Easy Press
FailPrices span $8.19–$539.56, mostly outside the sweet spot, so Easy Press is a Fail.
- Flapen Score
- 35 / 100Ranks 4,156 of 4,656 Arts, Crafts & Sewing niches · −11 vs the category median of 4635
- Market size
- $163K/yr111K searches / yr
- 90-day growth
- -16.5%search demand this quarter
- Competition
- 40%top-5 click share · 12 brands · 21 sellers
Flapen Score
Easy Press against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Easy Press is stronger. Inside it, weaker.
Market
The Easy Press market on Amazon at a glance
Shoppers on Amazon United States searched for Easy Press 111K times last year and spent an estimated $163K. The top 5 brands take 93% of clicks. Demand peaks in Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $163K a year.
- Searches, last 12 months
- 111K
- Growth, 90 days vs prior 90
- -16.5%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $163Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- easy press33K searches a year
02 · Price
A sale here is worth $102.56.
Listings sell for $102.56 on average, from $8.19 to $539.56. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $102.56 that is $0 to $10K a year per listing.
- Average price
- $102.56above the $15 to $100 sweet spot
- Price range
- $8.19–$539.56
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$10K
- Returns
- 4.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #41 within Printmaking. It carries 2,096 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 97%
- Out of stock, average day
- 8.6%
- Average rank
- #41in Printmaking
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 2,096per listing
- Listings tracked
- 34
04 · Newcomers
18 of last year's 18 launches cleared the first-year sales bar.
18 products launched here in the last 12 months. 18 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 18
- Successful launches
- 18Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Easy Press products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Cricut EasyPress 2 (SE) 12 in x 10 in Heat Press - Heat Transfer Machine for T-Shirts Sweatshirts Blankets Pillows & More - Easy to Use - Blue
- Price
- $106.88
- Rating
- 4.8/5
- Reviews
- 8,842
- Age
- 5mo ago

Cricut EasyPress 2 (SE) 9 in x 9 in Heat Press + Cricut EasyPress Mat 12 in x 12 in - Heat Transfer Machine for T-Shirts Tote Bags Baby Clothes Decor & More - Easy to Use - Taupe
- Price
- $91.49
- Rating
- 4.8/5
- Reviews
- 9,067
- Age
- 5mo ago

Calogy Mini Heat Press Heat Transfer Machine Constant Temp Control Insulated Safety Base Fits for Crafts T-Shirt Hat Cap Pillows(White Pink)
- Price
- $21.64
- Rating
- 4.7/5
- Reviews
- 5,269
- Age
- 3y ago

AST&T Heat Press Machine 12 x 10 Portable & Easy Heat Press for T-Shirts Pillows Tote Bags & More White (Heat Press)
- Price
- $74.51
- Rating
- 4.4/5
- Reviews
- 296
- Age
- 1y ago

Cricut EasyPress 3 Heat Press Machine (9x 9) with Heat Press Mat (15 x 12) Blue
- Price
- $97.75
- Rating
- 4.7/5
- Reviews
- 620
- Age
- 2y ago
Trending
estimated 90-day click momentum
OLIXIS Heat Press Machine for T Shirts Portable Easy Press Heat Transfer Machine with LCD Display 32-450F Temp Control Ideal for T-Shirts Tote Bags Baby Clothes Decor & More
- Price
- $53.47
- Rating
- 4.0/5
- Reviews
- 44
- Age
- 8mo ago

Cricut EasyPress 2 (SE) 9 in x 9 in Heat Press + Cricut EasyPress Mat 12 in x 12 in - Heat Transfer Machine for T-Shirts Tote Bags Baby Clothes Decor & More - Easy to Use - Taupe
- Price
- $91.49
- Rating
- 4.8/5
- Reviews
- 9,067
- Age
- 5mo ago

Cricut EasyPress 2 (SE) 9 in x 9 in Heat Press - Heat Transfer Machine for T-Shirts Tote Bags Baby Clothes Decor & More - Easy to Use - Taupe
- Price
- $88.63
- Rating
- 4.7/5
- Reviews
- 46
- Age
- 5mo ago

Cricut EasyPress 2 (SE) 12 in x 10 in Heat Press - Heat Transfer Machine for T-Shirts Sweatshirts Blankets Pillows & More - Easy to Use - Raspberry
- Price
- $109.70
- Rating
- 4.8/5
- Reviews
- 8,842
- Age
- 5mo ago

Cricut EasyPress 2 (SE) 12 in x 10 in Heat Press + Cricut EasyPress Mat 12 in x 12 in - Heat Transfer Machine for T-Shirts Sweatshirts Blankets Pillows & More - Easy to Use - Blue
- Price
- $116.14
- Rating
- 4.4/5
- Reviews
- 29
- Age
- 5mo ago
Newest
by launch date
Cricut EasyPress 2 (SE) 9 in x 9 in Heat Press + Cricut EasyPress Mat 12 in x 12 in - Heat Transfer Machine for T-Shirts Tote Bags Baby Clothes Decor & More - Easy to Use - Taupe
- Price
- $91.49
- Rating
- 4.8/5
- Reviews
- 9,067
- Age
- 5mo ago

Cricut EasyPress 2 (SE) 9 in x 9 in Heat Press - Heat Transfer Machine for T-Shirts Tote Bags Baby Clothes Decor & More - Easy to Use - Taupe
- Price
- $88.63
- Rating
- 4.7/5
- Reviews
- 46
- Age
- 5mo ago

Cricut EasyPress 2 (SE) 12 in x 10 in Heat Press + Cricut EasyPress Mat 12 in x 12 in - Heat Transfer Machine for T-Shirts Sweatshirts Blankets Pillows & More - Easy to Use - Blue
- Price
- $116.14
- Rating
- 4.4/5
- Reviews
- 29
- Age
- 5mo ago

Cricut EasyPress 2 (SE) 12 in x 10 in Heat Press - Heat Transfer Machine for T-Shirts Sweatshirts Blankets Pillows & More - Easy to Use - Raspberry
- Price
- $109.70
- Rating
- 4.8/5
- Reviews
- 8,842
- Age
- 5mo ago

Cricut EasyPress 2 (SE) 12 in x 10 in Heat Press - Heat Transfer Machine for T-Shirts Sweatshirts Blankets Pillows & More - Easy to Use - Blue
- Price
- $106.88
- Rating
- 4.8/5
- Reviews
- 8,842
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
21
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
40%
Top 20: 85%
Open market
6%
- Cricut60%
- Calogy11%
- HTVRONT9%
- AST&T8%
- EasyCount E5%
- OLIXIS1%
- Open — no brand owns it (6 brands, 6%)
Demand
Easy Press search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.8×
Search terms
Top Easy Press search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- easy press33K/yr
- cricket heat press21K/yr
- portable heat press21K/yr
- circuit heat press13K/yr
- heat press for cricut6K/yr
- easy press 37K/yr
- easypress4K/yr
- easy press 24K/yr
- circuit press3K/yr
Reviews and returns
What reviews say buyers love and hate about Easy Press
We read the reviews and the return reasons for every product selling here.
“Gets hot”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Easy Press questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









