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Dog Tag Ring

Fail

Prices span $3.84–$13.51, mostly outside the sweet spot, so Dog Tag Ring is a Fail.

Flapen Score
43
43 / 100
Ranks 2,976 of 4,656 Arts, Crafts & Sewing niches · −3 vs the category median of 46
Market size
$70K/yr96K searches / yr
90-day growth
-8.4%search demand this quarter
Competition
61%top-5 click share · 18 brands · 23 sellers

Flapen Score

Dog Tag Ring against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Dog Tag Ring is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Tag Ring market on Amazon at a glance

Shoppers on Amazon United States searched for Dog Tag Ring 96K times last year and spent an estimated $70K. The top 5 brands take 72% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
-8.4%
Conversion, latest week
10.5%
Market size, estimated
$70Ka year
Peak month
September1.4× the quietest month
Top search term
dog tag ring29K searches a year

02 · Price

A sale here is worth $6.87.

Listings sell for $6.87 on average, from $3.84 to $13.51. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $6.87 that is $2K to $3K a year per listing.

Average price
$6.87under the $15 to $100 sweet spot
Price range
$3.84–$13.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$2K–$3K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #546 within Jewelry Findings. It carries 1,847 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
96%
Out of stock, average day
1.7%
Average rank
#546in Jewelry Findings
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
1,847per listing
Listings tracked
23

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Dog Tag Ring products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

23

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

61%

Top 20: 98%

Open market

23%

  • Brand 122%
  • Brand 218%
  • Brand 314%
  • Brand 411%
  • Brand 58%
  • Brand 65%

Demand

Dog Tag Ring search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Dog Tag Ring search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog tag ring29K/yr
  • dog tag rings for pet collar13K/yr
  • dog collar rings for tags10K/yr
  • dog tag rings8K/yr
  • dog collar ring7K/yr
  • heavy duty dog tag ring5K/yr
  • dog collar tag ring6K/yr
  • ring for dog tag4K/yr
  • key ring for dog collar4K/yr
  • ring for dog collar tags6K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Tag Ring

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Size-Overall”
1.2%of orders come back
“The size is a wee bit large”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Dog Tag Ring questions

Answered from the same tracked data.