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Diamond Painting Pen

Maybe

Shoppers spend an estimated $2.3M a year here. But demand is soft, at -34.8% this quarter, so Diamond Painting Pen is a Maybe.

Flapen Score
62
62 / 100
Top 2% of 4,656 Arts, Crafts & Sewing niches · +16 vs the category median of 46
Market size
$2.3M/yr4.2M searches / yr
90-day growth
-34.8%search demand this quarter
Competition
27%top-5 click share · 47 brands · 54 sellers

Flapen Score

Diamond Painting Pen against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Diamond Painting Pen is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Diamond Painting Pen market on Amazon at a glance

Shoppers on Amazon United States searched for Diamond Painting Pen 4.2M times last year and spent an estimated $2.3M. The top 5 brands take 46% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 4.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -34.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.3M a year.

Searches, last 12 months
4.2M
Growth, 90 days vs prior 90
-34.8%
Conversion, latest week
3.6%
Market size, estimated
$2.3Ma year
Peak month
January3.3× the quietest month
Top search term
diamond art storage1.0M searches a year

02 · Price

A sale here is worth $15.09.

Listings sell for $15.09 on average, from $5.21 to $37.97. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 1,500 to 2,000 of them. At $15.09 that is $23K to $30K a year per listing.

Average price
$15.09inside the $15 to $100 sweet spot
Price range
$5.21–$37.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
1,500–2,000
Revenue per listing a year
$23K–$30K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #72 within Mosaic Making. It carries 4,170 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
2.9%
Average rank
#72in Mosaic Making
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
4,170per listing
Listings tracked
74

04 · Newcomers

18 of last year's 24 launches cleared the first-year sales bar.

24 products launched here in the last 12 months. 18 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
24
Successful launches
18Amazon's first-year sales bar
Average brand age
28 months

Products

Top Diamond Painting Pen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

47 falling

Sellers

54

Top-5 brand share

46%

Top 20: 82%

Top-5 click share

27%

Top 20: 60%

Open market

50%

  • Brand 126%
  • Brand 26%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Diamond Painting Pen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 3.3×

Search terms

Top Diamond Painting Pen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • diamond art storage1.0M/yr
  • diamond art pen353K/yr
  • diamond art pens662K/yr
  • diamond painting pen380K/yr
  • diamond painting storage364K/yr
  • diamond painting tools280K/yr
  • diamond art trays176K/yr
  • diamond art storage containers126K/yr
  • diamond art tray102K/yr
  • diamond painting pens88K/yr

Reviews and returns

What reviews say buyers love and hate about Diamond Painting Pen

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Ease Of Use”
10%of negative reviews mention “Durability”
1.5%of orders come back
“Falls Apart”
A buyer, on “Durability”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Diamond Painting Pen questions

Answered from the same tracked data.