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Disney Bracelet Making Kit

Fail

Shoppers spend an estimated $28K a year here, so Disney Bracelet Making Kit is a Fail.

Flapen Score
40
40 / 100
Ranks 3,499 of 4,656 Arts, Crafts & Sewing niches · −6 vs the category median of 46
Market size
$28K/yr33K searches / yr
90-day growth
-17.1%search demand this quarter
Competition
62%top-5 click share · 17 brands · 36 sellers

Flapen Score

Disney Bracelet Making Kit against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Disney Bracelet Making Kit is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Disney Bracelet Making Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Disney Bracelet Making Kit 33K times last year and spent an estimated $28K. The top 5 brands take 82% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-17.1%
Conversion, latest week
5.5%
Market size, estimated
$28Ka year
Top search term
princess beads7K searches a year

02 · Price

A sale here is worth $15.45.

Listings sell for $15.45 on average, from $5.11 to $30.92. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $15.45 that is $0 to $2K a year per listing.

Average price
$15.45inside the $15 to $100 sweet spot
Price range
$5.11–$30.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #912 within Jewelry Making Kits. It carries 1,908 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#912in Jewelry Making Kits
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
1,908per listing
Listings tracked
26

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Disney Bracelet Making Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

36

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

62%

Top 20: 94%

Open market

15%

  • Brand 133%
  • Brand 228%
  • Brand 311%
  • Brand 46%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (11 brands, 15%)

Demand

Disney Bracelet Making Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 3.9× · 7 of 12 months tracked

Search terms

Top Disney Bracelet Making Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • princess beads7K/yr
  • disney bracelet making kit10K/yr
  • princess bracelet making kit8K/yr
  • princess necklace kit4K/yr
  • disney princess bracelet kit5K/yr

Reviews and returns

What reviews say buyers love and hate about Disney Bracelet Making Kit

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Gifting Purpose”
15%of negative reviews mention “Size-Overall”
1.4%of orders come back
“the holes are very tiny”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Disney Bracelet Making Kit questions

Answered from the same tracked data.