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eaglemoss

Skip it

Weak search conversion (0.2%) — this niche doesn't clear our bar today.

Market size 6Growth 11Conversion 2Competition 95Returns 90Price range 22Avg price 89Brand share 55Review moat 94Quality gap 32

Competition

Incredible19%

top-5 click share — an open shelf

Review moat

Great121.63

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.3%

return rate — above 5% kills the launch gate

Avg price

Great$61.67

avg listing price — sweet spot $15–$100

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Price range

Bad$9.07–$397.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-28.4%

90-day search growth — must beat 0% to launch

Market size

Bad$22K

$22K/yr · 192K searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, eaglemoss is a $22K/yr Amazon United States market (192K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

eaglemoss market data

Units sold / yr
1K–1K
avg 0–100/product
Revenue / yr
$62K–$77K
units × avg price
Conversion rate
0.2%
Avg BSR
#2,320
Page quality
0%
Prime
75%
Sponsored
26%
Out of stock
1.8%
Avg brand age
56 months
Avg seller age
176 days

Competition & brand share

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

Brands

26 rising

Sellers

160

Top-5 brand share

72%

Top 20: 98%

Top-5 click share

19%

Top 20: 51%

Open market

22%

  • Hero Collector28%
  • Star Trek21%
  • Eaglemoss Collections8%
  • Eaglemoss Limited7%
  • eaglemoss7%
  • WizKids6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -28.4% search growth over the last 90 days.
7K5KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Top eaglemoss search terms

  • star trek ships51K/yr
  • eaglemoss star trek ships43K/yr
  • eaglemoss31K/yr
  • eaglemoss star trek22K/yr
  • star trek eaglemoss14K/yr
  • star trek ship14K/yr
  • eaglemoss collections10K/yr
  • fanhome star trek ships6K/yr
All search terms

Top eaglemoss products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$4494%$8996%$1K8%$2K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about eaglemoss

What buyers praise and complain about, mined from review topics.

What buyers love

Design-Overall16%

“the detail in the design looks fantastic”

Quality-Overall16%

“Everything is well-made”

Value For Money10%

“GREAT VALUE”

Collectibles9%

“Collection”

Fun/Entertainment Experience7%

“Fun build”

Assembly/Installation6%

“Installation was easy”

Advertised Vs Actual Product5%

“Looks as advertised”

Display-Overall4%

“Nice display item”

Gifting Purpose3%

“Got as a gift”

Size-Overall3%

“Perfect size”

What buyers complain about

Size-Overall19%

“Too big”

Assembly/Installation9%

“Could not assemble”

Design-Overall7%

“poorly designed Weight distrbusion leads to frequent major breakup of model very frustrating Not reccomennded”

Value For Money6%

“Overpriced”

Advertised Vs Actual Product6%

“Cool-looking model, inaccurate description”

Quality-Overall5%

“Too expensive for the quality presented”

Strength5%

“the neck of it is very flimsy”

Hard Feel3%

“It may be a little rough”

Instructions/User Manual/Troubleshooting3%

“Instructions difficult to follow”

Defective Material/Parts2%

“Arrived broken”

Top return reasons

Size-Overall26%
Defective Material/Parts23%
Value For Money14%
Advertised Vs Actual Product5%
Product Condition4%
Material Quality3%
Functionality-Overall3%
Color3%
Quality-Overall3%
Instructions/User Manual/Troubleshooting3%

Common questions

Is eaglemoss profitable to sell on Amazon United States?
The niche generates $22K/yr across 95 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is -28.4%. Flapen's verdict: Skip it (45/100).
How competitive is the eaglemoss niche?
26 brands and 160 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in eaglemoss?
Top complaints mined from reviews: Size-Overall, Assembly/Installation, Design-Overall. The return rate is 1.3%.
When does demand for eaglemoss peak?
Demand peaks in Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the eaglemoss niche?
Listings span $9.07–$397.84; the average listing price is $61.67 (sweet spot $15–$100). The average incumbent carries 122 reviews — the moat a new listing must climb.