Diecast
FailBuyers convert on only 0.6% of searches, so Diecast is a Fail.
- Flapen Score
- 48 / 100Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 4648
- Market size
- $58K/yr441K searches / yr
- 90-day growth
- -5.8%search demand this quarter
- Competition
- 29%top-5 click share · 33 brands · 243 sellers
Flapen Score
Diecast against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Diecast is stronger. Inside it, weaker.
Market
The Diecast market on Amazon at a glance
Shoppers on Amazon United States searched for Diecast 441K times last year and spent an estimated $58K. The top 5 brands take 62% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 441K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.
- Searches, last 12 months
- 441K
- Growth, 90 days vs prior 90
- -5.8%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $58Ka year
- Peak month
- December2.8× the quietest month
- Top search term
- diecast71K searches a year
02 · Price
A sale here is worth $22.26.
Listings sell for $22.26 on average, from $7.88 to $83.75. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $22.26 that is $0 to $2K a year per listing.
- Average price
- $22.26inside the $15 to $100 sweet spot
- Price range
- $7.88–$83.75
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #806 within Model & Hobby Building. It carries 5,117 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 3.7%
- Average rank
- #806in Model & Hobby Building
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 5,117per listing
- Listings tracked
- 76
04 · Newcomers
4 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Diecast products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
KiNSMART - 1967 Ford Shelby Mustang GT500 1:38 Scale 5 Die Cast Metal Model Toy Muscle Car (Blue)
- Price
- $12.69
- Rating
- 4.6/5
- Reviews
- 3,680
- Age
- 11y ago

Jada Toys Fast & Furious Brians 2002 Nissan Skyline R34 Die-cast Car 1:24 Scale Silver & Blue
- Price
- $26.90
- Rating
- 4.7/5
- Reviews
- 608
- Age
- 8y ago

KiNSMART 2010 Porsche 911 GT2 RS Aqua Blue 1/36 Scale Diecast Metal Model Toy Sports Car
- Price
- $9.45
- Rating
- 4.7/5
- Reviews
- 1,205
- Age
- 10y ago

BDTCTK 1/32 Rolls-Royce Phantom Model Car Zinc Alloy Pull Back Toy car with Sound and Light for Kids Boy Girl Gift (Black)
- Price
- $19.44
- Rating
- 4.6/5
- Reviews
- 639
- Age
- 4y ago

4 Pack Toy Cars 1/36 Metal Diecast Cars Toy with Opening Doors Kid Pull Back Cars Toys Set Boy Toy Car for Age 3 4 5 6 7 8 9 10 11 12
- Price
- $20.94
- Rating
- 4.6/5
- Reviews
- 137
- Age
- 9mo ago
Trending
estimated 90-day click momentum
TeeUnion Im Not Old Im Classic Funny Car Graphic T-Shirt for Men Black
- Price
- $15.11
- Rating
- 4.7/5
- Reviews
- 58
- Age
- 1y ago

Hot Wheels 10-Pack of Toy Race Cars (Styles May Vary)
- Price
- $15.86
- Rating
- 4.7/5
- Reviews
- 4,542
- Age
- 2y ago

KiNSMART 1957 Chevy Bel Air Coupe 1:40 Scale 5 Die Cast Metal Classic Toy Car (Blue)
- Price
- $8.48
- Rating
- 4.7/5
- Reviews
- 5,574
- Age
- 11y ago

LUCKY DIE CAST Shelby 1968 GT-500KR 1:18 Diecast Model Car - King of The Road Opening Doors Steering Linkage | Premium Gift Box Man Cave Decor | Ages 14+ Green
- Price
- $83.75
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 10mo ago

4 Pack Toy Cars 1/36 Metal Diecast Cars Toy with Opening Doors Kid Pull Back Cars Toys Set Boy Toy Car for Age 3 4 5 6 7 8 9 10 11 12
- Price
- $20.94
- Rating
- 4.6/5
- Reviews
- 137
- Age
- 9mo ago
Newest
by launch date
4 Pack Toy Cars 1/36 Metal Diecast Cars Toy with Opening Doors Kid Pull Back Cars Toys Set Boy Toy Car for Age 3 4 5 6 7 8 9 10 11 12
- Price
- $20.94
- Rating
- 4.6/5
- Reviews
- 137
- Age
- 9mo ago

LUCKY DIE CAST Shelby 1968 GT-500KR 1:18 Diecast Model Car - King of The Road Opening Doors Steering Linkage | Premium Gift Box Man Cave Decor | Ages 14+ Green
- Price
- $83.75
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 10mo ago

FRJV Car Toys for Boys 1 32 Diecast Cars Collectibles Car Model Kit Metal Toy Car for Boys and Girls Pull Back Cars with Lights and Sounds Cars for Kids Ages 3-5Black
- Price
- $18.63
- Rating
- 4.5/5
- Reviews
- 61
- Age
- 1y ago

Yewkou 1:64 Scale Die-Cast Metal Toy Cars 12-Pack Vehicles Set Includes Pickup Racing Cars Sports Cars for Display or Play Great Gift for Kids Age 3 Years and Up (12 Pack)
- Price
- $12.87
- Rating
- 4.3/5
- Reviews
- 153
- Age
- 1y ago

TeeUnion Im Not Old Im Classic Funny Car Graphic T-Shirt for Men Black
- Price
- $15.11
- Rating
- 4.7/5
- Reviews
- 58
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.
Brands
33 rising
Sellers
243
Est. top-5 brand share
62%
Top 20: 91%
Est. top-5 click share
29%
Top 20: 57%
Open market
35%
- KiNSMART33%
- Jada14%
- Hot Wheels8%
- Maisto4%
- BDTCTK4%
- FRJV3%
Demand
Diecast search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
Search terms
Top Diecast search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- diecast71K/yr
- carros de coleccion57K/yr
- die cast model cars51K/yr
- diecast model cars45K/yr
- collectible cars26K/yr
- die cast24K/yr
- classic car20K/yr
- car collectibles18K/yr
- 1 32 diecast cars16K/yr
- 1/32 diecast cars17K/yr
Reviews and returns
What reviews say buyers love and hate about Diecast
We read the reviews and the return reasons for every product selling here.
“not size I expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Diecast questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









