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56

earring kit

Worth a look

Shows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 30Growth 29Conversion 51Competition 79Returns 94Price range 59Avg price 46Brand share 95Review moat 45Quality gap 38

Brand share

Incredible39%

top-5 brand share — no brand owns this niche

Returns

Great1.1%

return rate — above 5% kills the launch gate

Competition

Great36%

top-5 click share — an open shelf

Price range

Good$4.48–$30.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$11.50

avg listing price — sweet spot $15–$100

Review moat

Okay1,975.46

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$136K

$136K/yr · 286K searches

Growth

Okay+3.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, earring kit is a $136K/yr Amazon United States market (286K searches/yr). The top 5 brands hold 39% of demand. Verdict: Worth a look — 56/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

earring kit market data

Units sold / yr
8K–10K
avg 100–250/product
Revenue / yr
$92K–$115K
units × avg price
Conversion rate
4.1%
Avg BSR
#2,487
Page quality
0%
Prime
100%
Sponsored
90%
Out of stock
1.5%
Avg brand age
37 months
Avg seller age
179 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

39 falling

Sellers

47

Top-5 brand share

39%

Top 20: 82%

Top-5 click share

36%

Top 20: 74%

Open market

56%

  • Aiythouy10%
  • Huucky10%
  • Modacraft7%
  • Audab6%
  • LOBE MIRACLE6%
  • QUEFE5%

Demand

Weekly Amazon search volume, last 43 weeks — +3.6% search growth over the last 90 days.
7K5KBlack Friday '25Holiday '25Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26

Top earring kit search terms

  • earring kit55K/yr
  • earring findings71K/yr
  • diy earrings17K/yr
  • earrings for jewelry making13K/yr
  • earrings kit12K/yr
  • earring kits13K/yr
  • earring making kit for kids13K/yr
  • earring jewelry making7K/yr
  • earring kit for making earrings9K/yr
  • earring diy7K/yr
All search terms

Top earring kit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$4K6%$8K9%$12K12%$16K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about earring kit

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use28%

“Easy to insert”

Quality-Overall18%

“Excellent product”

Advertised Vs Actual Product12%

“As advertised”

Value For Money10%

“Great deal”

Size-Overall7%

“Fit good”

Comfort-Overall3%

“comfortable to wear”

Durability3%

“Seems durable”

Color2%

“Good variety of color”

Fun/Entertainment Experience2%

“Fun for hours”

Exercise/Sports Suitability1%

“Good for Sports”

What buyers complain about

Size-Overall20%

“bigger than I thought”

Quality-Overall11%

“Cheap quality”

Ease Of Use10%

“Difficult to use”

Functionality-Overall6%

“Doesn't work”

Allergies5%

“Irritating for sensitive skin”

Durability5%

“Breaks easily”

Strength4%

“A little fragile”

Value For Money4%

“Waste of money”

Advertised Vs Actual Product2%

“Not as shown”

Instructions/User Manual/Troubleshooting2%

“the product instructions were somewhat lacking”

Top return reasons

Size-Overall39%
Advertised Vs Actual Product10%
Functionality-Overall10%
Quality-Overall7%
Defective Material/Parts6%
Ease Of Use3%
Width3%
Color3%
Value For Money2%
Adhesion/Stickiness2%

Common questions

Is earring kit profitable to sell on Amazon United States?
The niche generates $136K/yr across 50 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.6%. Flapen's verdict: Worth a look (56/100).
How competitive is the earring kit niche?
39 brands and 47 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 39% of demand.
What do buyers complain about in earring kit?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Ease Of Use. The return rate is 1.1%.
What does it cost to enter the earring kit niche?
Listings span $4.48–$30.39; the average listing price is $11.50 (sweet spot $15–$100). The average incumbent carries 1,975 reviews — the moat a new listing must climb.