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Embossing Ink

Fail

The top 5 brands take 96% of clicks, so Embossing Ink is a Fail.

Flapen Score
39
39 / 100
Ranks 3,666 of 4,656 Arts, Crafts & Sewing niches · −7 vs the category median of 46
Market size
$45K/yr41K searches / yr
90-day growth
-21.5%search demand this quarter
Competition
74%top-5 click share · 7 brands · 49 sellers

Flapen Score

Embossing Ink against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Embossing Ink is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Embossing Ink market on Amazon at a glance

Shoppers on Amazon United States searched for Embossing Ink 41K times last year and spent an estimated $45K. The top 5 brands take 96% of clicks. Demand peaks in Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 7.7% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-21.5%
Conversion, latest week
7.7%
Market size, estimated
$45Ka year
Peak month
November2.0× the quietest month
Top search term
embossing ink17K searches a year

02 · Price

A sale here is worth $14.27.

Listings sell for $14.27 on average, from $6.22 to $38.48. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $14.27 that is $1K to $4K a year per listing.

Average price
$14.27under the $15 to $100 sweet spot
Price range
$6.22–$38.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #173 within Paper & Paper Crafts. It carries 972 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
94%
Out of stock, average day
3.0%
Average rank
#173in Paper & Paper Crafts
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
972per listing
Listings tracked
16

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Embossing Ink products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

7 flat

Sellers

49

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

1%

  • Brand 141%
  • Brand 236%
  • Brand 38%
  • Brand 47%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (1 brand, 1%)

Demand

Embossing Ink search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.0×

Search terms

Top Embossing Ink search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • embossing ink17K/yr
  • embossing ink pad9K/yr
  • versamark ink pad for embossing8K/yr
  • versamark4K/yr
  • versamark ink pad3K/yr

Reviews and returns

What reviews say buyers love and hate about Embossing Ink

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Moist/Dry”
0.9%of orders come back
“Arrived dry”
A buyer, on “Moist/Dry”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Embossing Ink questions

Answered from the same tracked data.