Is dmc embroidery floss profitable to sell on Amazon United States?

The niche generates $433K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -20.6%. Flapen's verdict: Skip it (46/100).

How competitive is the dmc embroidery floss niche?

8 brands and 59 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in dmc embroidery floss?

Top complaints mined from reviews: Color, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.9%.

When does demand for dmc embroidery floss peak?

Demand peaks in Jan; the busiest month runs 1.5× the quietest.

What does it cost to enter the dmc embroidery floss niche?

Listings span $4.10–$66.16; the average listing price is $21.31 (sweet spot $15–$100). The average incumbent carries 2,154 reviews — the moat a new listing must climb.

dmc embroidery floss

Skip it

Soft demand (-20.6% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Great$21.31

avg listing price — sweet spot $15–$100

Price range

Great$4.10–$66.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$433K

$433K/yr · 755K searches

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,154

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Brand share

Bad92%

top-5 brand share — brand-locked demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-20.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, dmc embroidery floss is a $433K/yr Amazon United States market (755K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan. Verdict: Skip it — 46/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

dmc embroidery floss market data

Units sold / yr: 20K–25K; avg 500–750/product
Revenue / yr: $426K–$533K; units × avg price
Conversion rate: 2.7%
Avg BSR: #110
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 1.2%
Avg brand age: 49 months
Avg seller age: 157 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

DMC63%
Charming Melodie12%
ATTERET8%
Athena's Elements5%
XLSFPY4%
LOVIMAG3%
Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.6% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.5×

Open Trend

Top dmc embroidery floss search terms

dmc embroidery floss346K/yr -19.5%2.1% conv.
dmc embroidery floss all colors105K/yr -24.2%2.3% conv.
dmc floss75K/yr -25.6%1.6% conv.
dmc58K/yr -2.0%0.4% conv.
dmc thread47K/yr -12.2%1.7% conv.
dmc embroidery thread28K/yr -34.0%2.3% conv.
embroidery floss dmc22K/yr -18.9%2.6% conv.
embroidery thread dmc15K/yr -31.4%3.5% conv.
dmv embroidery floss8K/yr -31.7%2.0% conv.
dnc embroidery floss kit7K/yr -23.8%3.1% conv.

All search terms

Top dmc embroidery floss products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DMC 117F25-PC36 Embroidery Popular Colors Floss Pack Colors may vary 8.7-Yard 36/Pack

DMC$19.484.8★2,056 rev

DMC Embroidery Floss Anniversary Collection Pack - 8.7 Yards - 36 Skein

DMC$21.944.9★174 rev

DMC Embroidery Floss Pack Popular Colors Embroidery Thread Kit Include 36 Assorted Color Bundle with DMC Mouline Cotton White/Black and Cross Stitch Hand Needles Size 26.

Charming Melodie$40.584.8★909 rev

The Original 108-Color Embroidery Floss Kit 99 Cotton & 9 Metallic Threads with DMC Color Coding Perfect for Cross Stitch Friendship Bracelets String Crafts and Embroidery Thread Organizer Box

ATTERET$27.594.6★1,360 rev

DMC 117F25HDC Embroidery Floss Pack 8.7yd Home Decor 36/Pkg

DMC$21.774.8★2,056 rev

Newest

by launch date

LOVIMAG Embroidery Thread Floss 180p Colors Quilting Thread Skeins Friendship Bracelet String Making Bracelets Cross Stitch Kit Supplies Thin Yarn Sewing Patterns Strings Polyester Crochet Braces Wrap

LOVIMAG$9.377,310 rev

7mo ago

Zhenqing 100-Color DMC Cotton Embroidery Thread Set - 8m Skeins with Center Numbered Labels for Perfect Color Matching

Zhenqing$8.1071 rev

1y ago

DMC Embroidery Floss Anniversary Collection Pack. 36 Colors Cotton Embroidery Thread Bundle with Hand Embroidery Needle Size 18. Premium Cross Stitch String Set. Yarn Kit DMC Mouline Threads.

Charming Melodie$40.13181 rev

3y ago

Athenas Elements Embroidery Floss | Rainbow Thread for Embroidery Cross Stitch Thread Crafting Arts Embroidery Strings Bulk with Needles Plus White and Black Floss447 Colors

Athena's Elements$29.252,042 rev

3y ago

DMC Embroidery Floss Pack Popular Colors Embroidery Thread Kit Include 36 Assorted Color Bundle with DMC Mouline Cotton White/Black and Cross Stitch Hand Needles Size 26.

Charming Melodie$40.58909 rev

6y ago

What buyers say about dmc embroidery floss

What buyers praise and complain about, mined from review topics.

What buyers love

Color39%

“Colors are beautiful”

Quality-Overall21%

“Good quality and arrived quickly”

Value For Money12%

“Great Value”

Soft Feel4%

“Smooth to the touch”

Advertised Vs Actual Product3%

“Exactly as described”

Embellishment/Embroidery Quality3%

“Great embroidery with box”

Ease Of Use2%

“easy to use”

Material Quality1%

“Better than cotton”

Durability1%

“Durable”

Fun/Entertainment Experience1%

“Fun”

What buyers complain about

Color19%

“not one was gray”

Quality-Overall10%

“The quality is medium at best”

Advertised Vs Actual Product9%

“Misleading”

Material Quality7%

“the plastic container is very very cheaply made”

Adhesion/Stickiness7%

“Some adhesive got off the stickers”

Ease Of Use5%

“difficult to work with”

Display Colors5%

“The color coding does not match the DMC official colors”

Thickness3%

“Thick and rough”

Value For Money2%

“Cost of the thread has gone up”

Size-Overall2%

“some of which are very tiny for someone my age to see well”

Top return reasons

Color33%

Value For Money16%

Advertised Vs Actual Product10%

Quality-Overall8%

Display Colors8%

Material Quality4%

Size-Overall3%

Thin3%

Thickness2%

Functionality-Overall2%

Common questions

Is dmc embroidery floss profitable to sell on Amazon United States?: The niche generates $433K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -20.6%. Flapen's verdict: Skip it (46/100).
How competitive is the dmc embroidery floss niche?: 8 brands and 59 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in dmc embroidery floss?: Top complaints mined from reviews: Color, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.9%.
When does demand for dmc embroidery floss peak?: Demand peaks in Jan; the busiest month runs 1.5× the quietest.
What does it cost to enter the dmc embroidery floss niche?: Listings span $4.10–$66.16; the average listing price is $21.31 (sweet spot $15–$100). The average incumbent carries 2,154 reviews — the moat a new listing must climb.