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Diamond Art Putty

Fail

The top 5 brands take 96% of clicks, so Diamond Art Putty is a Fail.

Flapen Score
49
49 / 100
Top 34% of 4,656 Arts, Crafts & Sewing niches · +3 vs the category median of 46
Market size
$187K/yr340K searches / yr
90-day growth
-16.6%search demand this quarter
Competition
59%top-5 click share · 8 brands · 21 sellers

Flapen Score

Diamond Art Putty against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Diamond Art Putty is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Diamond Art Putty market on Amazon at a glance

Shoppers on Amazon United States searched for Diamond Art Putty 340K times last year and spent an estimated $187K. The top 5 brands take 96% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 340K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $187K a year.

Searches, last 12 months
340K
Growth, 90 days vs prior 90
-16.6%
Conversion, latest week
3.6%
Market size, estimated
$187Ka year
Top search term
forever young diamond painting65K searches a year

02 · Price

A sale here is worth $15.29.

Listings sell for $15.29 on average, from $2.58 to $54.89. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $15.29 that is $4K to $8K a year per listing.

Average price
$15.29inside the $15 to $100 sweet spot
Price range
$2.58–$54.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #213 within Mosaic Making. It carries 616 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
5.0%
Average rank
#213in Mosaic Making
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
616per listing
Listings tracked
28

04 · Newcomers

11 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
11Amazon's first-year sales bar
Average brand age
28 months

Products

Top Diamond Art Putty products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

21

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

59%

Top 20: 90%

Open market

2%

  • Brand 173%
  • Brand 214%
  • Brand 35%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (2 brands, 2%)

Demand

Diamond Art Putty search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '26JanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5× · 6 of 12 months tracked

Search terms

Top Diamond Art Putty search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • forever young diamond painting65K/yr
  • diamond art putty69K/yr
  • forever young38K/yr
  • diamond painting putty43K/yr
  • diamond painting ruler27K/yr
  • diamond art ruler27K/yr
  • putty for diamond painting12K/yr
  • forever young diamond art11K/yr
  • diamond art ruler for round drill7K/yr
  • alien putty6K/yr

Reviews and returns

What reviews say buyers love and hate about Diamond Art Putty

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Ease Of Use”
17%of negative reviews mention “Adhesion/Stickiness”
0.7%of orders come back
“Poor adhesive”
A buyer, on “Adhesion/Stickiness”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Diamond Art Putty questions

Answered from the same tracked data.