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Easter Fabric

Fail

Demand is soft, at -97.3% this quarter, so Easter Fabric is a Fail.

Flapen Score
44
44 / 100
Ranks 2,771 of 4,656 Arts, Crafts & Sewing niches · −2 vs the category median of 46
Market size
$55K/yr62K searches / yr
90-day growth
-97.3%search demand this quarter
Competition
55%top-5 click share · 9 brands · 10 sellers

Flapen Score

Easter Fabric against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Easter Fabric is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Easter Fabric market on Amazon at a glance

Shoppers on Amazon United States searched for Easter Fabric 62K times last year and spent an estimated $55K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Feb–Mar–Apr. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -97.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
-97.3%
Conversion, latest week
5.7%
Market size, estimated
$55Ka year
Peak month
March101.2× the quietest month
Top search term
easter fabric32K searches a year

02 · Price

A sale here is worth $15.59.

Listings sell for $15.59 on average, from $7.01 to $25.24. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $15.59 that is $0 to $2K a year per listing.

Average price
$15.59inside the $15 to $100 sweet spot
Price range
$7.01–$25.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #7,414 within Fabric. It carries 258 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
100%
Out of stock, average day
13.9%
Average rank
#7,414in Fabric
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
258per listing
Listings tracked
12

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Easter Fabric products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

10

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

17%

  • Brand 128%
  • Brand 217%
  • Brand 313%
  • Brand 412%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (3 brands, 17%)

Demand

Easter Fabric search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 101.2×

Search terms

Top Easter Fabric search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • easter fabric32K/yr
  • easter fabric by the yard25K/yr
  • easter fabric fat quarters5K/yr

Reviews and returns

What reviews say buyers love and hate about Easter Fabric

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Upholstery/Fabric Quality”
25%of negative reviews mention “Material Quality”
1.4%of orders come back
“Honestly, I didnt like this fabric bundle”
A buyer, on “Material Quality”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Easter Fabric questions

Answered from the same tracked data.