Easel Pad
FailThe top 5 brands take 96% of clicks, so Easel Pad is a Fail.
- Flapen Score
- 44 / 100Ranks 2,771 of 4,656 Arts, Crafts & Sewing niches · −2 vs the category median of 4644
- Market size
- $411K/yr290K searches / yr
- 90-day growth
- -3.6%search demand this quarter
- Competition
- 80%top-5 click share · 7 brands · 120 sellers
Flapen Score
Easel Pad against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Easel Pad is stronger. Inside it, weaker.
Market
The Easel Pad market on Amazon at a glance
Shoppers on Amazon United States searched for Easel Pad 290K times last year and spent an estimated $411K. The top 5 brands take 96% of clicks. Demand peaks in Aug. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 4.5% of those searches ended in a purchase.
Shoppers searched for this 290K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $411K a year.
- Searches, last 12 months
- 290K
- Growth, 90 days vs prior 90
- -3.6%
- Conversion, latest week
- 4.5%
- Market size, estimated
- $411Ka year
- Peak month
- August1.6× the quietest month
- Top search term
- easel pad143K searches a year
02 · Price
A sale here is worth $31.63.
Listings sell for $31.63 on average, from $7.85 to $93.22. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At $31.63 that is $40K to $47K a year per listing.
- Average price
- $31.63inside the $15 to $100 sweet spot
- Price range
- $7.85–$93.22
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $40K–$47K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #199 within Paper & Paper Crafts. It carries 1,844 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 83%
- Out of stock, average day
- 0.0%
- Average rank
- #199in Paper & Paper Crafts
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 1,844per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Easel Pad products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
120
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
2%
- Brand 145%
- Brand 236%
- Brand 36%
- Brand 45%
- Brand 53%
- Brand 62%
- Open — no brand owns it (1 brand, 2%)
Demand
Easel Pad search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.6×
Search terms
Top Easel Pad search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- easel pad143K/yr
- easel pads29K/yr
- sticky easel pad30K/yr
- easel paper pad21K/yr
- large paper pad13K/yr
- paper easel7K/yr
- poster paper pad5K/yr
- sticky easel pads5K/yr
- giant paper pad7K/yr
- easel pad paper5K/yr
Reviews and returns
What reviews say buyers love and hate about Easel Pad
We read the reviews and the return reasons for every product selling here.
“Not sticky enough”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Easel Pad questions
Answered from the same tracked data.









