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Dior Airflash Spray Foundation

Fail

Buyers convert on only 0.9% of searches, so Dior Airflash Spray Foundation is a Fail.

Flapen Score
46
46 / 100
Ranks 2,312 of 4,656 Arts, Crafts & Sewing niches · on the category median
Market size
$50K/yr100K searches / yr
90-day growth
+9.4%search demand this quarter
Competition
50%top-5 click share · 21 brands · 34 sellers

Flapen Score

Dior Airflash Spray Foundation against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Dior Airflash Spray Foundation is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dior Airflash Spray Foundation market on Amazon at a glance

Shoppers on Amazon United States searched for Dior Airflash Spray Foundation 100K times last year and spent an estimated $50K. The top 5 brands take 69% of clicks. Demand peaks in Oct. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
+9.4%
Conversion, latest week
0.9%
Market size, estimated
$50Ka year
Peak month
October1.6× the quietest month
Top search term
airbrush makeup kit35K searches a year

02 · Price

A sale here is worth $57.24.

Listings sell for $57.24 on average, from $12.63 to $162.22. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $57.24 that is $0 to $6K a year per listing.

Average price
$57.24inside the $15 to $100 sweet spot
Price range
$12.63–$162.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #1,930 within Painting. It carries 1,838 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
97%
Out of stock, average day
11.9%
Average rank
#1,930in Painting
Average rating
4.08 starsAmazon United States average 4.42 stars
Average reviews
1,838per listing
Listings tracked
32

04 · Newcomers

7 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
49 months

Products

Top Dior Airflash Spray Foundation products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

34

Top-5 brand share

69%

Top 20: 99%

Top-5 click share

50%

Top 20: 89%

Open market

26%

  • Brand 129%
  • Brand 214%
  • Brand 310%
  • Brand 410%
  • Brand 55%
  • Brand 65%

Demand

Dior Airflash Spray Foundation search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.6×

Search terms

Top Dior Airflash Spray Foundation search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • airbrush makeup kit35K/yr
  • makeup airbrush kit16K/yr
  • makeup airbrush14K/yr
  • airbrush makeup machine12K/yr
  • airbrush for makeup5K/yr
  • aerografo maquillaje6K/yr
  • makeup airbrush machine6K/yr
  • make up air brush machine4K/yr
  • makeup airbrushes2K/yr

Reviews and returns

What reviews say buyers love and hate about Dior Airflash Spray Foundation

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Ease Of Use”
19%of negative reviews mention “Durability”
3.7%of orders come back
“Breaks easily”
A buyer, on “Durability”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Dior Airflash Spray Foundation questions

Answered from the same tracked data.