drawing kids
Skip itA small market ($16K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$41.41avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$8.08–$221.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Okay+2.3%90-day search growth — must beat 0% to launch
Review moat
Bad7,659avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$16K$16K/yr · 60K searches
According to Flapen's Amazon United States niche tracking, drawing kids is a $16K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 30/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
drawing kids market data
- Units sold / yr
- 1K–2K
- avg 100–250/product
- Revenue / yr
- $52K–$62K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #790
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 59%
- Out of stock
- 2.6%
- Avg brand age
- 42 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
41
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
7%
- Make It Real74%
- SWOOC5%
- POWERUP4%
- DR DINGUS4%
- ROKR3%
- Otamatone3%
- Open — no brand owns it (4 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 109 weeks — +2.3% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 9.0×
Top drawing kids search terms
- toys for grown ups39K/yr
- juicy couture bracelet kit15K/yr
- teen toys for girls ages 14-163K/yr
- juicy couture bracelet making kit2K/yr
- cool toys teen363/yr
Top drawing kids products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Make It Real - Juicy Couture Pink and Precious Bracelets - DIY Charm Bracelet Kit with Beads for Tween Jewelry Making - Jewelry Making Kit for Girls
Make It Real$18.774.6★5,496 rev
Make It Real Juicy Couture: Glitz N Glam Charm Bracelets - 494pc DIY Kit Design & Create 18 Cord & Ribbon Bracelets Bead Jewelry Storage Case Girls & Kids 8+
Make It Real$24.224.5★67 rev
Make It Real Glamour Jewelry Set - Jewelry Box & Friendship Bracelet Kit with Beads Chains & Charms for Girls & Teens - Ages 8+
Make It Real$17.904.6★962 rev
Make It Real - Juicy Couture Pink and Precious Bracelets - DIY Charm Bracelet Making Kit - Friendship Bracelet Kit with Charms Beads & Cords - Arts & Crafts Bead Kit for Girls - Makes 8 Bracelets
Make It Real$9.524.5★1,008 rev
Make It Real: Juicy Couture - Dazzle & Display DIY Bracelets - 261pc Kit Pink Jewelry Stand Create 13 Chic Charm Bracelets Tweens-Girls-Kids 8+
Make It Real$24.184.7★42 rev
Newest
by launch dateMake It Real: Juicy Couture - Dazzle & Display DIY Bracelets - 261pc Kit Pink Jewelry Stand Create 13 Chic Charm Bracelets Tweens-Girls-Kids 8+
Make It Real$24.1842 rev
luckdoor Silicone Magnetic Balls Fidget Toys for Adults & Teens 4PCS Stress Relief Sensory Toys for Autism ADHD Anxiety Fun Textures Gadgets Office Desk Toy Stocking Stuffers for Women Men Teen Gift
luckdoor$10.541,841 rev
Make It Real Juicy Couture: Glitz N Glam Charm Bracelets - 494pc DIY Kit Design & Create 18 Cord & Ribbon Bracelets Bead Jewelry Storage Case Girls & Kids 8+
Make It Real$24.2267 rev
Nex Playground - The Active Play System for Kids & Families Where Indoor Physical Activity Meets Interactive Family Fun and is Great for Gaming Nights Parties and Playdates
Nex$221.825,025 rev
DR DINGUS Mystic Pickle | 100 Responses | Magic Fortune Teller Novelty Gift
DR DINGUS$16.35624 rev
Trending
90-day click momentum
PETBSNVB 2pcs Fidget Claw Knife 3D Gravity Knife Toy 3D Gravity Plastic Switchblade Printed Printing Knife Carrot Knife Sensory Knife Fidget Toys for Kids & Adults Anxiety Stress Relief Toy
PETBSNVB$8.084.5★
Swooc Games - Premium Inflatable Giant Kick Darts (15+ Ways to Play) - Jumbo Soccer Dartboard w/Air Pump - Big Carnival Games - Giant Outdoor Games - Oversized Dart Board Yard & Lawn Game Kids & Adult
SWOOC$148.044.1★
POWERUP 4.0 Paper Airplane Kit - Smartphone App Controlled RC Plane Motor
POWERUP$55.914.2★
luckdoor Silicone Magnetic Balls Fidget Toys for Adults & Teens 4PCS Stress Relief Sensory Toys for Autism ADHD Anxiety Fun Textures Gadgets Office Desk Toy Stocking Stuffers for Women Men Teen Gift
luckdoor$10.544.8★
ROKR 3D Wooden Puzzles for Adults Marble Run Model Building Kit(LGA01 Marble Night City)
ROKR$52.084.3★
What buyers say about drawing kids
What buyers praise and complain about, mined from review topics.What buyers love
“Fun fidget”
“Good value”
“Fun gift”
“Good quality”
“Easy to Use”
“Good Easy to assemble”
“the magnetic feature makes them more interesting”
“As expected”
“Colors are amazing”
“it hasn't torn or gotten lose”
What buyers complain about
“Pretty expensive”
“Parts Break Easily”
“the cube is WAY smaller than what appears in the pictures”
“Its tiny and looks cheaply made”
“if not corrected the machine will not likely work at all”
“games aren't very fun or interactive”
“The photo shows a different size”
“Very difficult to understand what it is saying”
“Pretty disappointed as it was a birthday gift for a friend”
“Only issue is only ball won't stay inflated”
Top return reasons
Common questions
- Is drawing kids profitable to sell on Amazon United States?
- The niche generates $16K/yr across 17 tracked products. 90-day search growth is +2.3%. Flapen's verdict: Skip it (30/100).
- How competitive is the drawing kids niche?
- 10 brands and 41 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in drawing kids?
- Top complaints mined from reviews: Value For Money, Durability, Size-Overall. The return rate is 2.5%.
- When does demand for drawing kids peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 9.0× the quietest.
- What does it cost to enter the drawing kids niche?
- Listings span $8.08–$221.82; the average listing price is $41.41 (sweet spot $15–$100). The average incumbent carries 7,659 reviews — the moat a new listing must climb.