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Disney Beads

Fail

Shoppers spend an estimated $58K a year here, so Disney Beads is a Fail.

Flapen Score
45
45 / 100
Ranks 2,538 of 4,656 Arts, Crafts & Sewing niches · −1 vs the category median of 46
Market size
$58K/yr144K searches / yr
90-day growth
+3.5%search demand this quarter
Competition
55%top-5 click share · 24 brands · 34 sellers

Flapen Score

Disney Beads against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Disney Beads is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Disney Beads market on Amazon at a glance

Shoppers on Amazon United States searched for Disney Beads 144K times last year and spent an estimated $58K. The top 5 brands take 62% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
+3.5%
Conversion, latest week
3.2%
Market size, estimated
$58Ka year
Peak month
July1.9× the quietest month
Top search term
disney beads65K searches a year

02 · Price

A sale here is worth $12.44.

Listings sell for $12.44 on average, from $5.71 to $26.55. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $12.44 that is $1K to $3K a year per listing.

Average price
$12.44under the $15 to $100 sweet spot
Price range
$5.71–$26.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #2,131 within Beading Supplies. It carries 875 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
7.5%
Average rank
#2,131in Beading Supplies
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
875per listing
Listings tracked
32

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Disney Beads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 falling

Sellers

34

Top-5 brand share

62%

Top 20: 97%

Top-5 click share

55%

Top 20: 87%

Open market

33%

  • Brand 130%
  • Brand 212%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Disney Beads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMayAug

No pronounced peak months · busiest ÷ quietest = 1.9×

Search terms

Top Disney Beads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • disney beads65K/yr
  • disney beads for bracelets27K/yr
  • mickey beads19K/yr
  • mickey mouse beads16K/yr
  • disney beads for jewelry making7K/yr
  • mickey head beads5K/yr
  • mickey beads for bracelets6K/yr

Reviews and returns

What reviews say buyers love and hate about Disney Beads

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Advertised Vs Actual Product”
1.7%of orders come back
“I didnt get any of the ones that were shown on the product pictures”
A buyer, on “Advertised Vs Actual Product”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Disney Beads questions

Answered from the same tracked data.