dog charms
Skip itA small market ($39K/yr) — this niche doesn't clear our bar today.
Brand share
Great48%top-5 brand share — no brand owns this niche
Returns
Great1.9%return rate — above 5% kills the launch gate
Review moat
Good625.97avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Growth
Okay+9.7%90-day search growth — must beat 0% to launch
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.14avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$5.84–$16.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$39K$39K/yr · 186K searches
According to Flapen's Amazon United States niche tracking, dog charms is a $39K/yr Amazon United States market (186K searches/yr). The top 5 brands hold 48% of demand. Verdict: Skip it — 44/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
dog charms market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $37K–$46K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #4,144
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 2.5%
- Avg brand age
- 34 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
25 falling
Sellers
28
Top-5 brand share
48%
Top 20: 94%
Top-5 click share
44%
Top 20: 85%
Open market
47%
- LAEKOU24%
- WOCRAFT7%
- Youdiyla6%
- Beau's Bells6%
- X1zuue5%
- stino5%
Demand
Weekly Amazon search volume, last 25 weeks — +9.7% search growth over the last 90 days.Top dog charms search terms
- dog charms51K/yr
- dog charms for jewelry making28K/yr
- dog charm26K/yr
- dog charms for bracelets19K/yr
- paw print charm15K/yr
- paw print charms10K/yr
- paw charms8K/yr
- paw charm9K/yr
- dog paw charm8K/yr
- paw print charms for jewelry making6K/yr
Top dog charms products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LAEKOU Jelly Balloon Dog Keychain for Women Cute Bag Charms Key Chain
LAEKOU$7.084.4★1,597 rev
WOCRAFT 120pcs Antique Silver Dog Charm for Jewelry Making Alloy Pet Dog Puppy Charms for DIY Crafts (SN009)
WOCRAFT$9.914.7★594 rev
Beaus Bells 2 Extra Loud Cat & Dog Bells | Pet Tracker | Save Birds & Wildlife | Luxury Handmade Copper (Small)
Beau's Bells$16.324.6★6,412 rev
X1zuue 48Pcs Bulk Dog Alloy Charms Pendants for Jewelry Making DIY Crafts
X1zuue$14.514.7★25 rev
100pcs Craft Supplies Pet Dog Animals Charms Pendants for Crafting Jewelry Findings Making Accessory for DIY Necklace Bracelet (Mix 5 Color) SN862
Youdiyla$7.124.5★50 rev
Newest
by launch date
InnoHHustle 42pcs Dog Paw Footprint Charms for Jewelry Making Paw Print Animal Charm Alloy Gold Enamel Charms Paws Print Beads for DIY Bracelets and Keychain Charm Necklaces
InnoHHustle$6.805 rev
X1zuue 48Pcs Bulk Dog Alloy Charms Pendants for Jewelry Making DIY Crafts
X1zuue$14.5125 rev
Styquenzer Copper Bell for Dog Collar 4 PCS Brass Dog Bells Extra Loud Collar Bell for Pet Tracking Anti Lost Training Pets Pendant Accessories Anti Theft Bells for Little Dogs & Cats
Styquenzer$5.91433 rev
FASHEWELRY 10Pcs Brass Cubic Zirconia Dog Paw Print Charms 18K Gold Plated Footprint Charms Sparkling Animals Paw CZ Pendants for Bracelet Necklace Jewelry Making
FASHEWELRY$14.2543 rev
Cheriswelry 19Pcs Enamel Pet Dog Cute Animals Charms Pendant Alloy Metal Earring Charms for 18-25mm for Necklace Bracelet Earring Jewelry Making Crafts
Cheriswelry$8.5417 rev
Trending
90-day click momentumStyquenzer Copper Bell for Dog Collar 4 PCS Brass Dog Bells Extra Loud Collar Bell for Pet Tracking Anti Lost Training Pets Pendant Accessories Anti Theft Bells for Little Dogs & Cats
Styquenzer$5.914.6★
Framendino 60 Pack Colorful Cat Dog Paw Print Charms Pendants Glitter Crystal Beads Cute Animal for DIY Bracelets Necklaces Jewlery Making Craft
Framendino$12.114.8★
FASHEWELRY 10Pcs Brass Cubic Zirconia Dog Paw Print Charms 18K Gold Plated Footprint Charms Sparkling Animals Paw CZ Pendants for Bracelet Necklace Jewelry Making
FASHEWELRY$14.254.7★
InnoHHustle 42pcs Dog Paw Footprint Charms for Jewelry Making Paw Print Animal Charm Alloy Gold Enamel Charms Paws Print Beads for DIY Bracelets and Keychain Charm Necklaces
InnoHHustle$6.804.6★
Beaus Bells 2 Extra Loud Cat & Dog Bells | Pet Tracker | Save Birds & Wildlife | Luxury Handmade Copper (Small)
Beau's Bells$16.324.6★
What buyers say about dog charms
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Well worth it”
“Better than expected”
“Cute keychain”
“Its a soft pink”
“adorable and easy to use”
“Perfect size for backpack”
“Super cute and durable”
“It was a Christmas gift”
“Sturdy and adorable”
What buyers complain about
“Broke after one week”
“A little bigger than I expected”
“poor quality some were even broke”
“Colors could be a little brighter”
“Not very sturdy”
“I can see why the price is so cheap”
“almost all of the red paw prints had color spillage on the silver making them look sloppy”
“Arrived broken”
“I don't appreciate the description nor photos showing these charms”
“The dog can't sneak up on us”
Top return reasons
Common questions
- Is dog charms profitable to sell on Amazon United States?
- The niche generates $39K/yr across 32 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +9.7%. Flapen's verdict: Skip it (44/100).
- How competitive is the dog charms niche?
- 25 brands and 28 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in dog charms?
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 1.9%.
- What does it cost to enter the dog charms niche?
- Listings span $5.84–$16.32; the average listing price is $9.14 (sweet spot $15–$100). The average incumbent carries 626 reviews — the moat a new listing must climb.