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Dmc Embroidery Floss

Fail

Demand is soft, at -20.6% this quarter, so Dmc Embroidery Floss is a Fail.

Flapen Score
46
46 / 100
Ranks 2,312 of 4,656 Arts, Crafts & Sewing niches · on the category median
Market size
$433K/yr755K searches / yr
90-day growth
-20.6%search demand this quarter
Competition
54%top-5 click share · 8 brands · 59 sellers

Flapen Score

Dmc Embroidery Floss against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Dmc Embroidery Floss is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dmc Embroidery Floss market on Amazon at a glance

Shoppers on Amazon United States searched for Dmc Embroidery Floss 755K times last year and spent an estimated $433K. The top 5 brands take 92% of clicks. Demand peaks in Jan. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 755K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $433K a year.

Searches, last 12 months
755K
Growth, 90 days vs prior 90
-20.6%
Conversion, latest week
2.7%
Market size, estimated
$433Ka year
Peak month
January1.5× the quietest month
Top search term
dmc embroidery floss346K searches a year

02 · Price

A sale here is worth $21.31.

Listings sell for $21.31 on average, from $4.10 to $66.16. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $21.31 that is $11K to $16K a year per listing.

Average price
$21.31inside the $15 to $100 sweet spot
Price range
$4.10–$66.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
$11K–$16K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #110 within Thread & Floss. It carries 2,154 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
1.2%
Average rank
#110in Thread & Floss
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
2,154per listing
Listings tracked
19

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Dmc Embroidery Floss products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

59

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

4%

  • Brand 163%
  • Brand 212%
  • Brand 38%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (2 brands, 4%)

Demand

Dmc Embroidery Floss search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Search terms

Top Dmc Embroidery Floss search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dmc embroidery floss346K/yr
  • dmc embroidery floss all colors105K/yr
  • dmc floss75K/yr
  • dmc58K/yr
  • dmc thread47K/yr
  • dmc embroidery thread28K/yr
  • embroidery floss dmc22K/yr
  • embroidery thread dmc15K/yr
  • dmv embroidery floss8K/yr
  • dnc embroidery floss kit7K/yr

Reviews and returns

What reviews say buyers love and hate about Dmc Embroidery Floss

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Color”
19%of negative reviews mention “Color”
0.9%of orders come back
“not one was gray”
A buyer, on “Color”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dmc Embroidery Floss questions

Answered from the same tracked data.