easter charms
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Review moat
Great415.5avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 5% kills the launch gate
Avg price
Okay$11.80avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$5.61–$18.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$0$0/yr · 38K searches
Growth
Bad-97.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, easter charms is a $0/yr Amazon United States market (38K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Skip it — 18/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
easter charms market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $15K–$18K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #7,472
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 33%
- Out of stock
- 22.9%
- Avg brand age
- 26 months
- Avg seller age
- 285 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- MARFOREVER23%
- Kingdder20%
- SANNIX16%
- Augshy14%
- Youdiyla13%
- Landical13%
Demand & seasonality
Weekly Amazon search volume, last 66 weeks — -97.4% search growth over the last 90 days.Peak months: Jan, Feb, Mar · busiest ÷ quietest = 71.8×
Top easter charms products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MARFOREVER 40Pcs/20 Pairs Easter Charms for Jewelry Making Spring Gifts
MARFOREVER$9.324.7★111 rev
Kingdder 300 Pcs Easter Charms Easter Charms for Jewelry Making Assorted Egg Bunny Rabbit Bulk Metal Charm Pendants for Bracelet Necklace Earrings Making DIY Crafts
Kingdder$16.103.9★14 rev
SANNIX 110Pcs 55 Pairs Easter Charms Gold Enamel Charm for Jewelry Making Easter Egg Bunny Rabbit Pendant Charms for Bracelets Necklaces Earrings Making DIY Crafts
SANNIX$10.924.7★1,613 rev
Augshy 64 Pcs Bunny Resin Charms Easter Charm for Jewelry Making
Augshy$10.474.7★678 rev
Youdiyla Easter Charms for Jewelry Making 30 Pieces Assorted Golden Enamel Bunny Egg Rabbit Pendants Spring Theme DIY Bracelet Necklace Earrings Craft Supplies SN1605
Youdiyla$5.615.0★2 rev
Newest
by launch date
Landical 48 Pcs Easter Charms for Jewelry Making Assorted Gold Enamel Pastel Bunny Rabbit Flower Butterfly Jewelry Pendants for Spring Bracelet Necklace Earring Craft Making Supplies
Landical$18.3775 rev
Youdiyla Easter Charms for Jewelry Making 30 Pieces Assorted Golden Enamel Bunny Egg Rabbit Pendants Spring Theme DIY Bracelet Necklace Earrings Craft Supplies SN1605
Youdiyla$5.612 rev
MARFOREVER 40Pcs/20 Pairs Easter Charms for Jewelry Making Spring Gifts
MARFOREVER$9.32111 rev
Augshy 64 Pcs Bunny Resin Charms Easter Charm for Jewelry Making
Augshy$10.47678 rev
SANNIX 110Pcs 55 Pairs Easter Charms Gold Enamel Charm for Jewelry Making Easter Egg Bunny Rabbit Pendant Charms for Bracelets Necklaces Earrings Making DIY Crafts
SANNIX$10.921,613 rev
Trending
90-day click momentumYoudiyla Easter Charms for Jewelry Making 30 Pieces Assorted Golden Enamel Bunny Egg Rabbit Pendants Spring Theme DIY Bracelet Necklace Earrings Craft Supplies SN1605
Youdiyla$5.615.0★
Kingdder 300 Pcs Easter Charms Easter Charms for Jewelry Making Assorted Egg Bunny Rabbit Bulk Metal Charm Pendants for Bracelet Necklace Earrings Making DIY Crafts
Kingdder$16.103.9★
Landical 48 Pcs Easter Charms for Jewelry Making Assorted Gold Enamel Pastel Bunny Rabbit Flower Butterfly Jewelry Pendants for Spring Bracelet Necklace Earring Craft Making Supplies
Landical$18.374.3★
MARFOREVER 40Pcs/20 Pairs Easter Charms for Jewelry Making Spring Gifts
MARFOREVER$9.324.7★
SANNIX 110Pcs 55 Pairs Easter Charms Gold Enamel Charm for Jewelry Making Easter Egg Bunny Rabbit Pendant Charms for Bracelets Necklaces Earrings Making DIY Crafts
SANNIX$10.924.7★
What buyers say about easter charms
What buyers praise and complain about, mined from review topics.What buyers love
“Yes it was well worth ot kids love making gifts for easter”
“The colors are bright”
“Cute designs great for all kinds of ideas”
“Definitely well worth it”
“the material is a high quality enamel”
“are high quality metal”
“They have a good weight to them”
“Unique, precious and well made”
What buyers complain about
“A bit cheap looking”
Top return reasons
Common questions
- Is easter charms profitable to sell on Amazon United States?
- The niche generates $0/yr across 6 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -97.4%. Flapen's verdict: Skip it (18/100).
- How competitive is the easter charms niche?
- 6 brands and 7 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in easter charms?
- Top complaints mined from reviews: Quality-Overall. The return rate is 2.3%.
- When does demand for easter charms peak?
- Demand peaks in Jan–Feb–Mar; the busiest month runs 71.8× the quietest.
- What does it cost to enter the easter charms niche?
- Listings span $5.61–$18.37; the average listing price is $11.80 (sweet spot $15–$100). The average incumbent carries 416 reviews — the moat a new listing must climb.