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Edible Clay

Maybe

The products selling today average only 3.3★. But demand is soft, at -25.6% this quarter, so Edible Clay is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 4,656 Arts, Crafts & Sewing niches · +4 vs the category median of 46
Market size
$86K/yr593K searches / yr
90-day growth
-25.6%search demand this quarter
Competition
49%top-5 click share · 16 brands · 32 sellers

Flapen Score

Edible Clay against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Edible Clay is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Edible Clay market on Amazon at a glance

Shoppers on Amazon United States searched for Edible Clay 593K times last year and spent an estimated $86K. The top 5 brands take 79% of clicks. Demand peaks in Apr. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 593K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months
593K
Growth, 90 days vs prior 90
-25.6%
Conversion, latest week
1.1%
Market size, estimated
$86Ka year
Peak month
April1.8× the quietest month
Top search term
edible clay175K searches a year

02 · Price

A sale here is worth $13.86.

Listings sell for $13.86 on average, from $7.57 to $27.95. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $13.86 that is $3K to $7K a year per listing.

Average price
$13.86under the $15 to $100 sweet spot
Price range
$7.57–$27.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #939 within Ceramics & Pottery. It carries 312 reviews at 3.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
97%
Out of stock, average day
8.1%
Average rank
#939in Ceramics & Pottery
Average rating
3.34 starsAmazon United States average 4.42 stars
Average reviews
312per listing
Listings tracked
34

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Edible Clay products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

32

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

49%

Top 20: 86%

Open market

16%

  • Brand 122%
  • Brand 217%
  • Brand 317%
  • Brand 414%
  • Brand 59%
  • Brand 65%
  • Open — no brand owns it (10 brands, 16%)

Demand

Edible Clay search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMayAug

Peak months: Apr · busiest ÷ quietest = 1.8×

Search terms

Top Edible Clay search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • edible clay175K/yr
  • barro comestible87K/yr
  • tierra comestible57K/yr
  • edible dirt47K/yr
  • edible clay for eating42K/yr
  • arcilla comestible26K/yr
  • caolin comestible21K/yr
  • edible pica food11K/yr
  • cantaritos de barro comestibles14K/yr
  • barro edible7K/yr

Reviews and returns

What reviews say buyers love and hate about Edible Clay

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Value For Money”
0.6%of orders come back
“not worth it”
A buyer, on “Value For Money”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Edible Clay questions

Answered from the same tracked data.