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Diamond Art Ornament Kits

Fail

Demand is soft, at -50.8% this quarter, so Diamond Art Ornament Kits is a Fail.

Flapen Score
37
37 / 100
Ranks 3,964 of 4,656 Arts, Crafts & Sewing niches · −9 vs the category median of 46
Market size
$5K/yr44K searches / yr
90-day growth
-50.8%search demand this quarter
Competition
54%top-5 click share · 12 brands · 15 sellers

Flapen Score

Diamond Art Ornament Kits against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Diamond Art Ornament Kits is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Diamond Art Ornament Kits market on Amazon at a glance

Shoppers on Amazon United States searched for Diamond Art Ornament Kits 44K times last year and spent an estimated $5K. The top 5 brands take 66% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -50.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-50.8%
Conversion, latest week
0.8%
Market size, estimated
$5Ka year
Top search term
snowman diamond painting9K searches a year

02 · Price

A sale here is worth $14.12.

Listings sell for $14.12 on average, from $6.79 to $19.09. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $14.12 that is $0 to $1K a year per listing.

Average price
$14.12under the $15 to $100 sweet spot
Price range
$6.79–$19.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 32.3% of listings are out of stock. The average listing ranks #2,882 within Mosaic Making. It carries 151 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
32.3%
Average rank
#2,882in Mosaic Making
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
151per listing
Listings tracked
14

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
21 months

Products

Top Diamond Art Ornament Kits products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

15

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

27%

  • Brand 125%
  • Brand 213%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 67%

Demand

Diamond Art Ornament Kits search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '26DecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 8.5× · 7 of 12 months tracked

Search terms

Top Diamond Art Ornament Kits search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • snowman diamond painting9K/yr
  • diamond dot christmas ornaments8K/yr
  • diamond dotz christmas ornaments5K/yr
  • diamond art ornament kits15K/yr
  • diamond art ornaments christmas8K/yr

Reviews and returns

What reviews say buyers love and hate about Diamond Art Ornament Kits

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Fun/Entertainment Experience”
33%of negative reviews mention “Adhesion/Stickiness”
1.8%of orders come back
“the adhesive on the ornaments rips off very easy leaving clear spaces”
A buyer, on “Adhesion/Stickiness”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Diamond Art Ornament Kits questions

Answered from the same tracked data.