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Embossing Machine

Fail

Buyers convert on only 0.7% of searches, so Embossing Machine is a Fail.

Flapen Score
43
43 / 100
Ranks 2,976 of 4,656 Arts, Crafts & Sewing niches · −3 vs the category median of 46
Market size
$514K/yr836K searches / yr
90-day growth
+1.3%search demand this quarter
Competition
50%top-5 click share · 10 brands · 21 sellers

Flapen Score

Embossing Machine against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Embossing Machine is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Embossing Machine market on Amazon at a glance

Shoppers on Amazon United States searched for Embossing Machine 836K times last year and spent an estimated $514K. The top 5 brands take 91% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 836K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $514K a year.

Searches, last 12 months
836K
Growth, 90 days vs prior 90
+1.3%
Conversion, latest week
0.7%
Market size, estimated
$514Ka year
Peak month
January1.3× the quietest month
Top search term
embossing machine130K searches a year

02 · Price

A sale here is worth $90.47.

Listings sell for $90.47 on average, from $7.55 to $295.67. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $90.47 that is $23K to $45K a year per listing.

Average price
$90.47inside the $15 to $100 sweet spot
Price range
$7.55–$295.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$23K–$45K
Returns
4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #230 within Scrapbooking & Stamping. It carries 759 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
15.4%
Average rank
#230in Scrapbooking & Stamping
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
759per listing
Listings tracked
26

04 · Newcomers

4 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
40 months

Products

Top Embossing Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

21

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

50%

Top 20: 94%

Open market

6%

  • Brand 138%
  • Brand 228%
  • Brand 313%
  • Brand 48%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (4 brands, 6%)

Demand

Embossing Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Embossing Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • embossing machine130K/yr
  • die cutting machine153K/yr
  • sizzix121K/yr
  • sizzix big shot93K/yr
  • troqueladora manual43K/yr
  • die cut machine46K/yr
  • die cutter33K/yr
  • die cutters for card making25K/yr
  • troqueladora23K/yr
  • big shot sizzix machine28K/yr

Reviews and returns

What reviews say buyers love and hate about Embossing Machine

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Functionality-Overall”
4.8%of orders come back
“Didn't work”
A buyer, on “Functionality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Embossing Machine questions

Answered from the same tracked data.