easter beads
Skip itSoft demand (-89.9% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great301.55avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$8.99avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$3K$3K/yr · 44K searches
Growth
Bad-89.9%90-day search growth — must beat 0% to launch
Price range
Bad$4.98–$13.39cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, easter beads is a $3K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 63% of demand. Verdict: Skip it — 34/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
easter beads market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $13K–$18K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #8,748
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 13.3%
- Avg brand age
- 29 months
- Avg seller age
- 203 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
17 flat
Sellers
21
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
48%
Top 20: 97%
Open market
37%
- DICOSMETIC22%
- CYEENUT10%
- MakemadeDIY9%
- Adabele9%
- LUBINGSHINE6%
- SEPGLITTER6%
Demand
Weekly Amazon search volume, last 21 weeks — -89.9% search growth over the last 90 days.Top easter beads search terms
- bunny beads11K/yr
- easter beads20K/yr
- spring beads5K/yr
- easter beads for jewelry making8K/yr
Top easter beads products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CYEENUT 125pcs Acrylic Beads Colorful Rabbit Beads Rainbow Color Beads for Jewelry Making Handmade DIY Bracelet Charms Keychain Craft Supplies (Rabbit)
CYEENUT$7.054.8★54 rev
DICOSMETIC 150Pcs Acrylic Rabbit Bead Easter Bunny Bead Opaque Rabbit Head Beads Random Color Animal Beads Small Hole Animal Spacers for DIY Bracelet Necklace Earring Jewelry Making Hole: 2mm
DICOSMETIC$10.575.0★3 rev
MakemadeDIY 100Pcs Cute Frosted Acrylic Beads Transparent Candy Flower Star Rabbit Loose Spacer Beads for Jewelry Making DIY Bracelets Necklaces Earrings Craft Gift
MakemadeDIY$7.014.1★14 rev
20pcs Cute Bunny Rabbit Large Hole Animal Beads (4.5mm Hole) Antique Silver
Adabele$6.544.6★44 rev
100pcs Animal Rabbit Polymer Clay Spacer Beads for Women Jewelry Making DIY Bracelet Necklace Earrings Accessories (Rabbit)
LUBINGSHINE$5.044.6★1,178 rev
Newest
by launch date
20PCS Holographic Rabbit Beads Acrylic Bunny Charms for DIY Jewelry
Motiavers$9.510 rev
HOBBIESAY 200Pcs Acrylic Rabbit Beads Bunny Spacer Beads Small Pastel Rabbit Charms Mini Craft Pendants Connector Pendants for DIY Bracelet Necklace Earring Jewelry Making Hole:2.5mm
HOBBIESAY$9.120 rev
Augshy 64Pcs Luminous Glitter Easter Resin Rabbit Charms for Jewelry Making
Augshy$7.51678 rev
MakemadeDIY 100Pcs Cute Frosted Acrylic Beads Transparent Candy Flower Star Rabbit Loose Spacer Beads for Jewelry Making DIY Bracelets Necklaces Earrings Craft Gift
MakemadeDIY$7.0114 rev
CYEENUT 125pcs Acrylic Beads Colorful Rabbit Beads Rainbow Color Beads for Jewelry Making Handmade DIY Bracelet Charms Keychain Craft Supplies (Rabbit)
CYEENUT$7.0554 rev
Trending
90-day click momentum20PCS Holographic Rabbit Beads Acrylic Bunny Charms for DIY Jewelry
Motiavers$9.510.0★
HOBBIESAY 200Pcs Acrylic Rabbit Beads Bunny Spacer Beads Small Pastel Rabbit Charms Mini Craft Pendants Connector Pendants for DIY Bracelet Necklace Earring Jewelry Making Hole:2.5mm
HOBBIESAY$9.120.0★
20pcs Cute Bunny Rabbit Large Hole Animal Beads (4.5mm Hole) Antique Silver
Adabele$6.544.6★
40pcs Cute Bunny Rabbit Large Hole Animal Loose Beads (4.5mm Hole) Antique Silver Metal Spacer for DIY Craft Jewelry Making MEC-A5
Adabele$9.494.5★
MakemadeDIY 100Pcs Cute Frosted Acrylic Beads Transparent Candy Flower Star Rabbit Loose Spacer Beads for Jewelry Making DIY Bracelets Necklaces Earrings Craft Gift
MakemadeDIY$7.014.1★
What buyers say about easter beads
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“The colors are beautiful”
“cute beads very nice for bracelets”
“Great value and price is reasonable”
“Definitely gives fun kid vibes”
“Love them they are so bright and pretty”
“Good beads,”
“The various bead styles are great”
“ideal size for everything”
“Just so many pieces”
What buyers complain about
“I mean I get that not EVERY bead would fit”
“Scam. Barely any beads in a small box??? Nowhere near even 100”
“fragile”
“Wish it had more variety in the black/white beads”
“they aren't the best”
“I was expecting them to all be plastic”
“so youre kind of limited in how you can use them”
“would have liked it to have the elastic”
Top return reasons
Common questions
- Is easter beads profitable to sell on Amazon United States?
- The niche generates $3K/yr across 22 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -89.9%. Flapen's verdict: Skip it (34/100).
- How competitive is the easter beads niche?
- 17 brands and 21 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in easter beads?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Strength. The return rate is 1.2%.
- What does it cost to enter the easter beads niche?
- Listings span $4.98–$13.39; the average listing price is $8.99 (sweet spot $15–$100). The average incumbent carries 302 reviews — the moat a new listing must climb.