dia de los muertos crafts
Skip itA small market ($10K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible36.8avg incumbent reviews — the moat a new listing must climb
Growth
Incredible+115.1%90-day search growth — must beat 0% to launch
Avg price
Great$16.36avg listing price — sweet spot $15–$100
Price range
Good$9.11–$28.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$10K$10K/yr · 26K searches
According to Flapen's Amazon United States niche tracking, dia de los muertos crafts is a $10K/yr Amazon United States market (26K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
dia de los muertos crafts market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $16K–$20K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #4,948
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 80%
- Out of stock
- 35.4%
- Avg brand age
- 26 months
- Avg seller age
- 228 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
9
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
14%
- Generic35%
- Fennoral18%
- Vercraft9%
- Renbuzhu8%
- Beeveer8%
- Sniggle Sloth8%
- Open — no brand owns it (2 brands, 14%)
Demand
Weekly Amazon search volume, last 32 weeks — +115.1% search growth over the last 90 days.Top dia de los muertos crafts search terms
- dia de los muertos crafts10K/yr
- day of the dead crafts9K/yr
- day of the dead craft4K/yr
- dia de los muertos craft3K/yr
Top dia de los muertos crafts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fennoral 8 Pack Day of The Dead Poke in Art for Kids Make You Own Day of The Dead Craft Kits DIY Poke EVA Foam Sugar Skull for Classroom Art Activity Dia De Los Muertos Halloween Decoration
Fennoral$13.994.5★69 rev
64 Sets Day of The Dead Skull Crafts Unfinished Wooden Sugar Skull Ornaments Make Your Own Mexican Fiesta Blank Cutout Dia De Los Muertos Hanging Slices Tree Decorations
Generic$20.065.0★1 rev
Generic 48-Piece Day of The Dead Sugar Skull Craft Kit - Unfinished Wooden Ornaments - DIY Paint & Hang - Adults
Generic$15.095.0★3 rev
56 Sets Halloween Sugar Skull Crafts Day of Dead Animal Skeleton Unfinished Wooden Ornament DIY Painting Make Your Own Dia De Los Muertos Decorations Mexican Fiesta Blank Cutout Hanging Slices
Generic$17.105.0★5 rev
Vercraft 24 Sets Wood Day of The Dead Picture Frame Craft Kits for Color Your Own Wooden Dia De Los Muertos Altar Coloring Picture Frame for Day of The Dead Gift Tabletop Home Party Decorations
Vercraft$28.334.5★19 rev
Newest
by launch date
Haooryx DIY Day of The Dead Magnet Craft Kit - 30 Set Make Your Own Dia de Los Muertos Sugar Skull Decoration Sticker Craft Halloween Mexican Festival Party Supply Kid Art Project Bulletin Board Decor
Haooryx$10.578 rev
Fennoral 8 Pack Day of The Dead Poke in Art for Kids Make You Own Day of The Dead Craft Kits DIY Poke EVA Foam Sugar Skull for Classroom Art Activity Dia De Los Muertos Halloween Decoration
Fennoral$13.9969 rev
Renbuzhu 36PCS Dia De Los Muertos Crafts Bulk: Sugar Skull Paper Suncatchers DIY Kit for Day of The Dead Halloween Party Activities Decorations Window Stained Glass Effect Art Supplies
Renbuzhu$15.37196 rev
Vercraft 24 Sets Wood Day of The Dead Picture Frame Craft Kits for Color Your Own Wooden Dia De Los Muertos Altar Coloring Picture Frame for Day of The Dead Gift Tabletop Home Party Decorations
Vercraft$28.3319 rev
Generic 48-Piece Day of The Dead Sugar Skull Craft Kit - Unfinished Wooden Ornaments - DIY Paint & Hang - Adults
Generic$15.093 rev
Trending
90-day click momentum
Cute Dia de Los Muertos Day of Dead Sugar Skull Mini Wood Shape Charms Jewelry DIY Craft - 18mm (17pcs) - with Hole
Sniggle Sloth$9.980.0★
64 Sets Day of The Dead Skull Crafts Unfinished Wooden Sugar Skull Ornaments Make Your Own Mexican Fiesta Blank Cutout Dia De Los Muertos Hanging Slices Tree Decorations
Generic$20.065.0★
Generic 48-Piece Day of The Dead Sugar Skull Craft Kit - Unfinished Wooden Ornaments - DIY Paint & Hang - Adults
Generic$15.095.0★
Beeveer 6 Sets Mexican Sugar Skull Crafts for Adults Skulls to Paint Skeleton Planter Paintable Ceramics Classroom Paintable Plant Pots to Paint for DIY Project Activity Decor
Beeveer$23.974.7★
Vercraft 24 Sets Wood Day of The Dead Picture Frame Craft Kits for Color Your Own Wooden Dia De Los Muertos Altar Coloring Picture Frame for Day of The Dead Gift Tabletop Home Party Decorations
Vercraft$28.334.5★
What buyers say about dia de los muertos crafts
What buyers praise and complain about, mined from review topics.What buyers love
“the ceramics were good quality”
Top return reasons
Common questions
- Is dia de los muertos crafts profitable to sell on Amazon United States?
- The niche generates $10K/yr across 10 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +115.1%. Flapen's verdict: Skip it (47/100).
- How competitive is the dia de los muertos crafts niche?
- 8 brands and 9 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 86% of demand.
- What does it cost to enter the dia de los muertos crafts niche?
- Listings span $9.11–$28.33; the average listing price is $16.36 (sweet spot $15–$100). The average incumbent carries 37 reviews — the moat a new listing must climb.