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Easel Pad

Fail

The top 5 brands take 96% of clicks, so Easel Pad is a Fail.

Flapen Score
44
44 / 100
Ranks 2,771 of 4,656 Arts, Crafts & Sewing niches · −2 vs the category median of 46
Market size
$411K/yr290K searches / yr
90-day growth
-3.6%search demand this quarter
Competition
80%top-5 click share · 7 brands · 120 sellers

Flapen Score

Easel Pad against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Easel Pad is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Easel Pad market on Amazon at a glance

Shoppers on Amazon United States searched for Easel Pad 290K times last year and spent an estimated $411K. The top 5 brands take 96% of clicks. Demand peaks in Aug. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 290K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $411K a year.

Searches, last 12 months
290K
Growth, 90 days vs prior 90
-3.6%
Conversion, latest week
4.5%
Market size, estimated
$411Ka year
Peak month
August1.6× the quietest month
Top search term
easel pad143K searches a year

02 · Price

A sale here is worth $31.63.

Listings sell for $31.63 on average, from $7.85 to $93.22. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At $31.63 that is $40K to $47K a year per listing.

Average price
$31.63inside the $15 to $100 sweet spot
Price range
$7.85–$93.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
$40K–$47K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #199 within Paper & Paper Crafts. It carries 1,844 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#199in Paper & Paper Crafts
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
1,844per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Easel Pad products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

120

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

2%

  • Brand 145%
  • Brand 236%
  • Brand 36%
  • Brand 45%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Easel Pad search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.6×

Search terms

Top Easel Pad search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • easel pad143K/yr
  • easel pads29K/yr
  • sticky easel pad30K/yr
  • easel paper pad21K/yr
  • large paper pad13K/yr
  • paper easel7K/yr
  • poster paper pad5K/yr
  • sticky easel pads5K/yr
  • giant paper pad7K/yr
  • easel pad paper5K/yr

Reviews and returns

What reviews say buyers love and hate about Easel Pad

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Adhesion/Stickiness”
0.9%of orders come back
“Not sticky enough”
A buyer, on “Adhesion/Stickiness”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Easel Pad questions

Answered from the same tracked data.