Embossing Folders

Shoppers searched for this 690K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $96K a year.

Searches, last 12 months

690K

Growth, 90 days vs prior 90

-5.0%

Conversion, latest week

1.3%

Market size, estimated

$96Ka year

Peak month

February1.3× the quietest month

Top search term

embossing folders277K searches a year

Listings sell for $11.16 on average, from $4.36 to $57.53. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $11.16 that is $1K to $3K a year per listing.

Average price

$11.16under the $15 to $100 sweet spot

Price range

$4.36–$57.53

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

1.5%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #93 within Paper & Paper Crafts. It carries 159 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

100%

Out of stock, average day

4.8%

Average rank

#93in Paper & Paper Crafts

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

159per listing

Listings tracked

78

23 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

23

Successful launches

0Amazon's first-year sales bar

Average brand age

39 months