 38%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (11 brands, 17%)

Demand

Embossing Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Embossing Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • embossing powder108K/yr
  • embossing powders for card making13K/yr
  • wow embossing powder10K/yr
  • ranger embossing powder7K/yr
  • embossing powder set7K/yr
  • embossing powder kit5K/yr

Reviews and returns

What reviews say buyers love and hate about Embossing Powder

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Color”
9%of negative reviews mention “Color”
1.0%of orders come back
“was sent the wrong colors”
A buyer, on “Color”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Embossing Powder questions

Answered from the same tracked data.