Easel Paper
FailThe top 5 brands take 97% of clicks, so Easel Paper is a Fail.
- Flapen Score
- 48 / 100Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 4648
- Market size
- $972K/yr546K searches / yr
- 90-day growth
- -0.5%search demand this quarter
- Competition
- 76%top-5 click share · 6 brands · 121 sellers
Flapen Score
Easel Paper against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Easel Paper is stronger. Inside it, weaker.
Market
The Easel Paper market on Amazon at a glance
Shoppers on Amazon United States searched for Easel Paper 546K times last year and spent an estimated $972K. The top 5 brands take 97% of clicks. Demand peaks in Feb–Mar–Apr–May–Jun. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 5.5% of those searches ended in a purchase.
Shoppers searched for this 546K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $972K a year.
- Searches, last 12 months
- 546K
- Growth, 90 days vs prior 90
- -0.5%
- Conversion, latest week
- 5.5%
- Market size, estimated
- $972Ka year
- Peak month
- May2.5× the quietest month
- Top search term
- easel pad143K searches a year
02 · Price
A sale here is worth $32.16.
Listings sell for $32.16 on average, from $6.61 to $93.22. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At $32.16 that is $96K to $129K a year per listing.
- Average price
- $32.16inside the $15 to $100 sweet spot
- Price range
- $6.61–$93.22
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $96K–$129K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #238 within Paper & Paper Crafts. It carries 1,851 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 93%
- Out of stock, average day
- 0.0%
- Average rank
- #238in Paper & Paper Crafts
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 1,851per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Easel Paper products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amazon Basics Sticky Easel Pads for Presentations Brainstorming Classroom Use Bleed-Resistant Easy to Hang 25 x 30 in White 2-Pack
- Price
- $25.98
- Rating
- 4.4/5
- Reviews
- 1,320
- Age
- 3y ago

Post-it Super Sticky Easel Pad 25 x 30 Inches 30 Sheets Per Pad 2 Pads Large White Premium Self Stick Flip Chart Paper Anchor Chart Office Supplies & School Supplies Great for Teachers and Students
- Price
- $34.87
- Rating
- 4.8/5
- Reviews
- 7,126
- Age
- 21y ago

Amazon Basics Sticky Easel Pads for Presentations Whiteboard-Compatible 25 x 30 Inch Rectangular White 4-Pack
- Price
- $51.12
- Rating
- 4.4/5
- Reviews
- 1,320
- Age
- 3y ago

Post-it Meeting Chart 20 x 23 Inches 20 Sheets Per Pad 1 Pad Portable White Primary Ruled Lines Premium Self Stick Flip Chart Paper Great for Teachers and Students Built-in Easel Stand
- Price
- $23.24
- Rating
- 4.7/5
- Reviews
- 3,072
- Age
- 20y ago

Universal 35603 Self Stick Easel Pads Unruled 25 x 30 White 30-Sheet Pads (Case of 2 Pads)
- Price
- $21.44
- Rating
- 4.5/5
- Reviews
- 173
- Age
- 17y ago
Trending
estimated 90-day click momentum
Post-it Meeting Chart 20 x 23 Inches 20 Sheets Per Pad 1 Pad Portable White Primary Ruled Lines Premium Self Stick Flip Chart Paper Great for Teachers and Students Built-in Easel Stand
- Price
- $23.24
- Rating
- 4.7/5
- Reviews
- 3,072
- Age
- 20y ago

Office Depot Brand Self-Stick Easel Pad 25 x 30 30 Sheets 30% Recycled White 21509
- Price
- $16.34
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 3y ago

Amazon Basics Sticky Easel Pads for Presentations Whiteboard-Compatible 25 x 30 Inch Rectangular White 4-Pack
- Price
- $51.12
- Rating
- 4.4/5
- Reviews
- 1,320
- Age
- 3y ago

Post-it Super Sticky Easel Pad 25 x 30 Inches 30 Sheets/Pad 6 Pads Large White Premium Self Stick Flip Chart Paper Super Sticking Power (559VAD6PK)
- Price
- $93.22
- Rating
- 4.8/5
- Reviews
- 961
- Age
- 18y ago

Post-it Super Sticky Easel Pad 25 x 30 Inches 30 Sheets Per Pad 2 Pads Large White Premium Self Stick Flip Chart Paper Anchor Chart Office Supplies & School Supplies Great for Teachers and Students
- Price
- $34.87
- Rating
- 4.8/5
- Reviews
- 7,126
- Age
- 21y ago
Newest
by launch date
Amazon Basics Sticky Easel Pads for Presentations Whiteboard-Compatible 25 x 30 Inch Rectangular White 4-Pack
- Price
- $51.12
- Rating
- 4.4/5
- Reviews
- 1,320
- Age
- 3y ago

Amazon Basics Sticky Easel Pads for Presentations Brainstorming Classroom Use Bleed-Resistant Easy to Hang 25 x 30 in White 2-Pack
- Price
- $25.98
- Rating
- 4.4/5
- Reviews
- 1,320
- Age
- 3y ago

Phinus Craft Paper Roll 15354 Industrial-Grade Kraft Paper Roll White Easel Paper Roll for Kids for Moving Gift Wrapping Wall Art Tab
- Price
- $7.85
- Rating
- 4.7/5
- Reviews
- 1,290
- Age
- 3y ago

Office Depot Brand Self-Stick Easel Pad 25 x 30 30 Sheets 30% Recycled White 21509
- Price
- $16.34
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 3y ago

Melissa & Doug Easel Pad (17 x 20 inches) - 50 Sheets 2-Pack
- Price
- $23.27
- Rating
- 4.8/5
- Reviews
- 1,027
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
121
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
76%
Top 20: 100%
Open market
0%
- Post-it45%
- Amazon Basics40%
- Melissa & Doug5%
- Universal4%
- Phinus4%
- Office Depot3%
- Open — no brand owns it (0%)
Demand
Easel Paper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 2.5×
Search terms
Top Easel Paper search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- easel pad143K/yr
- easel paper135K/yr
- large post it notes wall pads56K/yr
- easel pads29K/yr
- sticky easel pad30K/yr
- large sticky notes for wall27K/yr
- easel paper pad21K/yr
- sticky chart paper13K/yr
- large easel pad11K/yr
- giant sticky notes for wall14K/yr
Reviews and returns
What reviews say buyers love and hate about Easel Paper
We read the reviews and the return reasons for every product selling here.
“Not sticky enough”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Easel Paper questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









