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Easel Paper

Fail

The top 5 brands take 97% of clicks, so Easel Paper is a Fail.

Flapen Score
48
48 / 100
Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 46
Market size
$972K/yr546K searches / yr
90-day growth
-0.5%search demand this quarter
Competition
76%top-5 click share · 6 brands · 121 sellers

Flapen Score

Easel Paper against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Easel Paper is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Easel Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Easel Paper 546K times last year and spent an estimated $972K. The top 5 brands take 97% of clicks. Demand peaks in Feb–Mar–Apr–May–Jun. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 546K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $972K a year.

Searches, last 12 months
546K
Growth, 90 days vs prior 90
-0.5%
Conversion, latest week
5.5%
Market size, estimated
$972Ka year
Peak month
May2.5× the quietest month
Top search term
easel pad143K searches a year

02 · Price

A sale here is worth $32.16.

Listings sell for $32.16 on average, from $6.61 to $93.22. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At $32.16 that is $96K to $129K a year per listing.

Average price
$32.16inside the $15 to $100 sweet spot
Price range
$6.61–$93.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
$96K–$129K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #238 within Paper & Paper Crafts. It carries 1,851 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#238in Paper & Paper Crafts
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
1,851per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Easel Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

121

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Brand 145%
  • Brand 240%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (0%)

Demand

Easel Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KPrime Day '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 2.5×

Search terms

Top Easel Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • easel pad143K/yr
  • easel paper135K/yr
  • large post it notes wall pads56K/yr
  • easel pads29K/yr
  • sticky easel pad30K/yr
  • large sticky notes for wall27K/yr
  • easel paper pad21K/yr
  • sticky chart paper13K/yr
  • large easel pad11K/yr
  • giant sticky notes for wall14K/yr

Reviews and returns

What reviews say buyers love and hate about Easel Paper

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
31%of negative reviews mention “Adhesion/Stickiness”
0.9%of orders come back
“Not sticky enough”
A buyer, on “Adhesion/Stickiness”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Easel Paper questions

Answered from the same tracked data.