Is electric motor oil profitable to sell on Amazon United States?

The niche generates $101K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.6%. Flapen's verdict: Skip it (46/100).

How competitive is the electric motor oil niche?

10 brands and 93 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in electric motor oil?

Top complaints mined from reviews: Leak-Proof, Spray/Flow, Value For Money. The return rate is 0.6%.

What does it cost to enter the electric motor oil niche?

Listings span $7.02–$68.96; the average listing price is $22.62 (sweet spot $15–$100). The average incumbent carries 790 reviews — the moat a new listing must climb.

electric motor oil

Skip it

Strong incumbent ratings (4.8★) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Great$22.62

avg listing price — sweet spot $15–$100

Conversion

Great10.0%

search→purchase rate — share of searches ending in a sale

Price range

Great$7.02–$68.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good789.71

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+3.6%

90-day search growth — must beat 0% to launch

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Market size

Okay$101K

$101K/yr · 44K searches

Competition

Bad76%

top-5 click share — a locked-up shelf

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, electric motor oil is a $101K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 46/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

electric motor oil market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: $113K–$136K; units × avg price
Conversion rate: 10.0%
Avg BSR: #92
Page quality: 0%
Prime: 79%
Sponsored: 79%
Out of stock: 0.0%
Avg brand age: 88 months
Avg seller age: 177 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 rising

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

Supco45%
Sewable22%
ZOOM-SPOUT8%
ATZ Industries7%
Smartek6%
OAIEGSD5%
Open — no brand owns it (4 brands, 7%)

Demand

Weekly Amazon search volume, last 45 weeks — +3.6% search growth over the last 90 days.

Open Trend

Top electric motor oil search terms

zoom spout oiler13K/yr +0.8%11.7% conv.
lily white sewing machine oil8K/yr -0.1%11.3% conv.
zoom spout oil8K/yr +4.0%7.7% conv.
industrial sewing machine oil6K/yr -0.4%5.0% conv.
zoom spout turbine oil4K/yr +41.2%16.1% conv.
zoom spout3K/yr -3.4%9.5% conv.
zoom oil3K/yr -4.1%10.1% conv.

All search terms

Top electric motor oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Supco SUPCO MO98 ZOOM SPOUT OILER (4OZ)

Supco$9.884.8★479 rev

Premium Sewing Machine Oil with Zoom Spout Oiler | 4FL OZ of Stainless Lily White Oil with Flexible Telescoping Spout Ideal for Sewing and Textile Machinery - by Sewable

Sewable$10.124.8★527 rev

Supco M098 G84-620 Zoom Spout Multi Purpose Precision Oiler White 1.5 x 2.5 x 3.5 Inch

Supco$11.104.7★1,379 rev

Sewing Machine Oil ~ Zoom-SPOUT Oiler ~ 4FL. OZ.(118ml) Made in U.S.A.

ZOOM-SPOUT$9.494.7★4,058 rev

SUPCO GIDDS-461354 Zoom Spout Turbine Oil

Supco$12.144.5★131 rev

Newest

by launch date

3 Pack SUP CO Zoom Spout Oiler 4oz All-Purpose Turbine Oil M098 Telescoping-Spout HVAC Motors Pumps Sewing Machines Clear

Generic$32.472 rev

5mo ago

32 oz Fine Light Sewing Machine Oil and Lubricant Commercial & Industrial Mineral Sewing Machine Oil for Lubricating Moving Parts of Textile Machinery by OAIEGSD

OAIEGSD$21.261,147 rev

1y ago

128 oz Fine Light Sewing Machine Oil and Lubricant Commercial & Industrial Mineral Sewing Machine Oil for Lubricating Moving Parts of Textile Machinery by OAIEGSD

OAIEGSD$35.911,147 rev

1y ago

Premium Sewing Machine Oil with Zoom Spout Oiler | 4FL OZ of Stainless Lily White Oil with Flexible Telescoping Spout Ideal for Sewing and Textile Machinery - by Sewable

Sewable$10.12527 rev

3y ago

1-Gallon Clear Sewing Machine Oil Non-Staining Lubricant for Juki Singer Consew & Most Industrial Sewing Machines

IDS INTERNATIONAL DESIGN SUPPLIES$25.77141 rev

5y ago

What buyers say about electric motor oil

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use19%

“Very easy to use”

Advertised Vs Actual Product19%

“As advertised”

Quality-Overall17%

“Good supply for other projects”

Value For Money16%

“Good price”

Leak-Proof6%

“it doesn't leak”

Efficiency6%

“Works well”

Color3%

“Good product didnt turn yellow as soon as the other brand Ive been using”

Product Condition3%

“Its working like new”

Durability3%

“Used it for years”

Smell2%

“I love this it has low odor”

What buyers complain about

Leak-Proof57%

“Leaky, messy”

Spray/Flow14%

“nozzle takes some getting used to”

Value For Money14%

“Way to expensive”

Design-Overall7%

“bottle design is very bad”

Ease Of Use7%

“even then it's very hard to not get it on things”

Top return reasons

Leak-Proof36%

Advertised Vs Actual Product14%

Compatibility-Overall14%

Size-Overall10%

Functionality-Overall5%

Value For Money4%