Dusty Blue Ribbon

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.

Searches, last 12 months

146K

Growth, 90 days vs prior 90

-0.4%

Conversion, latest week

7.3%

Market size, estimated

$112Ka year

Peak month

September1.8× the quietest month

Top search term

dusty blue ribbon106K searches a year

Listings sell for $10.59 on average, from $4.79 to $17.20. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $10.59 that is $1K to $3K a year per listing.

Average price

$10.59under the $15 to $100 sweet spot

Price range

$4.79–$17.20

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

5.5%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #134 within Trim & Embellishments. It carries 1,220 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

3.8%

Average rank

#134in Trim & Embellishments

Average rating

4.74 starsAmazon United States average 4.42 stars

Average reviews

1,220per listing

Listings tracked

50

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

1Amazon's first-year sales bar

Average brand age

34 months