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Duplo Storage

Fail

Demand is soft, at -24.1% this quarter, so Duplo Storage is a Fail.

Flapen Score
40
40 / 100
Ranks 3,499 of 4,656 Arts, Crafts & Sewing niches · −6 vs the category median of 46
Market size
$56K/yr54K searches / yr
90-day growth
-24.1%search demand this quarter
Competition
55%top-5 click share · 15 brands · 43 sellers

Flapen Score

Duplo Storage against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Duplo Storage is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Duplo Storage market on Amazon at a glance

Shoppers on Amazon United States searched for Duplo Storage 54K times last year and spent an estimated $56K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-24.1%
Conversion, latest week
2.9%
Market size, estimated
$56Ka year
Peak month
December3.0× the quietest month
Top search term
duplo storage21K searches a year

02 · Price

A sale here is worth $36.02.

Listings sell for $36.02 on average, from $16.40 to $58.78. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $36.02 that is $0 to $4K a year per listing.

Average price
$36.02inside the $15 to $100 sweet spot
Price range
$16.40–$58.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #496 within Organization, Storage & Transport. It carries 1,122 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
11.9%
Average rank
#496in Organization, Storage & Transport
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
1,122per listing
Listings tracked
31

04 · Newcomers

3 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
3Amazon's first-year sales bar
Average brand age
36 months

Products

Top Duplo Storage products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

43

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

55%

Top 20: 90%

Open market

13%

  • Brand 131%
  • Brand 221%
  • Brand 315%
  • Brand 413%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (9 brands, 13%)

Demand

Duplo Storage search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Duplo Storage search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • duplo storage21K/yr
  • lego duplo storage15K/yr
  • duplo storage box8K/yr
  • duplo lego storage5K/yr
  • lego duplo storage box3K/yr
  • duplo storage bin1K/yr

Reviews and returns

What reviews say buyers love and hate about Duplo Storage

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Storage Capacity”
33%of negative reviews mention “Size-Overall”
2.4%of orders come back
“this set is so small”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Duplo Storage questions

Answered from the same tracked data.