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Earring Kit

Fail

Shoppers spend an estimated $43K a year here, so Earring Kit is a Fail.

Flapen Score
48
48 / 100
Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 46
Market size
$43K/yr285K searches / yr
90-day growth
-8.0%search demand this quarter
Competition
36%top-5 click share · 41 brands · 47 sellers

Flapen Score

Earring Kit against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Earring Kit is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Earring Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Earring Kit 285K times last year and spent an estimated $43K. The top 5 brands take 39% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 285K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months
285K
Growth, 90 days vs prior 90
-8.0%
Conversion, latest week
1.4%
Market size, estimated
$43Ka year
Top search term
earring kit55K searches a year

02 · Price

A sale here is worth $11.22.

Listings sell for $11.22 on average, from $4.48 to $30.30. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $11.22 that is $1K to $3K a year per listing.

Average price
$11.22under the $15 to $100 sweet spot
Price range
$4.48–$30.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #2,446 within Jewelry Findings. It carries 2,061 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#2,446in Jewelry Findings
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
2,061per listing
Listings tracked
53

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Earring Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

41 falling

Sellers

47

Top-5 brand share

39%

Top 20: 80%

Top-5 click share

36%

Top 20: 72%

Open market

56%

  • Brand 110%
  • Brand 29%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Earring Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KBlack Friday '25Holiday '25OctNovDecJanFebMarAprMayJunJulAug

Peak months: Dec · busiest ÷ quietest = 1.7× · 11 of 12 months tracked

Search terms

Top Earring Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • earring kit55K/yr
  • earring findings67K/yr
  • diy earrings17K/yr
  • earrings for jewelry making12K/yr
  • earrings kit12K/yr
  • earring kits12K/yr
  • earring making kit for kids13K/yr
  • earring maker kit13K/yr
  • earring diy7K/yr
  • jewelry making earrings7K/yr

Reviews and returns

What reviews say buyers love and hate about Earring Kit

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Ease Of Use”
18%of negative reviews mention “Size-Overall”
1.0%of orders come back
“Much shorter than what I'd like to have”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Earring Kit questions

Answered from the same tracked data.