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Earring Card Punch

Fail

Shoppers spend an estimated $33K a year here, so Earring Card Punch is a Fail.

Flapen Score
35
35 / 100
Ranks 4,156 of 4,656 Arts, Crafts & Sewing niches · −11 vs the category median of 46
Market size
$33K/yr52K searches / yr
90-day growth
-15.8%search demand this quarter
Competition
70%top-5 click share · 11 brands · 17 sellers

Flapen Score

Earring Card Punch against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Earring Card Punch is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Earring Card Punch market on Amazon at a glance

Shoppers on Amazon United States searched for Earring Card Punch 52K times last year and spent an estimated $33K. The top 5 brands take 89% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-15.8%
Conversion, latest week
5.0%
Market size, estimated
$33Ka year
Peak month
September1.3× the quietest month
Top search term
earring card punch19K searches a year

02 · Price

A sale here is worth $12.81.

Listings sell for $12.81 on average, from $5.85 to $22.75. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $12.81 that is $1K to $3K a year per listing.

Average price
$12.81under the $15 to $100 sweet spot
Price range
$5.85–$22.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #342 within Paper & Paper Crafts. It carries 1,227 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
78%
Out of stock, average day
5.6%
Average rank
#342in Paper & Paper Crafts
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
1,227per listing
Listings tracked
18

04 · Newcomers

2 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top Earring Card Punch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

17

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

8%

  • Brand 144%
  • Brand 223%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (5 brands, 8%)

Demand

Earring Card Punch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Earring Card Punch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • earring card punch19K/yr
  • earring hole punch14K/yr
  • earring hole puncher4K/yr
  • earring card hole punch5K/yr
  • earring punch5K/yr
  • earring hole puncher for cards4K/yr
  • earring punch card tool1K/yr
  • perforadora de papel para aretes1K/yr

Reviews and returns

What reviews say buyers love and hate about Earring Card Punch

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Ease Of Use”
21%of negative reviews mention “Durability”
3.4%of orders come back
“ended up breaking completely”
A buyer, on “Durability”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Earring Card Punch questions

Answered from the same tracked data.