Easel Paper
FailThe top 5 brands take 97% of clicks, so Easel Paper is a Fail.
- Flapen Score
- 48 / 100Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 4648
- Market size
- $972K/yr546K searches / yr
- 90-day growth
- -0.5%search demand this quarter
- Competition
- 76%top-5 click share · 6 brands · 121 sellers
Flapen Score
Easel Paper against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Easel Paper is stronger. Inside it, weaker.
Market
The Easel Paper market on Amazon at a glance
Shoppers on Amazon United States searched for Easel Paper 546K times last year and spent an estimated $972K. The top 5 brands take 97% of clicks. Demand peaks in Feb–Mar–Apr–May–Jun. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 5.5% of those searches ended in a purchase.
Shoppers searched for this 546K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $972K a year.
- Searches, last 12 months
- 546K
- Growth, 90 days vs prior 90
- -0.5%
- Conversion, latest week
- 5.5%
- Market size, estimated
- $972Ka year
- Peak month
- May2.5× the quietest month
- Top search term
- easel pad143K searches a year
02 · Price
A sale here is worth $32.16.
Listings sell for $32.16 on average, from $6.61 to $93.22. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At $32.16 that is $96K to $129K a year per listing.
- Average price
- $32.16inside the $15 to $100 sweet spot
- Price range
- $6.61–$93.22
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $96K–$129K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #238 within Paper & Paper Crafts. It carries 1,851 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 93%
- Out of stock, average day
- 0.0%
- Average rank
- #238in Paper & Paper Crafts
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 1,851per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Easel Paper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
121
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
0%
- Brand 145%
- Brand 240%
- Brand 35%
- Brand 44%
- Brand 54%
- Brand 63%
- Open — no brand owns it (0%)
Demand
Easel Paper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 2.5×
Search terms
Top Easel Paper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- easel pad143K/yr
- easel paper135K/yr
- large post it notes wall pads56K/yr
- easel pads29K/yr
- sticky easel pad30K/yr
- large sticky notes for wall27K/yr
- easel paper pad21K/yr
- sticky chart paper13K/yr
- large easel pad11K/yr
- giant sticky notes for wall14K/yr
Reviews and returns
What reviews say buyers love and hate about Easel Paper
We read the reviews and the return reasons for every product selling here.
“Not sticky enough”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Easel Paper questions
Answered from the same tracked data.









