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Diamond Painting Trays

Fail

Demand is soft, at -10.7% this quarter, so Diamond Painting Trays is a Fail.

Flapen Score
48
48 / 100
Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 46
Market size
$162K/yr231K searches / yr
90-day growth
-10.7%search demand this quarter
Competition
58%top-5 click share · 18 brands · 20 sellers

Flapen Score

Diamond Painting Trays against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Diamond Painting Trays is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Diamond Painting Trays market on Amazon at a glance

Shoppers on Amazon United States searched for Diamond Painting Trays 231K times last year and spent an estimated $162K. The top 5 brands take 64% of clicks. Demand peaks in Jan–Feb. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 231K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $162K a year.

Searches, last 12 months
231K
Growth, 90 days vs prior 90
-10.7%
Conversion, latest week
5.9%
Market size, estimated
$162Ka year
Peak month
January1.8× the quietest month
Top search term
rhinestone tray63K searches a year

02 · Price

A sale here is worth $11.97.

Listings sell for $11.97 on average, from $4.58 to $29.74. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $11.97 that is $3K to $6K a year per listing.

Average price
$11.97under the $15 to $100 sweet spot
Price range
$4.58–$29.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #103 within Mosaic Making. It carries 942 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
7.9%
Average rank
#103in Mosaic Making
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
942per listing
Listings tracked
25

04 · Newcomers

5 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
5Amazon's first-year sales bar
Average brand age
30 months

Products

Top Diamond Painting Trays products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

20

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

58%

Top 20: 95%

Open market

29%

  • Brand 117%
  • Brand 214%
  • Brand 312%
  • Brand 411%
  • Brand 59%
  • Brand 67%

Demand

Diamond Painting Trays search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.8×

Search terms

Top Diamond Painting Trays search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rhinestone tray63K/yr
  • bedazzling tray21K/yr
  • diamond painting trays with lids25K/yr
  • bedazzle tray9K/yr
  • rhinestone tray for bedazzling5K/yr
  • rhinestone sorter11K/yr
  • diamond art tray organizer10K/yr
  • rhinestone trays9K/yr
  • diamond tray11K/yr
  • rhinestone sorting tray8K/yr

Reviews and returns

What reviews say buyers love and hate about Diamond Painting Trays

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Ease Of Use”
11%of negative reviews mention “Durability”
1.3%of orders come back
“Broken parts”
A buyer, on “Durability”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Diamond Painting Trays questions

Answered from the same tracked data.