diamond art putty
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$15.29avg listing price — sweet spot $15–$100
Price range
Great$2.58–$54.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good615.64avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Okay$187K$187K/yr · 340K searches
Growth
Bad-16.6%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, diamond art putty is a $187K/yr Amazon United States market (340K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 49/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
diamond art putty market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- $191K–$229K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #213
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 5.0%
- Avg brand age
- 28 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
21
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
59%
Top 20: 90%
Open market
2%
- forever young73%
- ARTDOT14%
- ZDDPDJ5%
- LEIYULY2%
- Aphumedc1%
- Generic1%
- Open — no brand owns it (2 brands, 2%)
Demand
Weekly Amazon search volume, last 27 weeks — -16.6% search growth over the last 90 days.Top diamond art putty search terms
- forever young diamond painting65K/yr
- diamond art putty69K/yr
- forever young38K/yr
- diamond painting putty43K/yr
- diamond painting ruler27K/yr
- diamond art ruler27K/yr
- putty for diamond painting12K/yr
- forever young diamond art11K/yr
- diamond art ruler for round drill7K/yr
- alien putty6K/yr
Top diamond art putty products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ForeverYoung Diamond Painting Putty Long-Lasting Stickiness Diamond Art Putty Scientifically Formulated Clay Glue Wax for Diamond Art Accessories and Tools (15g x 6)
forever young$9.134.2★259 rev
Foreveryoung Diamond Painting Zigzag Rulers 9 PCS Diamond Art Tools and Accessories for Beginners Fits Square Kits for Adults Keeps Drills Aligned
forever young$8.394.0★182 rev
ARTDOT Enduring Stickiness Putty Wax for Diamond Art Kits for Adults Strong Stickiness Clay Glue with Slide Storage Box for Diamond Painting Accessories and Tools
ARTDOT$7.484.0★1,966 rev
forever young 45pcs Diamond Painting Storage Containers Trays Diamond Art Accessories Diamond Painting Trays with Lids 2-in-1 Storage Bead Storage & Line-Up Box Package
forever young$29.744.7★705 rev
Foreveryoung Minigem Small Diamond Art Kits for Beginners 12Pcs Square Drill Diamond Painting Kits for Adults 3-Hour Painting Postcard-Style Mini Diamond Art Kits for Adults 5x7 Inch (Twelve Months)
forever young$22.014.1★286 rev
Newest
by launch date
Foreveryoung Reusable Diamond Art Release Section Frame Film 30 PCS Non-Stick Release Paper for Diamond Painting Lovers 10 10 cm Diamond Art Accessories and Tools for Sectioning Gradient Rainbow
forever young$9.2351 rev
ForeverYoung All-in-One Diamond Art Storage Bag with Separate Sections for 7-Inch Small Diamond Art Kits Portable & Travel-Friendly Diamond Painting Accessories and Tools for Lovers (Bag Only)
forever young$19.7328 rev
ForeverYoung Stainless Steel Diamond Painting Pen Tips Kit Unbreakable Shape-Stable Thin Diamond Art Accessories and Tools Multi-Size Drill Placement Includes Pen and Three Drill Tips (1&4&8)
forever young$26.7956 rev
ForeverYoung 3-in-1 Diamond Art Tray Set Diamond Art Storage Containers Tray & Rack All-in-One with Top Tool Storage & Anti-Tip Stability Diamond Painting Accessories and Tools (3 Packs 60 PCS)
forever young$54.8949 rev
ForeverYoung 3-in-1 Diamond Art Tray Set Diamond Art Storage Containers Tray & Rack All-in-One with Top Tool Storage & Anti-Tip Stability Diamond Painting Accessories and Tools (2 Packs 40 PCS)
forever young$36.1049 rev
Trending
90-day click momentumForeverYoung All-in-One Diamond Art Storage Bag with Separate Sections for 7-Inch Small Diamond Art Kits Portable & Travel-Friendly Diamond Painting Accessories and Tools for Lovers (Bag Only)
forever young$19.734.3★
Foreveryoung Reusable Diamond Art Release Section Frame Film 30 PCS Non-Stick Release Paper for Diamond Painting Lovers 10 10 cm Diamond Art Accessories and Tools for Sectioning Gradient Rainbow
forever young$9.234.9★
ForeverYoung 3-in-1 Diamond Art Tray Set Diamond Art Storage Containers Tray & Rack All-in-One with Top Tool Storage & Anti-Tip Stability Diamond Painting Accessories and Tools (3 Packs 60 PCS)
forever young$54.894.8★
ForeverYoung Stainless Steel Diamond Painting Pen Tips Kit Unbreakable Shape-Stable Thin Diamond Art Accessories and Tools Multi-Size Drill Placement Includes Pen and Three Drill Tips (1&4&8)
forever young$26.794.5★
forever young Minigem Diamond Art Kits for Beginners 6 Pcs Tea Time Cottage Resin Square Diamond Painting Kits for Adults 2-Hour Canvas Small Diamond Art Kits for Adults (5x7 Inch)
forever young$20.484.2★
What buyers say about diamond art putty
What buyers praise and complain about, mined from review topics.What buyers love
“easy to handle”
“This product performs exceptionally well”
“cheap price”
“it wouldnt break”
“Very nice storage system”
“Works as advertised”
“it fits PERFECT”
“Sticks well”
“Works GREAT”
“the colors are bright”
What buyers complain about
“Poor adhesive”
“Hard to use”
“doesnt work properly”
“Squares too small”
“Garbage”
“cheaper price”
“Breakable”
“They are super flimsy”
“it took a chip of paint off my wall when removing”
“having to pick similiar colors sucks”
Top return reasons
Common questions
- Is diamond art putty profitable to sell on Amazon United States?
- The niche generates $187K/yr across 28 tracked products. 11 of 14 products launched in the last 360 days are still selling. 90-day search growth is -16.6%. Flapen's verdict: Skip it (49/100).
- How competitive is the diamond art putty niche?
- 8 brands and 21 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in diamond art putty?
- Top complaints mined from reviews: Adhesion/Stickiness, Ease Of Use, Functionality-Overall. The return rate is 0.7%.
- What does it cost to enter the diamond art putty niche?
- Listings span $2.58–$54.89; the average listing price is $15.29 (sweet spot $15–$100). The average incumbent carries 616 reviews — the moat a new listing must climb.