Easter Fabric
FailDemand is soft, at -97.3% this quarter, so Easter Fabric is a Fail.
- Flapen Score
- 44 / 100Ranks 2,771 of 4,656 Arts, Crafts & Sewing niches · −2 vs the category median of 4644
- Market size
- $55K/yr62K searches / yr
- 90-day growth
- -97.3%search demand this quarter
- Competition
- 55%top-5 click share · 9 brands · 10 sellers
Flapen Score
Easter Fabric against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Easter Fabric is stronger. Inside it, weaker.
Market
The Easter Fabric market on Amazon at a glance
Shoppers on Amazon United States searched for Easter Fabric 62K times last year and spent an estimated $55K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Feb–Mar–Apr. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 5.7% of those searches ended in a purchase.
Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -97.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.
- Searches, last 12 months
- 62K
- Growth, 90 days vs prior 90
- -97.3%
- Conversion, latest week
- 5.7%
- Market size, estimated
- $55Ka year
- Peak month
- March101.2× the quietest month
- Top search term
- easter fabric32K searches a year
02 · Price
A sale here is worth $15.59.
Listings sell for $15.59 on average, from $7.01 to $25.24. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $15.59 that is $0 to $2K a year per listing.
- Average price
- $15.59inside the $15 to $100 sweet spot
- Price range
- $7.01–$25.24
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #7,414 within Fabric. It carries 258 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 25%
- Prime listings
- 100%
- Out of stock, average day
- 13.9%
- Average rank
- #7,414in Fabric
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 258per listing
- Listings tracked
- 12
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Easter Fabric products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
10 Pcs Fabric Bundles 19.69x19.69 Inch Soft Quilting Patchwork Projects Holiday Squares Sewing Fabrics for DIY Handmade Crafts Decorations Easter
- Price
- $15.68
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 4mo ago

SINGER Fabrics 100% Cotton Quilt and Craft Fabric for Sewing 44 Inch Wide Bunnies and Carrots On Blue Cut by Yard
- Price
- $7.01
- Rating
- 4.6/5
- Reviews
- 808
- Age
- 1y ago

Whaline 10 Pcs Easter Cotton Fabric Bundles Bunny Rabbit Egg Carrot Flower Fat Quarters Pastel Spring Quilting Patchwork for DIY Handmade Craft Party Decor 18 x 22 Inch
- Price
- $22.22
- Rating
- 4.5/5
- Reviews
- 72
- Age
- 2y ago

Whaline 12 Pcs Easter Cotton Fabric Bundles 10 x 10 Inch Colorful Easter Bunny Rabbit Egg Carrot Fabric Square Quilting Patchwork for Silly Goose DIY Craft Home Party Decor
- Price
- $12.74
- Rating
- 4.3/5
- Reviews
- 58
- Age
- 1y ago

Easter Bunny & Egg Cotton Fabric 1 Yard Precut 100% Cotton Easter Novelty Fabric with Glitter Print for Quilting & Crafts
- Price
- $9.98
- Rating
- 4.6/5
- Reviews
- 41
- Age
- 9mo ago
Trending
estimated 90-day click momentum
10 Pcs Fabric Bundles 19.69x19.69 Inch Soft Quilting Patchwork Projects Holiday Squares Sewing Fabrics for DIY Handmade Crafts Decorations Easter
- Price
- $15.68
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 4mo ago

Tatuo 30 Pieces 10 x 10 Inches Easter Cotton Fabric Bundle Squares Patchwork Pastel Fabric Sewing Quilting Bundles Assorted Pattern Cloth for DIY Scrapbook Craft Making
- Price
- $16.67
- Rating
- 4.4/5
- Reviews
- 1,975
- Age
- 5mo ago

Easter Bunny & Egg Cotton Fabric 1 Yard Precut 100% Cotton Easter Novelty Fabric with Glitter Print for Quilting & Crafts
- Price
- $9.98
- Rating
- 4.6/5
- Reviews
- 41
- Age
- 9mo ago

JarThenaAMCS 32 Pcs Easter Fabric Squares Cotton Fabric Bundles Small Colorful Bunny Rabbit Chick Egg Carrot Sewing Fabrics for DIY Sewing Craft Decor 10 x 10 Inch
- Price
- $19.47
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 8mo ago

Pack of 8 Easter Fat Squares Polyester Fabric Sheets Bundles 20 x 20 Assorted 8 Patterns Bunny Chicken Printed Patchwork Fabric Squares Material for Quilting Sewing DIY Craft Projects
- Price
- $17.37
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 3y ago
Newest
by launch date
10 Pcs Fabric Bundles 19.69x19.69 Inch Soft Quilting Patchwork Projects Holiday Squares Sewing Fabrics for DIY Handmade Crafts Decorations Easter
- Price
- $15.68
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 4mo ago

Tatuo 30 Pieces 10 x 10 Inches Easter Cotton Fabric Bundle Squares Patchwork Pastel Fabric Sewing Quilting Bundles Assorted Pattern Cloth for DIY Scrapbook Craft Making
- Price
- $16.67
- Rating
- 4.4/5
- Reviews
- 1,975
- Age
- 5mo ago

JarThenaAMCS 32 Pcs Easter Fabric Squares Cotton Fabric Bundles Small Colorful Bunny Rabbit Chick Egg Carrot Sewing Fabrics for DIY Sewing Craft Decor 10 x 10 Inch
- Price
- $19.47
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 8mo ago

Easter Bunny & Egg Cotton Fabric 1 Yard Precut 100% Cotton Easter Novelty Fabric with Glitter Print for Quilting & Crafts
- Price
- $9.98
- Rating
- 4.6/5
- Reviews
- 41
- Age
- 9mo ago

Easter Egg Cotton Fabric 1 Yard Precut 100% Cotton Mini Egg Novelty Fabric on Aqua for Quilting Sewing & Crafts
- Price
- $9.90
- Rating
- 4.6/5
- Reviews
- 41
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
10
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 100%
Open market
17%
- Whaline28%
- Fabric Traditions17%
- Taefaba13%
- SINGER12%
- FYSUIMU6%
- ILUFAM6%
- Open — no brand owns it (3 brands, 17%)
Demand
Easter Fabric search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 101.2×
Search terms
Top Easter Fabric search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- easter fabric32K/yr
- easter fabric by the yard25K/yr
- easter fabric fat quarters5K/yr
Reviews and returns
What reviews say buyers love and hate about Easter Fabric
We read the reviews and the return reasons for every product selling here.
“Honestly, I didnt like this fabric bundle”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Easter Fabric questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









