Is diamond art christmas coasters profitable to sell on Amazon United States?

The niche generates $7K/yr across 44 tracked products. 0 of 24 products launched in the last 360 days are still selling. 90-day search growth is +13.1%. Flapen's verdict: Skip it (48/100).

How competitive is the diamond art christmas coasters niche?

33 brands and 34 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 41% of demand.

What do buyers complain about in diamond art christmas coasters?

Top complaints mined from reviews: Size-Overall, Color, Wood Quality. The return rate is 1.9%.

When does demand for diamond art christmas coasters peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 13.0× the quietest.

What does it cost to enter the diamond art christmas coasters niche?

Listings span $5.34–$15.20; the average listing price is $10.33 (sweet spot $15–$100). The average incumbent carries 234 reviews — the moat a new listing must climb.

diamond art christmas coasters

Skip it

A small market ($7K/yr) — this niche doesn't clear our bar today.

Brand share

Great41%

top-5 brand share — no brand owns this niche

Review moat

Great233.86

avg incumbent reviews — the moat a new listing must climb

Competition

Great33%

top-5 click share — an open shelf

Returns

Great1.9%

return rate — above 5% kills the launch gate

Growth

Okay+13.1%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay$10.33

avg listing price — sweet spot $15–$100

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad$7K

$7K/yr · 52K searches

Price range

Bad$5.34–$15.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Out of Stock

According to Flapen's Amazon United States niche tracking, diamond art christmas coasters is a $7K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

diamond art christmas coasters market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $31K–$41K; units × avg price
Conversion rate: 1.3%
Avg BSR: #2,102
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 49.9%
Avg brand age: 18 months
Avg seller age: 260 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

33 falling

Sellers

Top-5 brand share

41%

Top 20: 85%

Top-5 click share

33%

Top 20: 73%

Open market

54%

ijbnhd12%
Hoxxu9%
Meothan7%
Zythron6%
eniref6%
YIMORE6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +13.1% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 13.0×

Open Trend

Top diamond art christmas coasters search terms

diamond art christmas coasters20K/yr +5.9%4.9% conv.
christmas diamond art coasters22K/yr +22.7%2.8% conv.
diamond art coasters christmas10K/yr +12.1%3.1% conv.

All search terms

Top diamond art christmas coasters products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hoxxu 10pcs Christmas Diamond Art Coasters Kit 5D Christmas Diamond Painting Kits with Stand Ideal for Cups Wine Glasses Perfect for Holiday Decor Table Setting

Hoxxu$7.374.4★104 rev

Zythron 8 PCS Christmas Diamond Art Coasters Christmas Diamond Painting Coasters Kits with Holder DIY for Beginners Adults Diamonds Art Crafts Supplies 4x4 in

Zythron$11.244.7★477 rev

eniref 8 Pcs Christmas Diamond Art Coasters Kits with Holder Chirstmas Bell Candy Candle Diamond Pinting Coasters Acrylic Cup Coaster with Cork Pads for Tabletop Protection 1010 CM

eniref$8.734.6★151 rev

Denylo pro 8 Pcs Christmas Diamond Art Coasters Kits with Holder DIY Christmas Diamond Art Coaster for Adults

Denylo pro$14.404.6★788 rev

Meothan 6 Pcs Diamond Art Coasters Kits with Holder Christmas Snowman Diamond Painting Coaster Kits for Adults Beginners 5D Diamond Coasters with Cork Pads Gem Art Dots Paintings Crafts Supplies

Meothan$8.444.7★809 rev

Newest

by launch date

HHMATITS 8 Pcs Diamond Art Coasters Kit for Adults Christmas Diamond Painting Coasters with Holder Cork Pads 5D DIY Full Round Diamonds Painting Coaster Kit for Gifts 4X4 Inch

HHMATITS$13.9720 rev

1mo ago

8 PCS Christmas Diamond Art Coasters Kits Snowball Diamond Painting Coaster Kits Diamond Coasters with Holder Cork Pads Gem Art Dots Paintings Crafts Supplies for Adults Beginners

Benjenes$11.8442 rev

1mo ago

Ekuxom 8 PCS Diamond Art Coasters Christmas Diamond Painting Coasters Kits with Holder Cork Pads 5D Diamond Coasters Gem Art Dots Paintings Crafts Supplies

Ekuxom$11.9488 rev

3mo ago

Christmas Diamond Art Coasters GOH DODD Set of 8 Diamond Painting Kit Art Accessories DIY Craft Supplies with Holder and Cork Pads for Adults Holiday Decor Gifts

GOH DODD$10.8413 rev

9mo ago

GHHKUD 8 Pcs Christmas Diamond Art Coasters with Holder Cork Pad DIY Diamond Painting Coasters Winter Theme Kits for Adults Table Decoration Gifts for Home

GHHKUD$6.36110 rev

10mo ago

What buyers say about diamond art christmas coasters

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience20%

“fun art project”

Color20%

“Bright colors when completed”

Ease Of Use15%

“Easy to use”

Quality-Overall9%

“Good quality coaster”

Gifting Purpose9%

“Great simple gift”

Time Taken5%

“You can do it very fast”

Comfort-Overall5%

“These are easy and relaxing”

Durability5%

“they held up”

Adhesion/Stickiness4%

“Stickiness of diamonds has held up”

Design-Overall3%

“Loved the designs”

What buyers complain about

Size-Overall38%

“bigger than the coasters”

Color13%

“contrast between colors is not that great”

Wood Quality13%

“Plus, the wood is thin and warped”

Adhesion/Stickiness13%

“These turned out great One coaster had a defect/section missing adhesive”

Quality-Overall13%

“Poor quality”

Ease Of Use4%

“it was not straightforward like I thought it would be”

Top return reasons

Size-Overall28%

Advertised Vs Actual Product19%

Material Quality11%

Defective Material/Parts8%

Adhesion/Stickiness7%

Quality-Overall6%

Color5%

Shape/Style4%

Display Colors3%

Print Quality3%

Common questions

Is diamond art christmas coasters profitable to sell on Amazon United States?: The niche generates $7K/yr across 44 tracked products. 0 of 24 products launched in the last 360 days are still selling. 90-day search growth is +13.1%. Flapen's verdict: Skip it (48/100).
How competitive is the diamond art christmas coasters niche?: 33 brands and 34 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 41% of demand.
What do buyers complain about in diamond art christmas coasters?: Top complaints mined from reviews: Size-Overall, Color, Wood Quality. The return rate is 1.9%.
When does demand for diamond art christmas coasters peak?: Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 13.0× the quietest.
What does it cost to enter the diamond art christmas coasters niche?: Listings span $5.34–$15.20; the average listing price is $10.33 (sweet spot $15–$100). The average incumbent carries 234 reviews — the moat a new listing must climb.