easy press
Skip itPrices mostly outside the sweet spot ($8.19–$539.56) — this niche doesn't clear our bar today.
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Avg price
Good$102.56avg listing price — sweet spot $15–$100
Review moat
Okay2,095.82avg incumbent reviews — the moat a new listing must climb
Market size
Okay$163K$163K/yr · 111K searches
Returns
Okay4.3%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-16.5%90-day search growth — must beat 0% to launch
Price range
Bad$8.19–$539.56cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, easy press is a $163K/yr Amazon United States market (111K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Dec. Verdict: Skip it — 35/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
easy press market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $205K–$256K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #41
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 85%
- Out of stock
- 8.6%
- Avg brand age
- 38 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
21
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
40%
Top 20: 85%
Open market
6%
- Cricut60%
- Calogy11%
- HTVRONT9%
- AST&T8%
- EasyCount E5%
- OLIXIS1%
- Open — no brand owns it (6 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 67 weeks — -16.5% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.8×
Top easy press search terms
- easy press33K/yr
- cricket heat press21K/yr
- portable heat press21K/yr
- circuit heat press13K/yr
- heat press for cricut6K/yr
- easy press 37K/yr
- easypress4K/yr
- easy press 24K/yr
- circuit press3K/yr
Top easy press products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cricut EasyPress 2 (SE) 12 in x 10 in Heat Press - Heat Transfer Machine for T-Shirts Sweatshirts Blankets Pillows & More - Easy to Use - Blue
Cricut$106.884.8★8,842 rev
Cricut EasyPress 2 (SE) 9 in x 9 in Heat Press + Cricut EasyPress Mat 12 in x 12 in - Heat Transfer Machine for T-Shirts Tote Bags Baby Clothes Decor & More - Easy to Use - Taupe
Cricut$91.494.8★9,067 rev
Calogy Mini Heat Press Heat Transfer Machine Constant Temp Control Insulated Safety Base Fits for Crafts T-Shirt Hat Cap Pillows(White Pink)
Calogy$21.644.7★5,269 rev
AST&T Heat Press Machine 12 x 10 Portable & Easy Heat Press for T-Shirts Pillows Tote Bags & More White (Heat Press)
AST&T$74.514.4★296 rev
Cricut EasyPress 3 Heat Press Machine (9x 9) with Heat Press Mat (15 x 12) Blue
Cricut$97.754.7★620 rev
Newest
by launch dateCricut EasyPress 2 (SE) 9 in x 9 in Heat Press + Cricut EasyPress Mat 12 in x 12 in - Heat Transfer Machine for T-Shirts Tote Bags Baby Clothes Decor & More - Easy to Use - Taupe
Cricut$91.499,067 rev
Cricut EasyPress 2 (SE) 9 in x 9 in Heat Press - Heat Transfer Machine for T-Shirts Tote Bags Baby Clothes Decor & More - Easy to Use - Taupe
Cricut$88.6346 rev
Cricut EasyPress 2 (SE) 12 in x 10 in Heat Press + Cricut EasyPress Mat 12 in x 12 in - Heat Transfer Machine for T-Shirts Sweatshirts Blankets Pillows & More - Easy to Use - Blue
Cricut$116.1429 rev
Cricut EasyPress 2 (SE) 12 in x 10 in Heat Press - Heat Transfer Machine for T-Shirts Sweatshirts Blankets Pillows & More - Easy to Use - Raspberry
Cricut$109.708,842 rev
Cricut EasyPress 2 (SE) 12 in x 10 in Heat Press - Heat Transfer Machine for T-Shirts Sweatshirts Blankets Pillows & More - Easy to Use - Blue
Cricut$106.888,842 rev
Trending
90-day click momentum
OLIXIS Heat Press Machine for T Shirts Portable Easy Press Heat Transfer Machine with LCD Display 32-450F Temp Control Ideal for T-Shirts Tote Bags Baby Clothes Decor & More
OLIXIS$53.474.0★
Cricut EasyPress 2 (SE) 9 in x 9 in Heat Press + Cricut EasyPress Mat 12 in x 12 in - Heat Transfer Machine for T-Shirts Tote Bags Baby Clothes Decor & More - Easy to Use - Taupe
Cricut$91.494.8★
Cricut EasyPress 2 (SE) 9 in x 9 in Heat Press - Heat Transfer Machine for T-Shirts Tote Bags Baby Clothes Decor & More - Easy to Use - Taupe
Cricut$88.634.7★
Cricut EasyPress 2 (SE) 12 in x 10 in Heat Press - Heat Transfer Machine for T-Shirts Sweatshirts Blankets Pillows & More - Easy to Use - Raspberry
Cricut$109.704.8★
Cricut EasyPress 2 (SE) 12 in x 10 in Heat Press + Cricut EasyPress Mat 12 in x 12 in - Heat Transfer Machine for T-Shirts Sweatshirts Blankets Pillows & More - Easy to Use - Blue
Cricut$116.144.4★
What buyers say about easy press
What buyers praise and complain about, mined from review topics.What buyers love
“easy to store”
“Fast heating”
“Excellent product”
“cost is reasonable”
“The size is perfect for this not too big”
“Does the job”
“Works as Advertised”
“lightweight and easy to use”
“Very Cute Design”
“Very useful and portable”
What buyers complain about
“Gets hot”
“Super small plate”
“Doesnt turn on”
“within a week it broke”
“Does not get hot enough”
“Poor quality, inconsistent heating”
“The cost is high”
“Loud Beeps”
“No instructions”
“a bit bulky”
Top return reasons
Common questions
- Is easy press profitable to sell on Amazon United States?
- The niche generates $163K/yr across 34 tracked products. 18 of 18 products launched in the last 360 days are still selling. 90-day search growth is -16.5%. Flapen's verdict: Skip it (35/100).
- How competitive is the easy press niche?
- 12 brands and 21 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in easy press?
- Top complaints mined from reviews: Heating, Size-Overall, Functionality-Overall. The return rate is 4.3%.
- When does demand for easy press peak?
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the easy press niche?
- Listings span $8.19–$539.56; the average listing price is $102.56 (sweet spot $15–$100). The average incumbent carries 2,096 reviews — the moat a new listing must climb.