Is door mat stencils for painting profitable to sell on Amazon United States?

The niche generates $27K/yr across 38 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is -27.2%. Flapen's verdict: Worth a look (50/100).

How competitive is the door mat stencils for painting niche?

24 brands and 25 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in door mat stencils for painting?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.3%.

What does it cost to enter the door mat stencils for painting niche?

Listings span $6.90–$46.13; the average listing price is $15.99 (sweet spot $15–$100). The average incumbent carries 269 reviews — the moat a new listing must climb.

door mat stencils for painting

Worth a look

Shows low returns (1.3%), but a small market ($27K/yr) keeps it on the watch list.

Returns

Great1.3%

return rate — above 5% kills the launch gate

Review moat

Great269.16

avg incumbent reviews — the moat a new listing must climb

Brand share

Great56%

top-5 brand share — no brand owns this niche

Price range

Great$6.90–$46.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great38%

top-5 click share — an open shelf

Avg price

Great$15.99

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-27.2%

90-day search growth — must beat 0% to launch

Market size

Bad$27K

$27K/yr · 86K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, door mat stencils for painting is a $27K/yr Amazon United States market (86K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

door mat stencils for painting market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $32K–$40K; units × avg price
Conversion rate: 2.0%
Avg BSR: #921
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 30.9%
Avg brand age: 25 months
Avg seller age: 261 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

24 rising

Sellers

Top-5 brand share

56%

Top 20: 97%

Top-5 click share

38%

Top 20: 79%

Open market

37%

Duozea16%
Boqon12%
Chunful11%
zosylley9%
Yamcyh8%
Keluna7%

Demand

Weekly Amazon search volume, last 39 weeks — -27.2% search growth over the last 90 days.

Open Trend

Top door mat stencils for painting search terms

door mat stencils for painting23K/yr -37.9%2.1% conv.
doormat stencils15K/yr -26.7%1.6% conv.
door mat stencils15K/yr -19.1%1.4% conv.
stencils for door mats12K/yr -13.9%1.9% conv.
doormat stencils for painting15K/yr -35.6%2.7% conv.
rug stencils for painting5K/yr -7.8%0.9% conv.

All search terms

Top door mat stencils for painting products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Door Mat Stencils for Painting Reusable Home Welcome Stencil on Porch Wood Sign Doormat Crafts

Duozea$13.994.7★29 rev

Keluna Welcome Home Stencils 20 Pcs Large Sweet Home Plastic Template Letters for Wood Sign Porch Wall Decor

Keluna$14.204.5★171 rev

Welcome Stencils for Painting 12 Oh Hello Stencils Welcome-ish Stencil Gather Plastic Templates for Drawing on Wood/Mat/Round Door Hanger

Yamcyh$14.714.7★1,081 rev

Funny Welcome Stencils for Painting Sarcastic Round Stencil Large Gather Stay Awhile Templates for Door Hanger Doormat Porch Sign Wreath

zosylley$14.644.6★350 rev

Doormat Stencils for Painting Funny Reusable Hello Welcome Home Stencils on Wood Sign Crafts Door Mats Furniture DIY Canvas (mat11)

Boqon$11.514.5★34 rev

Newest

by launch date

12Pcs Summer Stencils for Door Mats Reusable Hello Summer Beach Welcome Stencils for Painting Hawaii Camper Drawing Templates for Painting on Wood Signs Doormat Door Hanger Canvas DIY Art Crafts

QOUBAI$16.440 rev

2mo ago

Chunful 3 Pack Patriotic Coir Doormat Craft Set Make Your Own Personalized 4th of July Doormat 17 x 30 Blank Door Mats with Stencils Painting Tools for Independence Day DIY Crafting Entry Mat

Chunful$24.8232 rev

4mo ago

Dunzy 16 Pcs 4th of July Stencils for Door Mats Reusable Patriotic Welcome Templates Large USA Flags God Bless America Stencils for Independence Day Drawing DIY Painting on Wood Floor Doormat Crafts

Dunzy$19.0783 rev

4mo ago

12Pcs Spring Stencils for Door Mats Reusable Hello Spring Welcome Stencils for Painting Flower Butterfly Bird Drawing Templates for Painting on Wood Signs Doormat Door Hanger Canvas DIY Art Crafts

QOUBAI$18.163 rev

5mo ago

Welcome Stencils for Wood Sign Family Words Stencils for Crafts Reusable Drawing Templates Stencil for Painting on Wood Wall Fabric DIY Crafts Decor

SUNVERSE$14.1521 rev

7mo ago

What buyers say about door mat stencils for painting

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Quality product at a fair price”

Value For Money12%

“Worth it”

Size-Overall11%

“Overall great size”

Advertised Vs Actual Product9%

“As advertised”

Ease Of Cleaning9%

“cleans up quickly good quality”

Ease Of Use5%

“Ease of use”

Durability5%

“they're actually pretty durable”

Drawing Experience5%

“I use these on all of my Art on Canvas”

Design-Overall4%

“The design is nice just what I was looking for”

Strength3%

“Not flimsy”

What buyers complain about

Size-Overall32%

“Wasn't the size they presented”

Quality-Overall13%

“was very disappointed by how cheaply they are made”

Advertised Vs Actual Product9%

“Pictures are deceiving as far as size”

Value For Money7%

“Not worth the money”

Paint Quality7%

“Need more paint”

Ease Of Cleaning5%

“Crappy brushes”

Thickness3%

“They are thin”

Adhesion/Stickiness3%

“My only issue was an occasional bristle coming off”

Durability3%

“Bristles falling out during first use”

Ease Of Use3%

“Little difficult to use”

Top return reasons

Size-Overall69%

Quality-Overall5%

Advertised Vs Actual Product5%

Value For Money4%

Functionality-Overall4%

Paint Quality2%

Defective Material/Parts2%

Strength2%

Material Quality2%

Design-Overall1%

Common questions

Is door mat stencils for painting profitable to sell on Amazon United States?: The niche generates $27K/yr across 38 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is -27.2%. Flapen's verdict: Worth a look (50/100).
How competitive is the door mat stencils for painting niche?: 24 brands and 25 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in door mat stencils for painting?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.3%.
What does it cost to enter the door mat stencils for painting niche?: Listings span $6.90–$46.13; the average listing price is $15.99 (sweet spot $15–$100). The average incumbent carries 269 reviews — the moat a new listing must climb.