Is diamond painting packs profitable to sell on Amazon United States?

The niche generates $50K/yr across 171 tracked products. 26 of 58 products launched in the last 360 days are still selling. 90-day search growth is -28.2%. Flapen's verdict: Worth a look (52/100).

How competitive is the diamond painting packs niche?

119 brands and 131 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 17% of demand.

What do buyers complain about in diamond painting packs?

Top complaints mined from reviews: Color, Adhesion/Stickiness, Size-Overall. The return rate is 0.7%.

When does demand for diamond painting packs peak?

Demand peaks in Jan–Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the diamond painting packs niche?

Listings span $4.84–$46.95; the average listing price is $15.25 (sweet spot $15–$100). The average incumbent carries 1,313 reviews — the moat a new listing must climb.

diamond painting packs

Worth a look

Shows no brand lock-in (top 5 brands take 17% of clicks), but soft demand (-28.2% this quarter) keeps it on the watch list.

Brand share

Incredible17%

top-5 brand share — no brand owns this niche

Competition

Incredible14%

top-5 click share — an open shelf

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great$15.25

avg listing price — sweet spot $15–$100

Price range

Great$4.84–$46.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,312.58

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$50K

$50K/yr · 324K searches

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-28.2%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, diamond painting packs is a $50K/yr Amazon United States market (324K searches/yr). The top 5 brands hold 17% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

diamond painting packs market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: $92K–$122K; units × avg price
Conversion rate: 1.0%
Avg BSR: #576
Page quality: 0%
Prime: 98%
Sponsored: 95%
Out of stock: 6.6%
Avg brand age: 22 months
Avg seller age: 182 days

Competition & brand share

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

Brands

119 falling

Sellers

131

Top-5 brand share

17%

Top 20: 48%

Top-5 click share

14%

Top 20: 37%

Open market

80%

5DDIYART4%
Ycydilirab4%
GOUOYANA4%
ZQEATRY3%
CHWGLFGG3%
Ausanrl3%

Demand & seasonality

Weekly Amazon search volume, last 92 weeks — -28.2% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 2.0×

Open Trend

Top diamond painting packs search terms

cute diamond art45K/yr -27.6%0.5% conv.
gem by number31K/yr -20.0%1.5% conv.
diamond painting packs30K/yr -21.6%0.6% conv.
cute diamond painting31K/yr -38.5%0.4% conv.
diamond art bulk17K/yr +2.8%2.1% conv.
diamond art for teens31K/yr -27.0%1.6% conv.
rhinestone painting17K/yr -36.6%0.3% conv.
diamond art accessories kit25K/yr -56.1%1.4% conv.
diamond painting multipack13K/yr -20.3%0.6% conv.
rhinestone painting kit12K/yr -25.4%0.8% conv.

All search terms

Top diamond painting packs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ycydilirab 6 Pack Diamond Art Kits for Adults Cocktail 5D Diamond Painting Kits for Adults Beginner DIY Gem Painting Perfect for Gifts and Home Wall Decor 10x12inch

Ycydilirab$16.534.6★417 rev

ZQEATRY Sea Turtle Animal Special Shape Diamond Art Kits for Adults 5D Diamond Painting Kits for Beginner DIY Diamond Crystal Rhinestones Painting Kits for Home Wall Decor Gift 11.8 X 11.8inch

ZQEATRY$7.834.7★1,346 rev

Ausanrl Hydrangea Diamond Painting Kits for Adults-Flowers Diamond Art Kits for Adults 5D Diamond Painting Flowers DIY Full Drill Diamond Painting Flower Gem Art and Crafts 12x16inch

Ausanrl$7.464.4★1,822 rev

GOUOYANA Diamond Art Kits for Adults - 3 piece Full Drill Landscape Diamond Painting Kits for Beginners DIY Full Rhinestone 5D Diamond dots (Gemstone Craft) Home Wall Decoration (12x16 inch)

GOUOYANA$14.924.5★111 rev

TINY FUN 12 Pack Diamond Painting Kits for Adults 5D Diamond Art Kit Paint by Number for Beginners DIY Paint with Round Full Drill Diamonds Paintings Gem Art for Home Wall Decor Gift (12X16 Inch

TINY FUN$26.354.7★2,699 rev

Newest

by launch date

DAZZLEDOTS Diamond Art Kits for Adults Pink Book Shop Diamond Painting Kits for Adults Beginners DIY Diamond Dots Bookstore 5D Full Round Drill Gem Art Painting Kits for Home Wall Decor 12x16 inch

DAZZLEDOTS$8.88124 rev

6mo ago

XUNLURY Ocean Beach Diamond Art Kits 4 Pack 10x11.8 Inch Beach House Room Decor Tropical Coastal Ocean Oyster Palm Tree Nautical Sailboat DIY Diamond Gem Painting Art Kits for Kids Adults Beginners

XUNLURY$21.4913 rev

7mo ago

Eterkosu Pink Shop Diamond Art Painting Kits for Adults - DIY City Scenery 5D Paint with Diamonds Gem Art Painting Kits DIY Round Full Drill Diamond Dots Paintings Adult Crafts

Eterkosu$9.42423 rev

8mo ago

12 Pack Diamond Art Kits for Adults Sunset Landscape 5D Diamond Painting for Adult Beginners DIY Full Drill Round Gem Painting Dot Art Sets Home Wall Decor 9.8x13.8 Inch

5DDIYART$19.18136 rev

9mo ago

12 Pack Diamond Painting Kits for Adults Moon Landscape 5D Diamond Art for Adult Beginners Bulk DIY Full Drill Round Gem Paintings Dot Art Sets Home Wall Decor 9.8x13.8 Inch

5DDIYART$21.04196 rev

9mo ago

What buyers say about diamond painting packs

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Very nice quality set”

Color10%

“Colors are beautiful”

Ease Of Use10%

“Easy to handle”

Fun/Entertainment Experience9%

“Colorful and fun”

Value For Money8%

“Great Deal”

Advertised Vs Actual Product7%

“As advertised”

Gifting Purpose4%

“Cute Gift”

Adhesion/Stickiness4%

“Sticks well”

Design-Overall4%

“Beautiful design”

Size-Overall3%

“its small like I wanted it great”

What buyers complain about

Color13%

“Colors are off”

Adhesion/Stickiness10%

“Poor adhesive”

Size-Overall9%

“Not large enough”

Quality-Overall7%

“I think it was a quality control issue more than anything”

Advertised Vs Actual Product7%

“not an accurate description”

Ease Of Use5%

“Somewhat difficult to open”

Smell3%

“Strong chemical smell”

Instructions/User Manual/Troubleshooting2%

“Directions are tiny”

Durability2%

“Broke immediately”

Value For Money2%

“These products look as cheap as the price it not a deal its a disappointment”

Top return reasons

Size-Overall38%

Advertised Vs Actual Product11%

Adhesion/Stickiness8%

Color6%

Value For Money5%

Defective Material/Parts5%

Quality-Overall4%

Functionality-Overall3%

Material Quality2%

Smell1%

Common questions

Is diamond painting packs profitable to sell on Amazon United States?: The niche generates $50K/yr across 171 tracked products. 26 of 58 products launched in the last 360 days are still selling. 90-day search growth is -28.2%. Flapen's verdict: Worth a look (52/100).
How competitive is the diamond painting packs niche?: 119 brands and 131 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 17% of demand.
What do buyers complain about in diamond painting packs?: Top complaints mined from reviews: Color, Adhesion/Stickiness, Size-Overall. The return rate is 0.7%.
When does demand for diamond painting packs peak?: Demand peaks in Jan–Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the diamond painting packs niche?: Listings span $4.84–$46.95; the average listing price is $15.25 (sweet spot $15–$100). The average incumbent carries 1,313 reviews — the moat a new listing must climb.