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Disney Scrapbook

Fail

Shoppers spend an estimated $67K a year here, so Disney Scrapbook is a Fail.

Flapen Score
48
48 / 100
Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 46
Market size
$67K/yr165K searches / yr
90-day growth
-6.0%search demand this quarter
Competition
36%top-5 click share · 20 brands · 69 sellers

Flapen Score

Disney Scrapbook against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Disney Scrapbook is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Disney Scrapbook market on Amazon at a glance

Shoppers on Amazon United States searched for Disney Scrapbook 165K times last year and spent an estimated $67K. The top 5 brands take 71% of clicks. Demand peaks in Jan. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months
165K
Growth, 90 days vs prior 90
-6.0%
Conversion, latest week
2.6%
Market size, estimated
$67Ka year
Peak month
January1.6× the quietest month
Top search term
disney scrapbook supplies60K searches a year

02 · Price

A sale here is worth $15.87.

Listings sell for $15.87 on average, from $6.21 to $30.94. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $15.87 that is $0 to $2K a year per listing.

Average price
$15.87inside the $15 to $100 sweet spot
Price range
$6.21–$30.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #711 within Paper & Paper Crafts. It carries 1,123 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
65%
Out of stock, average day
11.7%
Average rank
#711in Paper & Paper Crafts
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
1,123per listing
Listings tracked
40

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Disney Scrapbook products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

20 falling

Sellers

69

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

36%

Top 20: 84%

Open market

25%

  • Brand 127%
  • Brand 222%
  • Brand 312%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Disney Scrapbook search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Disney Scrapbook search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • disney scrapbook supplies60K/yr
  • disney scrapbook49K/yr
  • disney scrapbook paper34K/yr
  • disney paper9K/yr
  • disney scrapbooking supplies8K/yr
  • disney scrapbook album5K/yr

Reviews and returns

What reviews say buyers love and hate about Disney Scrapbook

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Adhesion/Stickiness”
36%of negative reviews mention “Adhesion/Stickiness”
1.0%of orders come back
“bad adhesive”
A buyer, on “Adhesion/Stickiness”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Disney Scrapbook questions

Answered from the same tracked data.