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Easels Bulk

Fail

Shoppers spend an estimated $44K a year here, so Easels Bulk is a Fail.

Flapen Score
49
49 / 100
Top 34% of 4,656 Arts, Crafts & Sewing niches · +3 vs the category median of 46
Market size
$44K/yr25K searches / yr
90-day growth
-2.2%search demand this quarter
Competition
28%top-5 click share · 32 brands · 36 sellers

Flapen Score

Easels Bulk against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Easels Bulk is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Easels Bulk market on Amazon at a glance

Shoppers on Amazon United States searched for Easels Bulk 25K times last year and spent an estimated $44K. The top 5 brands take 60% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-2.2%
Conversion, latest week
4.7%
Market size, estimated
$44Ka year
Top search term
easels bulk8K searches a year

02 · Price

A sale here is worth $37.74.

Listings sell for $37.74 on average, from $7.33 to $188.41. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $37.74 that is $0 to $4K a year per listing.

Average price
$37.74inside the $15 to $100 sweet spot
Price range
$7.33–$188.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
7.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #614 within Easels. It carries 835 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
7.5%
Average rank
#614in Easels
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
835per listing
Listings tracked
60

04 · Newcomers

8 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
8Amazon's first-year sales bar
Average brand age
34 months

Products

Top Easels Bulk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

32 falling

Sellers

36

Top-5 brand share

60%

Top 20: 92%

Top-5 click share

28%

Top 20: 67%

Open market

36%

  • Brand 119%
  • Brand 214%
  • Brand 311%
  • Brand 410%
  • Brand 56%
  • Brand 65%

Demand

Easels Bulk search demand

Weekly searches over the year. Pick a range.

500300Mar '26Mar '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Easels Bulk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • easels bulk8K/yr
  • easel stand for sign 2 pack5K/yr
  • bulk easels5K/yr
  • easel bulk4K/yr
  • easel pack3K/yr

Reviews and returns

What reviews say buyers love and hate about Easels Bulk

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Assembly/Installation”
28%of negative reviews mention “Strength”
7.5%of orders come back
“Not Sturdy”
A buyer, on “Strength”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Easels Bulk questions

Answered from the same tracked data.