Easel Paper Roll
FailThe top 5 brands take 98% of clicks, so Easel Paper Roll is a Fail.
- Flapen Score
- 37 / 100Ranks 3,964 of 4,656 Arts, Crafts & Sewing niches · −9 vs the category median of 4637
- Market size
- $96K/yr55K searches / yr
- 90-day growth
- -14.9%search demand this quarter
- Competition
- 76%top-5 click share · 6 brands · 19 sellers
Flapen Score
Easel Paper Roll against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Easel Paper Roll is stronger. Inside it, weaker.
Market
The Easel Paper Roll market on Amazon at a glance
Shoppers on Amazon United States searched for Easel Paper Roll 55K times last year and spent an estimated $96K. The top 5 brands take 98% of clicks. Demand peaks in May–Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 13.0% of those searches ended in a purchase.
Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $96K a year.
- Searches, last 12 months
- 55K
- Growth, 90 days vs prior 90
- -14.9%
- Conversion, latest week
- 13.0%
- Market size, estimated
- $96Ka year
- Peak month
- December6.5× the quietest month
- Top search term
- melissa and doug paper roll18K searches a year
02 · Price
A sale here is worth $13.43.
Listings sell for $13.43 on average, from $6.01 to $23.27. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $13.43 that is $7K to $10K a year per listing.
- Average price
- $13.43under the $15 to $100 sweet spot
- Price range
- $6.01–$23.27
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $7K–$10K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
58% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #642 within Paper & Paper Crafts. It carries 2,921 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 83%
- Out of stock, average day
- 0.0%
- Average rank
- #642in Paper & Paper Crafts
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 2,921per listing
- Listings tracked
- 12
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Easel Paper Roll products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Melissa & Doug Deluxe Easel Paper Roll Replacement (17 inches x 75 feet) - 3-Pack Deluxe Easel Paper Roll Replacement (18 inches x 75 feet) - 3-Pack - FSC Certified
- Price
- $16.87
- Rating
- 4.8/5
- Reviews
- 2,488
- Age
- 19y ago

Melissa & Doug Tabletop Easel Paper Roll (12 inches x 75 feet) 3-Pack
- Price
- $18.31
- Rating
- 4.8/5
- Reviews
- 2,036
- Age
- 10y ago

Melissa & Doug Wooden Tabletop Paper Roll Dispenser with 12 x 75-Foot White Bond Paper & Roller Art Supplies for Drawing Painting Crafting & Origami Arts & Crafts Supplies for Kids Ages 3+
- Price
- $14.30
- Rating
- 4.6/5
- Reviews
- 5,289
- Age
- 13y ago

Melissa & Doug Easel Pad (17 x 20 inches) - 50 Sheets 2-Pack
- Price
- $23.27
- Rating
- 4.8/5
- Reviews
- 1,027
- Age
- 6y ago

Melissa & Doug Deluxe Easel Paper Roll Replacement 2-Pack Bundle for Coloring Writing or Painting (17 in. x 75 ft.) Art Supplies for Kids Ages 3+ (White) - FSC Certified
- Price
- $17.57
- Rating
- 4.8/5
- Reviews
- 9,267
- Age
- 16y ago
Trending
estimated 90-day click momentum
PerkHomy Craft Paper Roll 15 x 450 Kraft Paper White Easel Paper Roll for Moving Gift Wrapping Art Bulletin Board Paper Floor Covering Bouquet Flower Packing Painting Drawing Poster Chart Paper
- Price
- $6.01
- Rating
- 4.8/5
- Reviews
- 173
- Age
- 9mo ago

PerkHomy Craft Paper Roll 17.5 x 1 200 (100) White Kraft Easel Paper for Gift Wrapping Bulletin Board Art Bouquet Flower Packing Moving Shipping Floor Covering Table (White 17.5 x 100)
- Price
- $8.49
- Rating
- 4.7/5
- Reviews
- 5,280
- Age
- 1y ago

Vanhench White Wrapping Paper 17.5x1200(100) Bulletin Board Easel Painting Drawing Banner Craft Kraft Paper Roll Kids Art Supplies Chart Poster Floor Covering Wedding Gift Wrap 80GSM 55LB
- Price
- $9.20
- Rating
- 4.7/5
- Reviews
- 5,921
- Age
- 2y ago

Melissa & Doug Deluxe Easel Paper Roll Replacement (17 inches x 75 feet) - 3-Pack Deluxe Easel Paper Roll Replacement (18 inches x 75 feet) - 3-Pack - FSC Certified
- Price
- $16.87
- Rating
- 4.8/5
- Reviews
- 2,488
- Age
- 19y ago

White Craft Paper - 100 Sheets of 18 x 24; Ideal for Paints Wall Art Easel Paper Gift Wrapping Paper and Kids Crafts - Made in USA
- Price
- $20.96
- Rating
- 4.1/5
- Reviews
- 41
- Age
- 5y ago
Newest
by launch date
PerkHomy Craft Paper Roll 15 x 450 Kraft Paper White Easel Paper Roll for Moving Gift Wrapping Art Bulletin Board Paper Floor Covering Bouquet Flower Packing Painting Drawing Poster Chart Paper
- Price
- $6.01
- Rating
- 4.8/5
- Reviews
- 173
- Age
- 9mo ago

PerkHomy Craft Paper Roll 17.5 x 1 200 (100) White Kraft Easel Paper for Gift Wrapping Bulletin Board Art Bouquet Flower Packing Moving Shipping Floor Covering Table (White 17.5 x 100)
- Price
- $8.49
- Rating
- 4.7/5
- Reviews
- 5,280
- Age
- 1y ago

Vanhench White Wrapping Paper 17.5x1200(100) Bulletin Board Easel Painting Drawing Banner Craft Kraft Paper Roll Kids Art Supplies Chart Poster Floor Covering Wedding Gift Wrap 80GSM 55LB
- Price
- $9.20
- Rating
- 4.7/5
- Reviews
- 5,921
- Age
- 2y ago

White Wrapping Paper Craft Paper Kraft Paper Roll 15 x 450 Bulletin Board Paper Arts & Crafts Gift Wrapping Packing Painting Drawing Paint Easel Poster Chart Decorative Paper Kids Art Supplies
- Price
- $7.33
- Rating
- 4.6/5
- Reviews
- 2,039
- Age
- 2y ago

Phinus Craft Paper Roll 15354 Industrial-Grade Kraft Paper Roll White Easel Paper Roll for Kids for Moving Gift Wrapping Wall Art Tab
- Price
- $7.85
- Rating
- 4.7/5
- Reviews
- 1,290
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
19
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
76%
Top 20: 100%
Open market
0%
- Melissa & Doug81%
- PH PERKHOMY7%
- Phinus5%
- Vanhench3%
- Donyang2%
- Gold Seal Specialty Papers2%
Demand
Easel Paper Roll search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Nov, Dec · busiest ÷ quietest = 6.5×
Search terms
Top Easel Paper Roll search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- melissa and doug paper roll18K/yr
- melissa and doug easel paper roll11K/yr
- melissa and doug paper roll refill5K/yr
- easel paper for kids6K/yr
- paper for easel kids4K/yr
- art easel paper4K/yr
- melissa and doug easel paper5K/yr
- kids easel paper4K/yr
Reviews and returns
What reviews say buyers love and hate about Easel Paper Roll
We read the reviews and the return reasons for every product selling here.
“Very thin paper”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Easel Paper Roll questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









