Skip to content

Drawstring

Fail

Prices span $3.87–$16.51, mostly outside the sweet spot, so Drawstring is a Fail.

Flapen Score
45
45 / 100
Ranks 2,538 of 4,656 Arts, Crafts & Sewing niches · −1 vs the category median of 46
Market size
$147K/yr364K searches / yr
90-day growth
-7.0%search demand this quarter
Competition
52%top-5 click share · 19 brands · 41 sellers

Flapen Score

Drawstring against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Drawstring is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Drawstring market on Amazon at a glance

Shoppers on Amazon United States searched for Drawstring 364K times last year and spent an estimated $147K. The top 5 brands take 64% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 364K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $147K a year.

Searches, last 12 months
364K
Growth, 90 days vs prior 90
-7.0%
Conversion, latest week
4.8%
Market size, estimated
$147Ka year
Peak month
January1.4× the quietest month
Top search term
drawstring77K searches a year

02 · Price

A sale here is worth $8.38.

Listings sell for $8.38 on average, from $3.87 to $16.51. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $8.38 that is $4K to $6K a year per listing.

Average price
$8.38under the $15 to $100 sweet spot
Price range
$3.87–$16.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
$4K–$6K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #38 within Sewing Notions & Supplies. It carries 2,573 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#38in Sewing Notions & Supplies
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
2,573per listing
Listings tracked
30

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Drawstring products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

41

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

52%

Top 20: 89%

Open market

31%

  • Brand 119%
  • Brand 218%
  • Brand 311%
  • Brand 48%
  • Brand 58%
  • Brand 65%

Demand

Drawstring search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Drawstring search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • drawstring77K/yr
  • drawstring cord34K/yr
  • drawstring replacement20K/yr
  • draw string22K/yr
  • hoodie string replacement34K/yr
  • replacement drawstring for shorts13K/yr
  • drawstring for pants14K/yr
  • drawstring for sweatpants21K/yr
  • hoodie string18K/yr
  • elastic drawstring for pants13K/yr

Reviews and returns

What reviews say buyers love and hate about Drawstring

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
9%of negative reviews mention “Strength”
1.9%of orders come back
“It's so weak that it's almost as if the spring did not even exist”
A buyer, on “Strength”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Drawstring questions

Answered from the same tracked data.