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Easter Beads

Fail

Demand is soft, at -86.3% this quarter, so Easter Beads is a Fail.

Flapen Score
39
39 / 100
Ranks 3,666 of 4,656 Arts, Crafts & Sewing niches · −7 vs the category median of 46
Market size
$9K/yr44K searches / yr
90-day growth
-86.3%search demand this quarter
Competition
43%top-5 click share · 19 brands · 22 sellers

Flapen Score

Easter Beads against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Easter Beads is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Easter Beads market on Amazon at a glance

Shoppers on Amazon United States searched for Easter Beads 44K times last year and spent an estimated $9K. The top 5 brands take 57% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -86.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-86.3%
Conversion, latest week
2.3%
Market size, estimated
$9Ka year
Top search term
bunny beads11K searches a year

02 · Price

A sale here is worth $8.72.

Listings sell for $8.72 on average, from $2.48 to $13.50. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $8.72 that is $0 to $872 a year per listing.

Average price
$8.72under the $15 to $100 sweet spot
Price range
$2.48–$13.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$872
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #16,458 within Beading Supplies. It carries 185 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
96%
Out of stock, average day
14.7%
Average rank
#16,458in Beading Supplies
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
185per listing
Listings tracked
23

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Easter Beads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

22

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

43%

Top 20: 97%

Open market

37%

  • Brand 126%
  • Brand 29%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Easter Beads search demand

Weekly searches over the year. Pick a range.

5K3KSpike '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26

Search terms

Top Easter Beads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bunny beads11K/yr
  • easter beads20K/yr
  • spring beads5K/yr
  • easter beads for jewelry making8K/yr

Reviews and returns

What reviews say buyers love and hate about Easter Beads

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
53%of negative reviews mention “Size-Overall”
0.9%of orders come back
“I mean I get that not EVERY bead would fit”
A buyer, on “Size-Overall”53% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Easter Beads questions

Answered from the same tracked data.