Easel

Shoppers searched for this 5.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.3M a year.

Searches, last 12 months

5.9M

Growth, 90 days vs prior 90

+19.8%

Conversion, latest week

4.4%

Market size, estimated

$5.3Ma year

Peak month

May1.5× the quietest month

Top search term

easel stand for sign1.1M searches a year

Listings sell for $20.31 on average, from $9.89 to $33.56. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 20,000 to 25,000 of them. At $20.31 that is $406K to $508K a year per listing.

Average price

$20.31inside the $15 to $100 sweet spot

Price range

$9.89–$33.56

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

20,000–25,000

Revenue per listing a year

$406K–$508K

Returns

7.2%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #332 within Easels. It carries 2,210 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#332in Easels

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

2,210per listing

Listings tracked

15

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months