Is diamond painting wax profitable to sell on Amazon United States?

The niche generates $165K/yr across 19 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -25.8%. Flapen's verdict: Skip it (46/100).

How competitive is the diamond painting wax niche?

14 brands and 16 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in diamond painting wax?

Top complaints mined from reviews: Adhesion/Stickiness, Ease Of Use, Quality-Overall. The return rate is 0.7%.

When does demand for diamond painting wax peak?

Demand peaks in Jan–Feb; the busiest month runs 2.0× the quietest.

What does it cost to enter the diamond painting wax niche?

Listings span $4.37–$9.95; the average listing price is $6.62 (sweet spot $15–$100). The average incumbent carries 750 reviews — the moat a new listing must climb.

diamond painting wax

Skip it

Prices mostly outside the sweet spot ($4.37–$9.95) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great9.9%

search→purchase rate — share of searches ending in a sale

Review moat

Good750.16

avg incumbent reviews — the moat a new listing must climb

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$165K

$165K/yr · 252K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Bad$6.62

avg listing price — sweet spot $15–$100

Growth

Bad-25.8%

90-day search growth — must beat 0% to launch

Price range

Bad$4.37–$9.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, diamond painting wax is a $165K/yr Amazon United States market (252K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 46/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

diamond painting wax market data

Units sold / yr: 25K–30K; avg 750–1,000/product
Revenue / yr: $166K–$199K; units × avg price
Conversion rate: 9.9%
Avg BSR: #132
Page quality: 0%
Prime: 100%
Sponsored: 74%
Out of stock: 8.3%
Avg brand age: 25 months
Avg seller age: 198 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

26%

SYWHXY19%
BinarySky17%
Ftimda12%
FEBSNOW12%
JINJINANV8%
Phinus7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -25.8% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 2.0×

Open Trend

Top diamond painting wax search terms

diamond art wax95K/yr -22.0%8.4% conv.
diamond painting wax50K/yr -25.3%6.9% conv.
wax for diamond art23K/yr -29.1%10.0% conv.
diamond art wax refills22K/yr -31.6%9.4% conv.
diamond painting wax pads11K/yr -18.0%8.2% conv.
wax for diamond painting10K/yr -28.4%10.3% conv.
diamond art sticky pads9K/yr -22.7%8.9% conv.
diamond art glue wax9K/yr -44.3%10.8% conv.
bedazzling wax3K/yr +45.4%8.0% conv.
diamond art accessories wax6K/yr -34.9%7.5% conv.

All search terms

Top diamond painting wax products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

20PCS Diamond Art Wax Refills Red Glue Diamond Art Wax with 10 Clay Storage Box for 3D Painting Embroidery Accessories

SYWHXY$6.994.7★1,786 rev

Ftimda 90Pcs Diamond Art Wax: Completes 40+ Diamond Art Projects - Strong Adhesion Smooth Gem Placement - Premium Diamond Dotz Accessories for Family Handicraft Activities & Personal Leisure Time

Ftimda$6.464.7★453 rev

FEBSNOW Painting Glue Clay DIY Diamond Embroidery Wax Tool Set (Red 60 pcs)

FEBSNOW$6.004.7★4,949 rev

60 Pcs Painting Glue Clay Wax for DIY Diamonds Art Painting 2x2cm Red

BinarySky$4.784.7★394 rev

12 Pack Diamond Art Wax for Diamond Painting Accessories Strong Stickiness Diamond Art Wax Refills Round Putty Clay Glue for Diamond Art Kits for Adults Dotz Accessories Supplies

JINJINANV$5.084.5★195 rev

Newest

by launch date

168Pcs Diamond Art Wax Refills Colorful Glue Clay Painting Wax with Storage Box for DIY Diamond Art Dots Embroidery Accessories Tool Set 0.8 X 0.8 Inches (4 Colors)

VYNFLICK$9.954 rev

4mo ago

Phinus Diamond Art Wax 100 PCS 5 Different Colors DIY Diamond Painting Wax with Storage Box for Adults and Kids 2x2 cm Glue Wax for Diamond Art Painting

Phinus$6.1342 rev

5mo ago

ForeverYoung Diamond Painting Putty Long-Lasting Stickiness Diamond Art Putty Scientifically Formulated Clay Glue Wax for Diamond Art Accessories and Tools (15g x 6)

forever young$9.13259 rev

9mo ago

forever young Diamond Painting Putty Long-Lasting Stickiness Diamond Art Putty Scientifically Formulated Clay Glue Wax for Diamond Art Accessories and Tools (30g x 4)

forever young$9.18259 rev

9mo ago

Diamond Painting Wax Refills 30 Pcs with Storage Box 10 Pack Diamond Art Wax Clay for Diamond Painting Pens and DIY Craft Tools Accessories

FOJOO$6.0453 rev

10mo ago

What buyers say about diamond painting wax

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money14%

“Great deal”

Quality-Overall14%

“great wax and better than what came with my kit”

Adhesion/Stickiness10%

“Nice and sticky”

Ease Of Use9%

“Easy to use”

Color7%

“Cute colors”

Advertised Vs Actual Product6%

“works as said”

Efficiency6%

“Wax works good”

Durability6%

“it wouldnt break”

Paint Quality4%

“Works wonderful for my diamond painting”

Storage Capacity2%

“Storage capacity good”

What buyers complain about

Adhesion/Stickiness32%

“Not as sticky”

Ease Of Use13%

“Hard to use”

Quality-Overall8%

“Not as good as I thought it would be”

Functionality-Overall7%

“It doesn't work”

Hard Feel4%

“hard product”

Instructions/User Manual/Troubleshooting3%

“No directions”

Product Condition3%

“Received used product with the tool piece missing”

Ease Of Cleaning3%

“Too hard to clean up edges”

Durability2%

“The container broke on one side right away”

Value For Money2%

“Not worth the money”

Top return reasons

Adhesion/Stickiness39%

Functionality-Overall20%

Advertised Vs Actual Product8%

Defective Material/Parts6%

Ease Of Use4%

Moist/Dry4%

Product Condition4%

Paint Quality2%