Is diamond painting trays profitable to sell on Amazon United States?

The niche generates $162K/yr across 25 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is -10.7%. Flapen's verdict: Skip it (48/100).

How competitive is the diamond painting trays niche?

18 brands and 20 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in diamond painting trays?

Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.3%.

When does demand for diamond painting trays peak?

Demand peaks in Jan–Feb; the busiest month runs 1.8× the quietest.

What does it cost to enter the diamond painting trays niche?

Listings span $4.58–$29.74; the average listing price is $11.97 (sweet spot $15–$100). The average incumbent carries 942 reviews — the moat a new listing must climb.

diamond painting trays

Skip it

Soft demand (-10.7% this quarter) — this niche doesn't clear our bar today.

Returns

Great1.3%

return rate — above 5% kills the launch gate

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Review moat

Good941.6

avg incumbent reviews — the moat a new listing must climb

Price range

Good$4.58–$29.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$11.97

avg listing price — sweet spot $15–$100

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$162K

$162K/yr · 231K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-10.7%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, diamond painting trays is a $162K/yr Amazon United States market (231K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 48/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

diamond painting trays market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: $150K–$180K; units × avg price
Conversion rate: 5.9%
Avg BSR: #103
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 7.9%
Avg brand age: 30 months
Avg seller age: 196 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

58%

Top 20: 95%

Open market

29%

Ceemiaa17%
ARTDOT14%
LIGHT RAIN12%
FEBSNOW11%
forever young9%
SUTOKAKA7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.7% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 1.8×

Open Trend

Top diamond painting trays search terms

rhinestone tray63K/yr -12.2%6.5% conv.
bedazzling tray21K/yr +39.2%6.5% conv.
diamond painting trays with lids25K/yr -34.9%0.9% conv.
bedazzle tray9K/yr +6.1%8.5% conv.
rhinestone tray for bedazzling5K/yr +137.0%5.3% conv.
rhinestone sorter11K/yr -10.9%5.4% conv.
diamond art tray organizer10K/yr +0.7%1.2% conv.
rhinestone trays9K/yr -21.7%5.2% conv.
diamond tray11K/yr -37.9%2.5% conv.
rhinestone sorting tray8K/yr -10.8%4.5% conv.

All search terms

Top diamond painting trays products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

6 PCS Plastic Diamond Painting Bead Sorting Trays Durable Craft Accessories for DIY Diamond Art Nail Art & Phone Decoration

Ceemiaa$4.624.5★39 rev

ARTDOT 10-Piece Interlocking Diamond Art Trays Kits for Adults Stackable Diamond Painting Accessories and Tools

ARTDOT$7.574.6★6,329 rev

6PCS Plastic Diamond Art Painting Bead Sorting Trays (3.8 x 2.2 Inches) Accessories and Tools for DIY Crafts

FEBSNOW$6.474.6★1,665 rev

LIGHT RAIN Rhinestone Picker Tool - 2pcs Dual-head Bedazzling Pen with 4 Wax Tips 8pcs Clay Adjustable Precision Tweezers 1400pcs Rhinestones and 2pcs Organizer Tray Kit for Nail Art

LIGHT RAIN$10.074.6★349 rev

SUTOKAKA 6Pcs Rhinestone Diamond Painting Trays Jewelry Bead Picker Plate Gems Sorting Trays for DIY Coaster Art Crafts Nail Dotting Tools

SUTOKAKA$5.734.6★61 rev

Newest

by launch date

Macuezu Diamond Art Trays 6 Pcs White Bead Sorting Plastic Bead Organizer for Rhinestone Diamond Art Tools and Accessories for DIY Crafts

Macuezu$4.812 rev

4mo ago

SUTOKAKA 6Pcs Rhinestone Diamond Painting Trays Jewelry Bead Picker Plate Gems Sorting Trays for DIY Coaster Art Crafts Nail Dotting Tools

SUTOKAKA$5.7361 rev

8mo ago

YBUTVY Diamond Art Trays with Lids 45PCS Diamond Painting Trays with Lids Diamond Art Storage Gift Box Diamond Painting Accessories for Diamond Art Beads

YBUTVY$21.05150 rev

8mo ago

6 PCS Plastic Diamond Painting Bead Sorting Trays Durable Craft Accessories for DIY Diamond Art Nail Art & Phone Decoration

Ceemiaa$4.6239 rev

10mo ago

YBUTVY Diamond Art Trays with Lids 30PCS Diamond Painting Trays with Lids Diamond Painting Storage Diamond Painting Accessories for Diamond Art Beads (1 Pack)

YBUTVY$17.85571 rev

11mo ago

What buyers say about diamond painting trays

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use21%

“Ease of use”

Quality-Overall13%

“Quality trays”

Storage Capacity10%

“Great storage”

Value For Money7%

“Great purchase for the money”

Advertised Vs Actual Product6%

“As advertised”

Size-Overall5%

“Theyre also a nice size”

Color4%

“Beautiful color”

Strength3%

“Very nice very sturdy great trays”

Efficiency3%

“Works well laying down on the table”

Design-Overall3%

“The design is cute”

What buyers complain about

Durability11%

“Broken parts”

Quality-Overall10%

“Cheaply made”

Size-Overall8%

“It just needs the holes to be a hair bigger”

Ease Of Use7%

“Very hard to open”

Strength5%

“Not as strong”

Adhesion/Stickiness5%

“No adhesive whatsoever”

Defective Material/Parts4%

“Several of the wax tips came broken”

Functionality-Overall3%

“Don't work good”

Thickness2%

“Not deep enough”

Locking Mechanism2%

“latches don't latch”

Top return reasons

Size-Overall29%

Defective Material/Parts12%

Advertised Vs Actual Product10%

Functionality-Overall9%

Quality-Overall5%

Strength5%

Ease Of Use4%

Value For Money3%

Adhesion/Stickiness3%

Locking Mechanism3%

Common questions

Is diamond painting trays profitable to sell on Amazon United States?: The niche generates $162K/yr across 25 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is -10.7%. Flapen's verdict: Skip it (48/100).
How competitive is the diamond painting trays niche?: 18 brands and 20 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in diamond painting trays?: Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.3%.
When does demand for diamond painting trays peak?: Demand peaks in Jan–Feb; the busiest month runs 1.8× the quietest.
What does it cost to enter the diamond painting trays niche?: Listings span $4.58–$29.74; the average listing price is $11.97 (sweet spot $15–$100). The average incumbent carries 942 reviews — the moat a new listing must climb.