digimon figure
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Great$62.74avg listing price — sweet spot $15–$100
Review moat
Great336.59avg incumbent reviews — the moat a new listing must climb
Competition
Great34%top-5 click share — an open shelf
Price range
Okay$10.31–$209.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay$126K$126K/yr · 325K searches
Growth
Bad-12.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, digimon figure is a $126K/yr Amazon United States market (325K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 46/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
digimon figure market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $94K–$125K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #7,393
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 32%
- Out of stock
- 11.7%
- Avg brand age
- 32 months
- Avg seller age
- 151 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
11 falling
Sellers
137
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
34%
Top 20: 78%
Open market
12%
- BANDAI SPIRITS39%
- Bandai Namco17%
- Ichibansho Figure16%
- Megahouse7%
- TAMASHII NATIONS5%
- ANIME HEROES4%
- Open — no brand owns it (5 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.5% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 3.0×
Top digimon figure search terms
- digimon figure101K/yr
- digimon model kit85K/yr
- digimon toys46K/yr
- digimon figures26K/yr
- digimon action figure13K/yr
- digimon toy9K/yr
- gabumon8K/yr
- agumon6K/yr
- digimon statue7K/yr
- digimon action figures toys6K/yr
Top digimon figure products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bandai Namco - Digmon - WarGreymon Shodo 3.5 inch Action Figure
Bandai Namco$16.854.6★1,013 rev
Bandai Hobby - Digimon - Kaisergreymon Figure-Rise Standard Amplified Model Kit
BANDAI SPIRITS$76.654.8★64 rev
Bandai Hobby - Digimon - Wargreymon (Amplified) Figure-Rise Standard Model Kit
BANDAI SPIRITS$62.014.8★2,246 rev
Ichibansho Figure - Digimon - Omnimon (Clash of Light and Darkness) Collectible Statue
Ichibansho Figure$65.124.9★32 rev
Ichibansho Figure - Digimon - Agumon & Gabumon (Clash of Light and Darkness) Collectible Statue
Ichibansho Figure$31.404.9★32 rev
Newest
by launch date
Banpresto - Digimon Adventure - Tailmon Sofvimates Figure
Banpresto$29.075 rev
Banpresto - Digimon Adventure - Gabumon Sofvimates Figure
Banpresto$31.564 rev
Bandai Hobby - Digimon - Kaisergreymon Figure-Rise Standard Amplified Model Kit
BANDAI SPIRITS$76.6564 rev
Ichibansho Figure - Digimon - Omnimon (Clash of Light and Darkness) Collectible Statue
Ichibansho Figure$65.1232 rev
Ichibansho Figure - Digimon - Agumon & Gabumon (Clash of Light and Darkness) Collectible Statue
Ichibansho Figure$31.4032 rev
Trending
90-day click momentumIchibansho Figure - Digimon - Omnimon (Clash of Light and Darkness) Collectible Statue
Ichibansho Figure$65.124.9★
Ichibansho Figure - Digimon - Agumon & Gabumon (Clash of Light and Darkness) Collectible Statue
Ichibansho Figure$31.404.9★
Banpresto - Digimon Adventure - Tailmon Sofvimates Figure
Banpresto$29.075.0★
Ichibansho Figure - Digimon - Imperialdramon: Paladin Mode (Clash of Light and Darkness) Collectible Statue
Ichibansho Figure$65.274.9★
Bandai Namco - Digmon - MagnaAngemon Shodo 3.5 inch inch Action Figure
Bandai Namco$14.444.6★
What buyers say about digimon figure
What buyers praise and complain about, mined from review topics.What buyers love
“Appearance is well done”
“Fun little figure”
“Great design”
“Excellent addition to the collection”
“It was her favorite gift”
“A must have for beginner builders”
“decent size”
“has great detail, great posebility, and its sturdy”
“As shown in picture”
“A classic expanded”
What buyers complain about
“feels like it could break easily”
“The arms come off a bit easy”
“bigger than expected”
“This was one of the most fun models I have built my only complaint is was the cape felt impossible to put together”
“Loose pieces”
“These Yugioh model kits are a bit runty for the exorbitant price tag”
“they are so heavy they start to fall off. the wings especially.”
“had to glue some pieces into their slots which is not ideal”
Top return reasons
Common questions
- Is digimon figure profitable to sell on Amazon United States?
- The niche generates $126K/yr across 41 tracked products. 5 of 11 products launched in the last 360 days are still selling. 90-day search growth is -12.5%. Flapen's verdict: Skip it (46/100).
- How competitive is the digimon figure niche?
- 11 brands and 137 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in digimon figure?
- Top complaints mined from reviews: Durability, Grip, Size-Overall. The return rate is 1.0%.
- When does demand for digimon figure peak?
- Demand peaks in Jan–Feb; the busiest month runs 3.0× the quietest.
- What does it cost to enter the digimon figure niche?
- Listings span $10.31–$209.15; the average listing price is $62.74 (sweet spot $15–$100). The average incumbent carries 337 reviews — the moat a new listing must climb.