easy peasy yarn
Skip itSoft demand (-30.2% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Avg price
Good$14.58avg listing price — sweet spot $15–$100
Price range
Good$6.76–$32.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Okay1,755.44avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$144K$144K/yr · 462K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-30.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, easy peasy yarn is a $144K/yr Amazon United States market (462K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 47/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
easy peasy yarn market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $146K–$182K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #221
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 98%
- Out of stock
- 0.4%
- Avg brand age
- 34 months
- Avg seller age
- 137 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
21 rising
Sellers
30
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
33%
Top 20: 83%
Open market
21%
- The Woobles42%
- FREEASYFAR10%
- HEJIN9%
- JOYTAG6%
- Sekafris6%
- WSICSE6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -30.2% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 1.8×
Top easy peasy yarn search terms
- woobles yarn104K/yr
- beginner yarn79K/yr
- easy peasy yarn83K/yr
- crochet yarn for beginners28K/yr
- beginner yarn for crocheting27K/yr
- woobles easy peasy yarn20K/yr
- beginner crochet yarn24K/yr
- easy yarn16K/yr
- tube yarn for crocheting10K/yr
- yarn for beginners9K/yr
Top easy peasy yarn products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Woobles Easy Peasy Yarn for Beginners with Easy-to-See Stitches - Crochet & Knitting Yarn - Worsted Medium #4 - Cotton-Nylon Blend
The Woobles$11.034.7★2,213 rev
Woobles Easy Peasy Yarn for Beginners - Crochet & Knitting Yarn with Easy-to-See Stitches - Medium #4 Worsted - Cotton-Nylon Blend
The Woobles$10.944.7★2,213 rev
Sekafris 15x50g cotton yarn for crocheting-mercerized cotton yarn for knitting crochet kit for beginners multicolor chunky yarn bundle thick yarn for crochet knitting amigurumi yarn bulk
Sekafris$28.364.4★341 rev
WSICSE 8x50g Beginner Crochet Yarn Cotton Yarn for Crocheting Easy-to-See Stitches Chunky Thick Soft Yarn for Beginners Crocheting Kit Gifts
WSICSE$18.294.6★327 rev
SIXLAMB 3 * 50g/1.76oz Yarn for Crocheting and Knitting 3 * 60yds Beginner Yarn with Easy-to-See Stitches; Worsted-Weight Medium #4;Amigurumi-Friendly Crochet Kit(Petal+Blue+Merry Pink)
Sixlamb$10.004.6★354 rev
Newest
by launch dateSIXLAMB 3 * 50g/1.76oz Yarn for Crocheting and Knitting 3 * 60yds Beginner Yarn with Easy-to-See Stitches; Worsted-Weight Medium #4;Amigurumi-Friendly Crochet Kit(Petal+Blue+Merry Pink)
Sixlamb$10.00354 rev
FREEASYFAR 3.5Oz/120yds Pastel Beginner Easy Yarn for Crocheting and Knitting;Worsted-Weight Medium #4;Cotton Blend Yarn for Beginners Amigurumi DIY(Coral 1 Skein)
FREEASYFAR$8.67717 rev
FREEASYFAR 4x50g Beginner Crochet Yarn for Crocheting and Knitting; Beginner Easy Yarn kit with Tool Set (Rainbow+Strawberry+Lawngreen+Aqua 4 Skein)
FREEASYFAR$14.05335 rev
Bright Series Cotton Crochet Yarn - Blue Green Pink Red Yellow Orange - Easy-to-See Stitches for Beginners
YARFOFUN$8.74369 rev
Crochet Yarn for Beginners Cotton Yarn for Crocheting 3 Pack1.8 oz Amigurumi Yarns with Easy-to-See Stitches and No Split Worsted Medium # 4 Yarn Cotton-Nylon Blend Thick & Soft
Coowayze$9.94196 rev
Trending
90-day click momentum
60g Beige Yarn for Crocheting and Knitting;66m (72yds) Cotton Yarn for Beginners with Easy-to-See Stitches;Worsted-Weight Medium #4;Cotton-Nylon Blend Yarn for Beginners Crochet Kit Making
HEJIN$6.764.4★
SIXLAMB 3 * 50g/1.76oz Yarn for Crocheting and Knitting 3 * 60yds Beginner Yarn with Easy-to-See Stitches; Worsted-Weight Medium #4;Amigurumi-Friendly Crochet Kit(Petal+Blue+Merry Pink)
Sixlamb$10.004.6★
Woobles Easy Peasy Yarn for Beginners with Easy-to-See Stitches - Crochet & Knitting Yarn - Worsted Medium #4 - Cotton-Nylon Blend
The Woobles$11.034.7★
Woobles Easy Peasy Yarn for Beginners - Crochet & Knitting Yarn - Worsted Medium #4 Cotton-Nylon Blend
The Woobles$11.654.7★
Bright Series Cotton Crochet Yarn - Blue Green Pink Red Yellow Orange - Easy-to-See Stitches for Beginners
YARFOFUN$8.744.3★
What buyers say about easy peasy yarn
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful colors”
“AMAZING quality”
“Good buy”
“Easy to use”
“It's very smooth”
“Great material”
“perfect for a present”
“better than expected”
“Cute size”
“Perfect for keeping girls busy”
What buyers complain about
“Little Small”
“It may have been harder to learn with than if I went with a bit better quality”
“the yarn is horrible quality”
“Product is nothing like the photo”
“If you like thick yarn this yarn is fairly thin so it might not be for you”
“A little pricey”
“different colors”
“makes it difficult to use”
“is breaking while using”
“it is not generally soft”
Top return reasons
Common questions
- Is easy peasy yarn profitable to sell on Amazon United States?
- The niche generates $144K/yr across 41 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -30.2%. Flapen's verdict: Skip it (47/100).
- How competitive is the easy peasy yarn niche?
- 21 brands and 30 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in easy peasy yarn?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 1.6%.
- When does demand for easy peasy yarn peak?
- Demand peaks in Jan–Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the easy peasy yarn niche?
- Listings span $6.76–$32.31; the average listing price is $14.58 (sweet spot $15–$100). The average incumbent carries 1,755 reviews — the moat a new listing must climb.