Dot By Letter Coloring Book for Adults

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $990K a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

+9.7%

Conversion, latest week

2.1%

Market size, estimated

$990Ka year

Top search term

lifelines dot by letter174K searches a year

Listings sell for $32.86 on average, from $11.01 to $189.75. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At $32.86 that is $41K to $49K a year per listing.

Average price

$32.86inside the $15 to $100 sweet spot

Price range

$11.01–$189.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

1,250–1,500

Revenue per listing a year

$41K–$49K

Returns

0.9%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.1% of listings are out of stock. The average listing ranks #334 within Paper & Paper Crafts. It carries 990 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

20.1%

Average rank

#334in Paper & Paper Crafts

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

990per listing

Listings tracked

26

20 products launched here in the last 12 months. 19 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

20

Successful launches

19Amazon's first-year sales bar

Average brand age

32 months