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Dot Pen

Fail

Demand is soft, at -20.1% this quarter, so Dot Pen is a Fail.

Flapen Score
38
38 / 100
Ranks 3,823 of 4,656 Arts, Crafts & Sewing niches · −8 vs the category median of 46
Market size
$66K/yr106K searches / yr
90-day growth
-20.1%search demand this quarter
Competition
70%top-5 click share · 10 brands · 33 sellers

Flapen Score

Dot Pen against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Dot Pen is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dot Pen market on Amazon at a glance

Shoppers on Amazon United States searched for Dot Pen 106K times last year and spent an estimated $66K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
-20.1%
Conversion, latest week
2.4%
Market size, estimated
$66Ka year
Peak month
December2.5× the quietest month
Top search term
stippling pen28K searches a year

02 · Price

A sale here is worth $26.18.

Listings sell for $26.18 on average, from $9.59 to $144.07. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $26.18 that is $7K to $13K a year per listing.

Average price
$26.18inside the $15 to $100 sweet spot
Price range
$9.59–$144.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
$7K–$13K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #334 within Drawing. It carries 5,628 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#334in Drawing
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
5,628per listing
Listings tracked
15

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Dot Pen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

10 rising

Sellers

33

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

11%

  • Brand 135%
  • Brand 227%
  • Brand 314%
  • Brand 44%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (4 brands, 11%)

Demand

Dot Pen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Dot Pen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stippling pen28K/yr
  • dot pens8K/yr
  • dot pen11K/yr
  • zig clean color dot markers10K/yr
  • electric dot pen6K/yr
  • zig dot markers7K/yr
  • color dot markers4K/yr
  • stippling pen electric3K/yr
  • stipple pen5K/yr
  • clean color dot markers4K/yr

Reviews and returns

What reviews say buyers love and hate about Dot Pen

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Quality-Overall”
0.9%of orders come back
“It is not my job to check their quality control”
A buyer, on “Quality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Dot Pen questions

Answered from the same tracked data.